Marketing Opportunities in Green

St. Patrick’s Day is this weekend. For most, this means green beer, festive attire, shamrock shakes and leprechauns. But according to Charles Gaudet, a marketing expert and founder of PredictableProfits.com, entrepreneurs may have another reason to celebrate this weekend — all of the valuable marketing opportunities.

In his article Small Business Marketing Strategies for St. Patrick’s Day, Gaudet says, that small businesses may want to develop some creative marketing strategies.

He offers several strategies, including:

“1. Using the popular term “luck of the Irish”, business owners could create contests for customers to try their luck at earning a free gift, significant discount or special prize. Another way might be to use: “St. Patrick’s Day is also your lucky day for a one-day only 10% off everything in our store!”

2. Entrepreneurs can offer a special one-time discount on everything that is green inside of their store.

3. Use the leprechauns “pot of gold” in a campaign such as: “Anyone that makes a purchase on St. Patty’s day will be entered to win a ‘pot of gold’.” (And define the prize).

4. Another creative marketing strategy is to offer a bulk discount using the four-leaf clover. “On St. Patty’s Day, we’re celebrating with a special ’4 Leaf Clover Sale’! Buy 3 and get the 4th free on any item marked with a four-leaf clover!

5. Creating green products is creative, but it’s not always possible. In this case, the entrepreneur can create a “Green With Envy” campaign. For example, “Make Your Competitors Green With Envy With a Brand New Marketing Campaign Created By Us!”"

source: Small Business Marketing Strategies for St. Patrick’s Day by Charles Gaudet, http://bit.ly/wyYUXc

Pinterest: Is it Right for your Brand?

If you haven’t joined Pinterest yet, you’ve certainly heard about it. While the obvious draw is for consumers to “pin” their favorite products, the newest social media platform has marketers wondering how “pinning” can affect brands. As you can imagine, there are potentially a host of benefits for having your brand pinned and re-pinned. But what are the best methods? Is becoming familiar with Pinterest truly beneficial to your brand?

Read this article from Forbes titled “Four Pinterest Marketing Tips” and determine for yourself.

Hussian School of Art Launches New Website

One of our clients, Hussian School of Art, launched its new website today. Check it out and let us know what you think!

http://www.hussianart.edu/

Sagefrog Receives Honor

We’ve been recognized! Philadelphia Business Journal has honored Sagefrog Marketing Group in its selection of “Top 25 Website Design and Development Agencies.”


We’ve been recognized! Philadelphia Business Journal has honored Sagefrog Marketing Group in its selection of “Top 25 Website Design and Development Agencies.”

Philadelphia and New Jersey Marketing Agency Expands New Jersey Presence

Sagefrog Marketing Group has expanded! We’re pleased to announce the opening of our new location in Princeton, NJ. The new office will be located at 103 Carnegie Center Drive, Princeton.

“We’re very excited about adding a Princeton office location,” says Mark Schmukler, Managing Partner of Sagefrog Marketing Group. “This expansion supports our growing business and our commitment to our New Jersey clients.”

Read more.

Google AdWords 101 with Mark Schmukler

Mark Schmukler, a Google Certified Small Business Trainer and Managing Partner of Sagefrog Marketing Group, a Google Certified AdWords Partner, presented a Google AdWords seminar sponsored by Google at the Greater Philadelphia Chamber of Commerce. The course content was developed and approved by Google.

The workshop covered how to reach your target audience using Google AdWords and boost ad performance by knowing:

• How Google ranks ads
• How to choose the right keywords
• How to write great ads
• Best practices for optimizing your account

This seminar was ideal for businesses who are new to online advertising, as well as existing AdWords customers who are looking to get more results from their online advertising investment.

2011 Marketing Mix Survey Results

Download: 2011 Marketing Mix Survey Results

- must- have for smart marketers
- Reference for your 2012 Marketing Plan

Survey Profile
Sagefrog Marketing Group has conducted this marketing mix survey each year for the past 6 years. This year, 126 marketing and management professionals participated. We are geographically focused in Greater Philadelphia and New Jersey.

Research Objective
The purpose of the survey is to gain insight into the marketing tactics that companies are investing in, and the return-on-investment of these tactics.

2011 B2B Marketing Mix Survey Results

View more presentations from Mark Schmukler