tag:blogger.com,1999:blog-68861427724703345842024-03-12T17:59:52.047-07:00Sagefrog Marketing GroupSagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.comBlogger491125tag:blogger.com,1999:blog-6886142772470334584.post-7332653527814062672015-11-09T14:06:00.000-08:002015-11-09T14:06:12.850-08:006 Ways to Boost Your Holiday Marketing Campaign<div style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; font-size: 14px; line-height: 21.994px; margin-bottom: 1.571em; padding: 0px;">
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It seems like the holidays come earlier and earlier every year. Holidays can be a very profitable time, as long as you market your company’s service and product offerings correctly.</div>
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Is your company ready to take advantage of the season ahead? Consider these 6 tips to make sure your holiday marketing program doesn’t miss the boat!</div>
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<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Target the right people. </strong>Do your homework and make sure you are reaching the right people, with the right message at the right time. While some prospects may not be ready to convert until the very last minute, there are still ways to gain their attention along the way – using social media and email. If your market research identifies high quality prospects, target them more frequently with customized promotions.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Use time sensitive offers. </strong>Using messages like “Last chance!” or “Sale Ends at Midnight!” will l create a sense of urgency among your prospects. Having a limited time to act on something will often cause them to “buy now.” When there isn’t a time restriction however, prospects may put the offer in the back of their mind and ultimately forget. A time sensitive offer makes the process move swiftly.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Utilize social media. </strong>Become more active on your social media accounts. Prospects will appreciate if you are able to quickly and conveniently answer their questions via your social channels. Shoppers also love giveaways and contests – tap into this movement. This type of activity will put your company on their radar, making shoppers more likely to add you to their holiday research.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Analyze social media. </strong>Don’t just use social media – analyze it! Prospects often express their shopping concerns on social media, and are likely to write reviews on companies and products. Take advantage of this information. By sorting through this information you can target what your prospects want and be able to convert them into satisfied customers.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Send out an email. </strong>Email Marketing has become more popular each year. With so many companies using this marketing tactic however, you must be able to differentiate yourself from competitors. An eye-catching subject line is a great way to attract the attention of a potential customer – however avoid using special characters like dollar and percentage signs, which might land your mail in a spam or junk folder. Personalizing your emails is another great way to show your dedication, and make your company stand out.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Show you care. </strong>The holidays are a time of giving. Don’t let all of the chaos let you or your prospects forget that. Many people like when companies give back to their community or partner with a non-profit organization. Showing your prospects that you care by donating money or time to a cause that is important to them can drive sales even further.</li>
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Take these tips and guide your business to the next level when planning your 2015 holiday marketing program!</div>
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F<strong style="margin: 0px; padding: 0px;">or holiday marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a>.</div>
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<a href="http://blog.marketo.com/2015/11/5-tips-for-making-your-customer-marketing-shine-bright-during-the-holidays.html?mkt_tok=3RkMMJWWfF9wsRouvqjLc%2B%2FhmjTEU5z17uQlUKCwlMI%2F0ER3fOvrPUfGjI4GT8tmNq%2BTFAwTG5toziV8R7XDLc1ow9IQUhLl" style="color: #2361a1; margin: 0px; padding: 0px;">Source</a></div>
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<a href="http://www.wordstream.com/blog/ws/2015/10/15/holiday-marketing-tips" style="color: #2361a1; margin: 0px; padding: 0px;">Source</a></div>
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<a href="http://www.southernminn.com/owatonna_peoples_press/article_fc789719-49a1-5fdd-9eea-ca3085f06c2d.html" style="color: #2361a1; margin: 0px; padding: 0px;">Source</a></div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com4tag:blogger.com,1999:blog-6886142772470334584.post-82608720368021471412015-11-02T07:44:00.003-08:002015-11-02T07:44:59.115-08:005 Ways to Generate “Click-Worthy” Content<div class="separator" style="clear: both; text-align: center;">
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If you stay up to date on marketing trends, chances are you have heard about content marketing and how it is taking the industry by storm.</div>
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90% of organizations are using content marketing as part of their business approach<sup style="line-height: 0.786em; margin: 0px; padding: 0px;">1</sup>, and as a result it is becoming more and more difficult for your content to stand out from the crowd. Furthermore, with such expansive reach generated by the Internet and social media, it’s important that you produce only quality content. But what is quality content you may wonder?</div>
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Good question! These 5 tips explain how to create “click-worthy” and compelling content.</div>
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<strong style="margin: 0px; padding: 0px;">Be a Story-Teller. </strong>Most people would choose to read a story book versus a text book, right? So use this analogy as a reason to turn your content into a story and allow your audience to become engaged with what you have to say.</div>
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<strong style="margin: 0px; padding: 0px;">Educate People.</strong> By offering readers with a source to become educated, you give them information that they can take with them and use in the future. Frequent readers turn into loyal followers, so keep them coming back by providing educational, data-driven content.</div>
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<strong style="margin: 0px; padding: 0px;">Use Real World Examples.</strong> It’s common for people to write in a manner that conveys positivity and insinuates that everything always ‘works out.’ This is unrealistic however and can turn readers off from believing in your content. Strive to make your content authentic and relatable by providing examples of common problems that your readers may face and how to solve them.</div>
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<strong style="margin: 0px; padding: 0px;">Surprise You Readers. </strong>Say something that will capture readers’ attention – something they wouldn’t expect. This sparks the readers’ interest and keeps them coming back. People that keep coming back are loyal followers, which can lead to advocacy for your brand.</div>
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<strong style="margin: 0px; padding: 0px;">Be Your Brand. </strong>Make sure you know who you are as a brand, and incorporate this into all of your content. When your writing is consistent, people will know it is your brand without even looking at your name. Figure out who your audience is and write for them!</div>
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Don’t get left behind. Make sure your content is creative and above average. Otherwise, your efforts will get left behind, collecting dust with other “click-less” content attempts.</div>
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F<strong style="margin: 0px; padding: 0px;">or content marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a>.</div>
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<a href="http://blog.newscred.com/ann-handleys-fight-for-good-content-vs-good-enough-content/?utm_source=newsletter&utm_medium=email&utm_campaign=AnnHandley&mkt_tok=3RkMMJWWfF9wsRogvqTKZKXonjHpfsX76OQsX6azlMI%2F0ER3fOvrPUfGjI4FScprI%2BSLDwEYGJlv6SgFT7jAMaZkw7gJWBk%3D" style="color: #2361a1; margin: 0px; padding: 0px;">Source <sup style="line-height: 0.786em; margin: 0px; padding: 0px;">1</sup></a><sup style="line-height: 0.786em; margin: 0px; padding: 0px;"> </sup></div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-6439521790355668632015-10-26T13:54:00.001-07:002015-10-26T13:54:43.885-07:00Join Sagefrog Marketing Group at Rock ‘N’ Rescue to Support Big Dog Rescue<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiImGpUjsIISIWz0uQkbZhvYSH6sUCxTSgvxyRViotXfradyvfS3Y4YaIOsdCzEyYc6doo_xeuWw5Ip8bo0V2-DeAyOWliC4v_33WpFRz02R7AIiaomFoQeF8-QjVIo8z4UQMlkyh9AZCOY/s1600/rock+n+resccue+image.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiImGpUjsIISIWz0uQkbZhvYSH6sUCxTSgvxyRViotXfradyvfS3Y4YaIOsdCzEyYc6doo_xeuWw5Ip8bo0V2-DeAyOWliC4v_33WpFRz02R7AIiaomFoQeF8-QjVIo8z4UQMlkyh9AZCOY/s320/rock+n+resccue+image.png" width="320" /></a></div>
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Sagefrog Marketing Group invites you to attend the 4<sup style="line-height: 0.786em; margin: 0px; padding: 0px;">th</sup> annual Rock ‘N’ Rescue event to benefit the Emily Ayre Fund for Big Dog Rescue. Founding sponsor, Sagefrog helped establish the benefit and is proud to support this event for the fourth year in a row.</div>
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<strong style="margin: 0px; padding: 0px;">When:</strong><br style="margin: 0px; padding: 0px;" />Friday, November 6<sup style="line-height: 0.786em; margin: 0px; padding: 0px;">th</sup>, 2015</div>
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7:00PM</div>
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<strong style="margin: 0px; padding: 0px;">Where:</strong></div>
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“The Barn”</div>
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3168 N Sugan Road</div>
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Solebury, PA 18938</div>
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Join us for a fun-filled evening including food, raffles and silent auctions, live music by Grammy-nominated and winner of <em style="margin: 0px; padding: 0px;">The Voice, </em>Jermaine Paul<em style="margin: 0px; padding: 0px;">,</em> and don’t forget to BYOB!</div>
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<strong style="margin: 0px; padding: 0px;">About the Emily Ayre Fund</strong>Emily Ayre was a middle school guidance counselor, a great friend, and above all else an avid dog lover. She rescued a giant mix breed dog named Dover, who became a major part of Emily’s life. Dover remained by Emily’s side when she passed away at the young age of 27.</div>
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The Animal Alliance has created the Emily Ayre Fund for Big Dog Rescue in memory of Emily and the bond she shared with her beloved dog, Dover. All of the proceeds donated to this rescue are used for veterinary care related to illness or injury in dogs over 35 pounds associated with the Animal Alliance. All contributions are tax deductible.</div>
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For more information, please call 215-601-3534.</div>
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Join Sagefrog in helping to care for big dogs in need. We hope to see you there!</div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-48145070660611226212015-09-28T09:53:00.001-07:002015-09-28T09:53:45.965-07:00Turn Social Media Likes and Follows into Leads and Customers <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKfejqjsFQWD7GA4bEJjEoKtmk9faboByN8aGbrbcJbIQsIr54w__9Iwatee3DWYMBrXc6NNCcApUpHWWZLAxZtW22bZqgda4auWqv2FSNG6dXZ5YkFTqK7JXyWOjkmyrwBgvtiLq7tzNg/s1600/sagefrog+blog+image+92815.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKfejqjsFQWD7GA4bEJjEoKtmk9faboByN8aGbrbcJbIQsIr54w__9Iwatee3DWYMBrXc6NNCcApUpHWWZLAxZtW22bZqgda4auWqv2FSNG6dXZ5YkFTqK7JXyWOjkmyrwBgvtiLq7tzNg/s320/sagefrog+blog+image+92815.PNG" width="320" /></a></div>
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Establishing your brand’s online presence is imperative, but
encouraging people to engage with your brand is also vital. Creating an alluring
brand image is the first step for getting noticed, but engaging with your audience
through content on social media is essential.</div>
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<o:p></o:p></div>
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So how do you get people to engage with your brand online?
And how do you convert these engagements such as “likes” and “follows” into
leads, and ultimately customers?<o:p></o:p></div>
<div class="MsoNormal">
Use these tips to help transform the likes and follows you
receive on social media into leads and customers: <o:p></o:p></div>
<div class="MsoNormal">
<b>Be Inviting:</b> Your
customers need a reason to follow you.
The content you share on social media should be on topics your audience
is interested in. Content that keeps
your audience interested is more likely to be shared, which results in higher visibility. Also, when posting content, make sure to mix
it up. Posting different types of
content such as articles, industry news, and photos, will keep your audience
entertained. <o:p></o:p></div>
<div class="MsoNormal">
<b>Find your Audience: </b>When
planning your social media, make sure you understand the different platforms
and know which ones your audience is active on.
Facebook, Twitter, and LinkedIn are each unique. Twitter is great for quick updates and
interesting articles. LinkedIn is
primarily used for sharing industry news.
Facebook allows for longer updates so companies can stay connected with
their customers. <o:p></o:p></div>
<div class="MsoNormal">
<b>Create a Call to
Action: </b>When you run promotions on social media, make sure to use a
Call-to-Action (CTA). A clear CTA is crucial (“Learn More.”, “Click Here”).
Once the visitor clicks on the CTA, make sure they are directed to a clear and easy
to understand landing page. Entice visitors to learn more or download
information when they register, enabling you to capture qualified leads and
nurture them into customers. <o:p></o:p></div>
<div class="MsoNormal">
Social media is a powerful tool to connect with your current
customers and attract new ones. Follow these tips to help create a successful
social media strategy. <o:p></o:p></div>
<div class="MsoNormal">
<strong><span style="background: white; color: #111111; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">Interested in learning more? For social media
and other integrated marketing services, please contact Sagefrog Marketing
Group at </span></strong><span class="skypec2ctextspan"><b><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%;">215.230.9024</span></b></span><strong><span style="background: white; color: #111111; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;"> or
visit </span></strong><a href="http://www.sagefrog.com/"><strong><span style="background: white; color: #2361a1; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin; text-decoration: none; text-underline: none;">www.sagefrog.com</span></strong></a><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%;">.<o:p></o:p></span></div>
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<span style="background: white; font-size: 9.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Calibri;"><a href="http://www.revenew.com/how-to-turn-social-media-traffic-into-sales/">Source<o:p></o:p></a></span></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-78857028727312540022015-09-21T07:17:00.001-07:002015-09-21T07:17:42.732-07:00Tips for Using Email Marketing to Generate Leads<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgad_qea7E4_mSDu52FpirkasAg2NbDhQgvKTp1AgiUR9oBr-WFB3YuCz28ZA4JVOxA61xrzwbnMNpXwFgY1Wntn4dn-iU4x27jIPiXWGeSLFxvYfkoRJMurCn9jW7Ltaax-rOAGY_Ay1WD/s1600/blog+image+for+9.21.15.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgad_qea7E4_mSDu52FpirkasAg2NbDhQgvKTp1AgiUR9oBr-WFB3YuCz28ZA4JVOxA61xrzwbnMNpXwFgY1Wntn4dn-iU4x27jIPiXWGeSLFxvYfkoRJMurCn9jW7Ltaax-rOAGY_Ay1WD/s320/blog+image+for+9.21.15.png" width="320" /></a></div>
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The way marketers use email can make or break effectiveness
for generating leads. <o:p></o:p></div>
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Avoid mistakes by utilizing these tips:<o:p></o:p></div>
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<b>Think about
frequency. “</b>Overmailing” can come off as too aggressive, but “undermailing”
can lead to missed opportunities, so you need to find a balance. Be consistent
enough to hold the interest of your audience, but don’t overwhelm them. Make
sure your messages are useful for your recipients - if they aren’t, you may
experience complaints and unsubscribes.<o:p></o:p></div>
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<b>Consider timing. </b>Know
your audience and when they’re most engaged. Then, plan your emails
accordingly. Response rates will vary daily and hourly, so be sure to do your
research before sending out your message. <o:p></o:p></div>
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<b>Personalize. </b>People
like to feel important, and there’s no easier way to make your customers feel
valued than by personalizing their email messages. Use the recipients’ names
and cater your message to their specific demographic. <o:p></o:p></div>
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<b>Optimize</b>. The
amount of mobile email clicks are quickly surpassing desktop clicks, so it’s
important that your emails are optimized accordingly. If an email doesn’t
display properly on mobile, people most likely won’t click through. <o:p></o:p></div>
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<b>Think about what you’re
trying to promote. </b>The product or service you’re offering itself can
influence how you market it. Always keep your end goal in mind, and think about
when your audience is most likely to take the step and complete it. This will
help ensure your email’s message and timing are effective. <strong><span style="font-family: "Calibri",sans-serif; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></strong></div>
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<strong><span style="background: white; color: #111111; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">For email marketing and other integrated
marketing services, please contact Sagefrog Marketing Group at </span></strong><span class="skypec2ctextspan"><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%;">215.230.9024</span></span><strong><span style="font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;"> or visit </span></strong><a href="http://www.sagefrog.com/"><strong><span style="background: white; color: #2361a1; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin; text-decoration: none; text-underline: none;">www.sagefrog.com</span></strong></a><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%;">.<o:p></o:p></span></div>
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<a href="http://www.brafton.com/news/content-marketing-news-2/48-marketers-say-email-successful-lead-gen-tactic-data"><span style="background: white; font-size: 8.0pt; line-height: 115%;">Source </span></a><b><u><span style="font-size: 8.0pt; line-height: 115%;"><o:p></o:p></span></u></b></div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-35982253341325524672015-08-31T07:48:00.000-07:002015-08-31T07:48:46.900-07:00Content Tips from the Three Most Popular Blogs <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-0hKtTqlHW_CiYfR7T-5KEacwzVYEfMlIsFxyGKeaqSNNJYwU68Zz95JYBzPmaaCZgCaryond_gVkShLHT9bqYOl9zT325LxoHBgQLrRhsrHVhGSV__xksmSKSlbqyab3CFYYPORCzUBh/s1600/aug+31+blog+picture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-0hKtTqlHW_CiYfR7T-5KEacwzVYEfMlIsFxyGKeaqSNNJYwU68Zz95JYBzPmaaCZgCaryond_gVkShLHT9bqYOl9zT325LxoHBgQLrRhsrHVhGSV__xksmSKSlbqyab3CFYYPORCzUBh/s320/aug+31+blog+picture.PNG" width="320" /></a></div>
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Blogs come in all different shapes and sizes and can range
from a personal web page updated by one person to a website updated by multiple
authors. The key? Blogs are written in an “informal or conversational style.” To learn from the best, we’ve selected eBiz’s
Top 15 Most Popular Blogs for July 2015: <i>The
Huffington Post</i>, TMZ, and <i>Business
Insider</i>. <o:p></o:p></div>
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So what are their secrets?<o:p></o:p></div>
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<br /></div>
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<b>Find and publish the
best content.<o:p></o:p></b></div>
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Take <i>The Huffington
Post</i> for example – they post viral articles, but not all of these articles
are their own. Sure, <i>The Huffington Post</i>
has plenty of people writing content for them, but they also have employees who
look for content that other people write online. By publishing both types of
content,<i> The Huffington</i> <i>Post</i> is able to achieve massive amounts
of shares, which increases their popularity.<o:p></o:p></div>
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While this technique may not work for your blog, you can
apply similar tactics. For example, you can promote your content to third-party
websites, or even invite guests to write for your blog. These tactics will
increase your blog’s visibility, while simultaneously generating more traffic.<o:p></o:p></div>
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<b>Keep them curious. <o:p></o:p></b></div>
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TMZ’s celebrity news output generates more than 30 million
visitors monthly. But why? We like to watch celebrities, and we’re generally
curious about their lavish and often scandalous lifestyles. TMZ is known for
their compelling headlines that generate clicks by leaving readers wanting more
detail. <o:p></o:p></div>
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You can apply this to your blog as well – get your readers
engaged by <span lang="EN" style="color: #222222; mso-ansi-language: EN; mso-bidi-font-family: Arial;">piquing </span>their interest with a headline that leaves
them dying to know more. Providing exclusive or inside information is an easy
way to feed into this curiosity and generate more interaction.<o:p></o:p></div>
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<b>Know your audience
inside and out.<o:p></o:p></b></div>
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<i>Business Insider</i>
has a thorough understanding of their target audience; most of their readers
are young, business-focused men who consume content during the workday. Knowing
this, <i>Business Insider</i> is able to
generate content that is specifically tailored to their audience, and keep them
coming back for more. <o:p></o:p></div>
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The style in which you write, the content you produce, and
the amount of promotion you do is all dependent on your audience. Defining your
target market is an important step for planning your blog’s content – you can’t
be successful without doing so.<o:p></o:p></div>
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<strong><span style="background: white; color: #111111; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">For content marketing and other integrated
marketing services, please contact Sagefrog Marketing Group at </span></strong><span class="skypec2ctextspan"><b><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%;">215.230.9024</span></b></span><strong><span style="font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;"> or visit </span></strong><a href="http://www.sagefrog.com/"><strong><span style="background: white; color: #2361a1; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin; text-decoration: none; text-underline: none;">www.sagefrog.com</span></strong></a><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%;">.<o:p></o:p></span></div>
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<a href="http://contentmarketinginstitute.com/2015/05/learn-popular-blogs/"><span style="background: white; font-size: 9.0pt; line-height: 115%; mso-bidi-font-size: 10.5pt;">Source</span></a><b><u><span style="font-size: 9.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></u></b></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-78795897849482646142015-08-24T08:14:00.000-07:002015-08-24T08:14:19.214-07:00Tips for Gaining a Large and Loyal Twitter Following<div class="MsoNormal">
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Twitter can be extremely effective tool for promoting your
brand and generating leads. How can you maximize your content exposure and
increase your following? There isn’t one simple answer, but there are several
changes you can implement to help you reach your goals.<o:p></o:p></div>
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First and foremost, make sure you’re setting realistic
expectations. Aiming for 50,000 new followers in 3 months may be a bit of a
stretch, so be reasonable and start small. Think about who you want to reach
and how you plan on doing so. Segmenting your market is the best way to reach people
who will follow you long-term, not just for a few days. <o:p></o:p></div>
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Secondly, you need to engage with followers, hashtags, and
trending topics. You can’t expect to increase your following without tweeting,
or interacting with anyone. Posting regularly and responding to retweets and
mentions are the easiest ways to stay active on Twitter, and the more active
you are, the better!<o:p></o:p></div>
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Managing your followers and the accounts you follow is also
a must. Using follower trackers such as <a href="https://web.crowdfireapp.com/">Crowdfire</a>
or <a href="http://www.followerwonk.com/">Followerwonk</a> enable you to easily
view new followers and followers you’ve lost. This technique helps you build a
follower / following base that is long-term; you’re able to “weed out” spam
accounts while focusing on users within your target market. <o:p></o:p></div>
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Scheduling tweets is a great way to remain consistent. Using
auto-scheduling tools such as <a href="https://hootsuite.com/">Hootsuite</a>
allows you to schedule posts for specific dates and times, which takes the
pressure off of remembering to post regularly. Utilizing these tools keeps your
account active even if you’re unable to live tweet. <o:p></o:p></div>
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If you choose to pay for Twitter’s “<a href="https://ads.twitter.com/">Promote</a>” option, you can increase your
account exposure to reach more potential followers. Tell users exactly why they
should follow you, and what you have to offer. <o:p></o:p></div>
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Lastly, be sure you’re using tracking and analytics tools to
measure your successes and failures. You don’t want your hard work to go to
waste, so measure what worked, what didn’t, and adjust your strategies
accordingly to optimize performance. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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<strong><span style="background: white; color: #111111; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">For social media
and other integrated marketing services, please contact Sagefrog Marketing
Group at </span></strong><span class="skypec2ctextspan"><b><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">215.230.9024</span></b></span><strong><span style="background: white; color: #111111; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"> or visit </span></strong><a href="http://www.sagefrog.com/"><strong><span style="background: white; color: #2361a1; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; text-decoration: none; text-underline: none;">www.sagefrog.com</span></strong></a><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">.</span><o:p></o:p></div>
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<span style="font-size: 8.0pt; line-height: 115%;"><a href="http://www.slideshare.net/HubSpot/hubmasters-how-to-go-from-0-to-80000-engaged-twitter-followers?related=1">Source</a><o:p></o:p></span></div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-20652216696494660512015-08-17T07:20:00.004-07:002015-08-17T07:21:36.024-07:00Five Tips for Building Customer Relationships<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-gWc2Spn94tGwYNgjH9yULI1B5DruTr-FRN318bYZLOvvUnWHznWARM0AjLdukwP9pyJ5FjAtOzmXXxoPAlN0w356c6XhkU2qfBAHo1m3fKzOehU5UJNfDhhLSzuCEvWX94IpKdmZQI_U/s1600/sagefrog+blog+image+revised.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-gWc2Spn94tGwYNgjH9yULI1B5DruTr-FRN318bYZLOvvUnWHznWARM0AjLdukwP9pyJ5FjAtOzmXXxoPAlN0w356c6XhkU2qfBAHo1m3fKzOehU5UJNfDhhLSzuCEvWX94IpKdmZQI_U/s320/sagefrog+blog+image+revised.PNG" width="320" /></a></div>
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<i>“The
customer is always right.” <o:p></o:p></i></div>
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This cliché has been preached to business owners for years,
but is it true? Sure, building meaningful relationships with your customers is
important, but how can you build these relationships to benefit both parties? Take
a step back and put yourself in their shoes, and then adjust accordingly. <o:p></o:p></div>
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<b>Differentiate and
specialize.</b> What makes your business better than your competitors? If
you’re able to offer a unique product or service, you are given more power
within your field. Customers will also have more of an incentive to go to you
for what they need, simply because not many other people are providing it. This
makes the customer feel as if you’re more attentive to their specific needs,
which is a huge plus.<o:p></o:p></div>
<div class="MsoNormal">
<b>Give the people what
they want.</b> Customers want to see results. If you make a promise, they
expect just that. Your customers have a certain expectation of your product or
service, so you want to make sure you live up to that expectation and if
possible, surpass it. <o:p></o:p></div>
<div class="MsoNormal">
<b>Be accountable.</b> No
matter how hard you try, you’ll never be able to please everyone. If something
doesn’t go as anticipated, you need to be held accountable for your actions.
You want your customers to have a positive impression of your business, even if
they’re thrown a curveball. Blaming the customer will only strain your relationship.<o:p></o:p></div>
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<b>Value their input. </b>The
only way to get inside your customers’ heads is to ask. Have them fill out
surveys rating their experience with your business, or ask them for
testimonials. The only way to improve your relationship is to know what needs
to be changed or improved upon. <o:p></o:p></div>
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<b>Price needs to equal
value.</b> What you charge for your products or services needs to be equivalent
to the value that your customers will associate it with. Keep your pricing
consistent with the perceived value of your product or service to avoid
over/under charging your customers. <o:p></o:p></div>
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<strong><span style="background: white; color: #111111; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">To improve the
relationships with your customers and for other integrated marketing services,
please contact Sagefrog Marketing Group at </span></strong><span class="skypec2ctextspan"><b><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">215.230.9024</span></b></span><strong><span style="background: white; color: #111111; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"> or
visit </span></strong><a href="http://www.sagefrog.com/"><strong><span style="background: white; color: #2361a1; font-family: "Calibri",sans-serif; font-size: 10.5pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; text-decoration: none; text-underline: none;">www.sagefrog.com</span></strong></a><span style="background: white; color: #111111; font-size: 10.5pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">.<o:p></o:p></span></div>
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<span style="font-size: 8.0pt; line-height: 115%;"><a href="http://cdn2.hubspot.net/hub/53/file-38488338-pdf/Paving_the_Way_for_a_Perfect_Client-Agency_Relationship_v2.pdf"><span style="background: white; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">Source</span></a><o:p></o:p></span></div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-58676663156505972582015-08-10T06:36:00.000-07:002015-08-10T06:36:21.487-07:00Modernize Your Company’s PR Strategy<div style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 21.9939994812012px; margin-bottom: 1.571em; padding: 0px;">
<img alt="Modernize Your" class="aligncenter wp-image-3444" height="400" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/08/Modernize-Your.png" style="clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="400" /></div>
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Media itself has changed drastically in the past few years, so it comes as no surprise that the way we consume it has changed as well. In the past, media was predictive; people read newspapers, listened to the radio, and tuned into the news at specified times. Today, the internet makes these lines a bit more blurry.</div>
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Since the way we consume media has transformed from word-of-mouth to 24/7 live feeds, PR has taken on a whole new meaning. If your PR strategy is stuck in the ways of the past, you may be falling behind when it comes to driving awareness, and ultimately delivering results.</div>
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Don’t worry – we’ve got a few suggestions to revamp your outdated PR strategy.</div>
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<strong style="margin: 0px; padding: 0px;">Share your own news.</strong> Don’t rely entirely on journalists. They may take a different approach to your press release than you anticipated, or may not get to your press release at all. However, if and when you do use a journalist, be sure to create a draft press release for them to work off of. Taking matters into your own hands mitigates these issues and allows you to create your own narrative.</div>
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<strong style="margin: 0px; padding: 0px;">Create a press page</strong>. Journalists are busy people, so do them a favor and make their job a bit easier by creating a press page on your website with your media relations contact info, company statistics, and recent news coverage. Having an “About Us” page and including profiles of your top executives are also helpful since reporters will most likely need this information from you anyway. Additionally, do your best to stay relevant – journalists are more likely to pursue companies that they’ve heard of, or that are newsworthy.</div>
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<strong style="margin: 0px; padding: 0px;">Build relationships with the media.</strong> In order to do this, you need to understand that journalists are NOT intended to sell your product or promote your brand; their job is to report relevant news in a factual and unbiased manner. Monitor how and when reporters are talking about topics relevant to your industry, and respond with your own helpful content. Demonstrate genuine interest and personalize all interactions you have with journalists.</div>
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<strong style="margin: 0px; padding: 0px;">For public relations and other integrated marketing services, please contact Sagefrog Marketing Group at </strong><strong style="margin: 0px; padding: 0px;"><span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span></strong><strong style="margin: 0px; padding: 0px;"> or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a>.</div>
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<a href="http://offers.hubspot.com/thank-you/newsworthy-guide-to-inbound-public-relations?__hstc=880238.c83ffc429b6c5d811e355dc063320509.1431355162498.1438808278645.1439212879622.99&__hssc=880238.8.1439212879622&__hsfp=267595200" style="color: #2361a1; margin: 0px; padding: 0px;">Source</a></div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-64907223358214487262015-08-03T07:11:00.000-07:002015-08-03T07:11:52.062-07:005 Social Media Mistakes You're Making Right Now<div style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 21.9939994812012px; margin-bottom: 1.571em; padding: 0px;">
<img alt="5 (2)" class="aligncenter wp-image-3441" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/08/5-2.png" height="400" style="clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="400" /></div>
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<u style="margin: 0px; padding: 0px;"></u>With consumers monitoring your every move, it’s imperative to micromanage all of your social media platforms. One social media mishap has the potential to severely damage your brand, which means perfecting your social media marketing strategy is a must. Here are 5 social media mistakes you’re unknowingly making right now, and what you can do to avoid them.</div>
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<strong style="margin: 0px; padding: 0px;">Sharing the wrong content.</strong></div>
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You want to make sure that everything you post or share is relevant to your brand, and more importantly, to your audience. Be sure to read articles thoroughly before passing them along – you don’t want to share anything of poor quality, or anything that could be offensive or controversial. Additionally, make sure everything you post is appropriate for each individual channel; if people follow you on multiple networks, they don’t want to see the same thing over and over again.</div>
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<strong style="margin: 0px; padding: 0px;">Failing to regularly update your accounts.</strong></div>
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Creating social media platforms is the first step; however, if you’re neglecting to update them, they serve no purpose. Be sure to remain consistent with your updates, and don’t over post. Stay up-to-date with news and trending topics to ensure you’re staying relevant within your industry.</div>
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<strong style="margin: 0px; padding: 0px;">Ignoring your audience.</strong></div>
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Generic, automated updates come off as boring and uninteresting. Be charming, relatable, and more importantly, yourself. The way you are perceived on social media is HUGE. Interact with your audience regularly, and start conversations with them. Be sure to respond to your audience members in a timely manner – especially if it involves a complaint, or something that could negatively impact your brand.</div>
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<strong style="margin: 0px; padding: 0px;">Overselling.</strong></div>
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Your brand is more than just YOU. Over promoting yourself gets old, and makes you seem egocentric. Share content produced by other people in addition to your own. When posting original content, avoid making it all about selling yourself. If you’re going to talk about your brand, don’t just say what you can do – prove it with results and testimonials.</div>
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<strong style="margin: 0px; padding: 0px;">Not implementing goals or measuring success.</strong></div>
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Before implementing a social media marketing strategy, be sure to establish specific goals that you want to accomplish. These goals should be measurable – you want to make sure you can analyze how successful your efforts were in the end. This way, you can re-strategize and plan for ways to optimize in the future.</div>
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<strong style="margin: 0px; padding: 0px;">For social media marketing and other integrated marketing services, please contact Sagefrog Marketing Group at </strong><strong style="margin: 0px; padding: 0px;"><span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-size: 1em !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span></strong><strong style="margin: 0px; padding: 0px;"> or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a>.</div>
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<a href="http://www.adweek.com/socialtimes/9-common-social-media-marketing-mistakes-infographic/206570" style="color: #2361a1; margin: 0px; padding: 0px;">Source 1</a></div>
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<a href="http://www.business2community.com/social-media/7-social-media-marketing-mistakes-that-will-doom-your-business-to-oblivion-01244895" style="color: #2361a1; margin: 0px; padding: 0px;">Source 2</a></div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-48758906362179285342015-07-27T06:11:00.002-07:002015-07-27T06:12:52.235-07:005 Ways to Optimize Your Content Marketing<div style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; padding: 0px;">
<img alt="5 WAYS (1)" class="aligncenter wp-image-3435" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/07/5-WAYS-1.png" height="400" style="clear: both; display: block; float: none; margin: 0px auto; padding: 0px;" width="400" /></div>
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<u style="margin: 0px; padding: 0px;"></u>Is your content marketing strategy falling short, or not living up to your expectations? It may be time to optimize. Creating valuable content is a good start, but there are other aspects to consider. Planning the ins and outs of both your current and future content marketing strategy is the only way to ensure success.</div>
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Sound overwhelming? Don’t panic – here are a few simple tips to consider.</div>
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<strong style="margin: 0px; padding: 0px;">Switch it up</strong>. Don’t get stuck in a rut –producing diverse content is the easiest way to keep your audience active and engaged. Exploring new ways to format and present your content also keeps you current and interesting in the eyes of your audience. Step outside of your comfort zone – don’t be afraid to try something new.</div>
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<strong style="margin: 0px; padding: 0px;">Produce quality over quantity. </strong>Mass producing content may seem like a great way to generate clicks, but in the end, people will see right through you. Practicing thought leadership and strategic planning makes your content more credible.</div>
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<strong style="margin: 0px; padding: 0px;">Put yourself in their shoes. </strong>Take a walk in the shoes of your target audience and use social listening techniques to keep current about what they are saying. The best way to understand what they’re looking for is to view your content through their eyes and have a clear understanding of their thoughts and opinions.</div>
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<strong style="margin: 0px; padding: 0px;">Take it up a notch. </strong>In the world of content marketing, you’re always competing with someone. In order to stand out, you need to make an impression on your audience – and sometimes this includes paying for a service such as paid search or advertising. Consider multiple options for promoting your content – the possibilities are endless!</div>
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<strong style="margin: 0px; padding: 0px;">Think about user experience. </strong>The format in which you present your content is just as important as the content itself. The experience users have while viewing your content is crucial – if they aren’t impressed, they may not return. Design accordingly.</div>
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<strong style="margin: 0px; padding: 0px;">For content marketing and other integrated marketing services, please contact Sagefrog Marketing Group at </strong><strong style="margin: 0px; padding: 0px;"><span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span></strong><strong style="margin: 0px; padding: 0px;"> or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px; text-decoration: none;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a>.</div>
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<a href="http://www.skyword.com/contentstandard/for-storytellers/6-tips-to-correct-your-failing-content-marketing-strategy/" style="color: #2361a1; margin: 0px; padding: 0px; text-decoration: none;">Source</a></div>
<br />Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-7329852477779055372015-07-20T06:20:00.000-07:002015-07-20T07:32:53.862-07:00Drive Consumers To Your Brand<div style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; padding: 0px; text-align: center;">
<img alt="Customer Decisions (5)" class="aligncenter wp-image-3429" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/07/Customer-Decisions-5.png" height="400" style="clear: both; display: block; float: none; margin: 0px auto; padding: 0px;" width="400" /><br />
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Consumers like excitement, and as marketers, it’s our job to stimulate that excitement within every aspect of our brand. We’re constantly implementing new techniques to improve our social media, advertisements, and overall messaging to get people talking.</div>
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Here’s the thing we often forget – consumers don’t always know what they want – in fact, many people rely on what someone or something tells them first before forming their own opinion.</div>
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In a marketer’s ideal world, new customers would come to us because they’re actively seeking our product or service. Obviously, this is not always the case. Customers tend to seek out brands based on second-hand information; they “heard” it was popular, expensive, high-quality, etc.</div>
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So how can you make sure your brand is intriguing the type of customers you’re looking for? Simple: understand the customer decision making process:</div>
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<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Customers aren’t experts.</strong> You know your brand inside and out, but not all of your customers do. So how do they formulate educated opinions? If your brand gets people talking and has a lot of positive feedback, new customers are more likely to explore what you have to offer. Maintaining a positive, memorable public perception of your brand could be the difference between making it big and falling short.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Money talks. </strong>Brands are associated with value. For example, in the customer’s mind, high quality = high price and low quality = low price, even though this isn’t necessarily true. It’s important to price your brand accordingly – you don’t want customers to under/overvalue what you have to offer, and you don’t want to target the wrong market.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Words, Words, Words. </strong>They go a long way, and more importantly they stick. Potential customers will associate your brand with words you use in your slogans and advertisements, so choose wisely! You want people to remember <strong style="margin: 0px; padding: 0px;">positive</strong> words and phrases, not negative ones.</li>
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Creating and maintaining a successful brand is a lot of work, but by understanding what goes into your customers’ decisions, you’re able to better tailor your image.</div>
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<strong style="line-height: 1.5; margin: 0px; padding: 0px;">For branding and other integrated marketing services, please contact Sagefrog Marketing Group at </strong><strong style="line-height: 1.5; margin: 0px; padding: 0px;"><span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-size: 1em !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; font-size: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span></strong><strong style="line-height: 1.5; margin: 0px; padding: 0px;"> or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; line-height: 1.5; margin: 0px; padding: 0px; text-decoration: none;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a><span style="line-height: 1.5; margin: 0px; padding: 0px;">.</span></div>
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*Source: <a href="http://www.brandingstrategyinsider.com/2015/06/brands-customers-decide.html#.VaksdPlVikp" style="color: #2361a1; margin: 0px; padding: 0px; text-decoration: none;">BrandingStrategyInsider.com</a></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-52165076295826674572015-07-16T06:47:00.001-07:002015-07-16T06:47:52.973-07:00Sagefrog is Growing! We’re Hiring!<div style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px; line-height: 24px;">
<a data-mce-href="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2014/10/Sagefrog-Logo.jpg" href="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2014/10/Sagefrog-Logo.jpg"><img alt="Sagefrog Logo" class="aligncenter wp-image-3014" data-mce-src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2014/10/Sagefrog-Logo.jpg" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2014/10/Sagefrog-Logo.jpg" height="121" style="display: block; margin-left: auto; margin-right: auto;" width="396" /></a></div>
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Are you ready to be a frog? We only take the best.</div>
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Headquartered in Doylestown, PA, Sagefrog Marketing Group offers an open, casual and collaborative, high-performance team environment. We offer competitive salaries and a comprehensive compensation package with benefits including a 401k program with company matching, profit sharing, and financial planning; plus paid health insurance with vision and dental. We strive to be among the area's "best places to work", including happy hours, birthday celebrations, holiday parties and more. Sagefrogs possess these attributes: Passion, Proactive, Process-driven, Productive, Problem-solver, Positive and Professional. Think you have what it takes? We are looking to fill the following positions:</div>
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<li><strong><a data-mce-href="http://www.sagefrog.com/careers" href="http://www.sagefrog.com/careers">SEM SPECIALIST – PAID SEARCH ENGINE MARKETING</a></strong></li>
<li><strong><a data-mce-href="http://www.sagefrog.com/careers" href="http://www.sagefrog.com/careers">SEO SPECIALIST – ORGANIC SEARCH ENGINE MARKETING</a></strong></li>
<li><strong><a data-mce-href="http://www.sagefrog.com/careers" href="http://www.sagefrog.com/careers">WEB DEVELOPER – HTML</a></strong></li>
<li><strong><a data-mce-href="http://www.sagefrog.com/careers" href="http://www.sagefrog.com/careers">COPYWRITER – HEALTHCARE, TECHNOLOGY & SERVICES</a></strong></li>
<li><strong><a data-mce-href="http://www.sagefrog.com/careers" href="http://www.sagefrog.com/careers">MEDIA PLANNER – PRINT ADVERTISING (PT)</a></strong></li>
<li><strong><a data-mce-href="http://www.sagefrog.com/careers" href="http://www.sagefrog.com/careers">PAID MARKETING INTERNSHIP</a></strong></li>
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Learn more at <a data-mce-href="http://www.sagefrog.com/careers" href="http://www.sagefrog.com/careers">www.sagefrog.com/careers</a></div>
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If Sagefrog Marketing Group sounds like a good match for you, please submit your resume to us at <a data-mce-href="mailto:careers@sagefrog.com" href="mailto:careers@sagefrog.com">careers@sagefrog.com</a>.</div>
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You can check out our back story here: <a data-mce-href="http://www.sagefrog.com/philadelphia_marketing_agency/2013/08/29/sagefrog-newsflash" href="http://www.sagefrog.com/philadelphia_marketing_agency/2013/08/29/sagefrog-newsflash">The Sagefrog Story</a>.</div>
Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-46122961129517480452015-07-15T10:59:00.003-07:002015-07-15T10:59:30.340-07:00Make Your Offers More Enticing<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<img alt="" class="aligncenter wp-image-3420" height="450" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/07/shopping-1.png" style="clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="450" /></div>
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As marketers, our intentions are straightforward; we’re people pleasers. We want to make sure our audiences are engaged with our companies or causes, which can be more challenging than it seems.</div>
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So, how can we draw people into our market?</div>
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The answer is simple: <strong style="margin: 0px; padding: 0px;">Offers.</strong></div>
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Offers range from eBooks, presentations, reports, videos, and blogs to giveaways and sweepstakes – basically anything that you’re providing for consumers coming directly from you or your company. Offers require a lot of developmental planning, which is why they’re often brushed aside and deemed too time consuming.</div>
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Fortunately, there are a few simple steps you can take to ensure your offers are enticing your audience:</div>
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<strong style="margin: 0px; padding: 0px;">Emphasize scarcity</strong>. Using phrases such as “Limited Time and/or Quantity” in your offer create a sense of urgency among your audience; if they don’t act soon, they won’t receive whatever it is your willing to share with them. This will force people to act fast and make <em style="margin: 0px; padding: 0px;">YOU</em> and <em style="margin: 0px; padding: 0px;">YOUR BRAND</em> a priority.</div>
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<strong style="margin: 0px; padding: 0px;">Encourage people to hop on the bandwagon.</strong> By human nature, we’re more likely to participate in something if we see others are already involved. This “bandwagon effect” can be useful for marketers; indicating how many people have already taken part in your offer is a great way to establish credibility. Just be sure your claims are true and believable – no exaggerations here!</div>
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<strong style="margin: 0px; padding: 0px;">Newsjack</strong>. Stay on top of what’s trending, and incorporate it into your offer if possible. If a lot of people are talking about something, it increases interest, and more importantly demand. Give the people what they want with your offer!</div>
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<strong style="margin: 0px; padding: 0px;">Create offers for different stages.</strong> Not all of your audience is on the same level, so your offers should reflect these different stages. Creating unique offers for each stage shows that you’re acknowledging everyone – not just those who are already familiar with your brand!</div>
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<strong style="margin: 0px; padding: 0px;">Avoid jargon.</strong> Nothing screams “unprofessional” like using jargon words or phrases in your offer. You want to add meaning and emphasis to your subject matter, so avoid overused terminology (things like “flexible” or “ground breaking”).</div>
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<strong style="margin: 0px; padding: 0px;">For offer and content development, online marketing and other integrated marketing services, please contact Sagefrog Marketing Group at </strong><strong style="margin: 0px; padding: 0px;"><span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span></strong><strong style="margin: 0px; padding: 0px;"> or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a>.</div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-73929928850222164832015-07-15T10:59:00.000-07:002015-07-15T10:59:04.384-07:00Generate Leads with a Call-To-Action<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<img alt="blog post july 6 picture" class="aligncenter wp-image-3413" height="471" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/07/blog-post-july-6-picture.png" style="clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="471" /></div>
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A Call-to-action (CTA) is the single most important attention grabber in the world of online marketing. A CTA is an instruction to your audience that is intended to elicit an immediate response, for example, “Call now,” “Click here for more,” or “Visit today”.</div>
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While CTAs may seem straightforward, you’re not the only one creating them, which means it’s imperative that your CTA stands out amongst your competitors. If your CTA isn’t persuading people to click your offer, it serves no purpose.</div>
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But if every brand is fighting for consumers’ attention, how will your CTA stand out?</div>
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<strong style="margin: 0px; padding: 0px;">Placement</strong>. You want to place your CTA where everyone will see it – in most cases, this is “above the fold,” meaning the part of your web page that is viewable without scrolling down. According to heat map analysis, anything below this point will only be viewed by half of the people who access your page. A simple fix like this can double your impressions and increase leads.</div>
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<strong style="margin: 0px; padding: 0px;">Clarity</strong>. While being clever can certainly attract consumers, being clear is much more important. It’s essential that you are specific when providing details describing how someone would benefit from your CTA. This way, they’re interested in receiving your offer because they know exactly what <em style="margin: 0px; padding: 0px;">they’re</em> getting out of it.</div>
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<strong style="margin: 0px; padding: 0px;">Contrast</strong>. Make your CTA stand out! Blending your CTA in with your website design is a recipe for disaster; use contrasting colors and an easy-to-read design to ensure people are seeing your offer – and clicking it!</div>
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<strong style="margin: 0px; padding: 0px;">Link to a landing page</strong>. Your CTA is intended to send people to a relevant landing page with an offer – NOT to drive traffic to your homepage! You’re ultimately looking to generate leads, and in order to do so, you need to send your traffic to a page that will convert visitors rather than simply increasing website traffic.</div>
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<strong style="margin: 0px; padding: 0px;">Specialize</strong>. If you’re offering different products and/or services, your CTAs should reflect each one. Consider making a separate CTA for each individual offer and placing it on that designated webpage rather than creating one general CTA for all of your offers.</div>
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<strong style="margin: 0px; padding: 0px;">Thank your visitors</strong>. Increasing your engagement with everyone who fills out a form is a great way to turn prospects into loyal customers. Creating a “thank you” page that appears after someone completes a form is a simple way to show you care – and also a great way for you to promote additional offers and/or content.</div>
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Perfecting your CTA will make your offers stand out amongst your competitors while ultimately increasing leads – and who doesn’t want that?</div>
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<strong style="margin: 0px; padding: 0px;">For content marketing including CTA design, email marketing, landing page development </strong> <strong style="margin: 0px; padding: 0px;">and other integrated marketing services, please contact Sagefrog Marketing Group at </strong><strong style="margin: 0px; padding: 0px;"><span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span></strong><strong style="margin: 0px; padding: 0px;"> or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-35319499556313914372015-07-15T10:58:00.003-07:002015-07-15T10:58:27.236-07:00Content: The King of SEO<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<a href="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/content-king-image.png" style="color: #2361a1; margin: 0px; padding: 0px;"><img alt="content king image" class="aligncenter wp-image-3409" height="482" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/content-king-image.png" style="border: none; clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="482" /></a></div>
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Online marketing has quickly made SEO (Search Engine Optimization) a priority for many businesses looking to improve search rankings, increase website traffic, and ultimately generate leads. However, not many people realize that content directly impacts just how successful their SEO will be. According to Todd Lebo*, partner and CMO of Ascend2, “Creating relevant content is not only the most effective tactic used for SEO purposes, it’s also one of the most difficult to execute.”</div>
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Content marketing isn’t always directly linked to SEO, and for that reason, many businesses fall short in this category, which ultimately hurts their search rankings. Because content marketing takes time to build and become successful, it’s often overlooked. People like to see immediate results, and search engine rankings are able to provide them with that. While an increase in search engine rankings is great, it’s your content that will ultimately sustain these rankings over time.</div>
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But how can you be sure that the content you’re developing is helping you reach your SEO goal?</div>
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One of the most important elements in this process is <strong style="margin: 0px; padding: 0px;">QUALITY</strong>, not <strong style="margin: 0px; padding: 0px;">QUANTITY</strong>. Many people think that the more you post, the better. However, it’s better to share <em style="margin: 0px; padding: 0px;">meaningful</em> content every once in a while rather than something insignificant every day. Ensuring your content is relevant to the type of traffic you want to drive to your website is vital; you want these visitors to keep coming back! Don’t overdo it here though – you want your content to be searchable, but not to a point where you’re forcing in keywords or topics just so your content is seen.</div>
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Another content tip is to make sure you’re staying up-to-date with the changing search engine processes for all different types of devices, and tailoring your content accordingly. If you’re unaware of what’s new or up-and-coming, your content may be stuck in the past… And who wants to read that?</div>
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While developing relevant content for your target audience can seem tedious and difficult, it’s vital for your long-term SEO success – be patient with your content and you’ll thank yourself later!</div>
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<strong style="margin: 0px; padding: 0px;">For SEO, website optimization, online marketing and other integrated marketing services, please contact Sagefrog Marketing Group at <span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span> or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">www.sagefrog.com</strong></a></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-5201123842619840282015-07-15T10:58:00.000-07:002015-07-15T10:58:02.363-07:00Email Campaigns: Timing is Everything<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<a href="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/sagefrog-blog-image.png" style="color: #2361a1; margin: 0px; padding: 0px;"><img alt="sagefrog blog image" class="aligncenter wp-image-3397" height="480" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/sagefrog-blog-image.png" style="border: none; clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="480" /></a></div>
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When planning an email campaign, there are a lot of different factors to consider such as audience, email design, layout and copy. Often times within this planning process, the single most important factor is overlooked: the best <b style="margin: 0px; padding: 0px;">time</b> to send your email campaign.</div>
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Timing is everything, and we’re not just referring to morning, afternoon, or evening – days of the week also play a huge role in the success of your campaign. Because these options are seemingly endless, planning for the “best” time might be overwhelming.</div>
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Here are some general guidelines to keep in mind:*</div>
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<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Monday</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Highest ROI</li>
<li style="margin: 0px; padding: 0px;">Best day to send out email surveys</li>
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<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Tuesday & Thursday</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">High volume days to send emails</li>
<li style="margin: 0px; padding: 0px;">Tuesday had the highest open and click-through rates</li>
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</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Wednesday</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">“Middle ground” – neither the best day, nor the worst day to send emails</li>
</ul>
</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Friday</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Good day to send emails for retailers</li>
<li style="margin: 0px; padding: 0px;">Conversation rate only 2% behind Tuesday, which had the highest conversion rate of all days</li>
</ul>
</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Saturday & Sunday</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Open rates are the highest on the weekend – 44% on Saturday</li>
<li style="margin: 0px; padding: 0px;">Higher click rates – 10% on Saturday</li>
<li style="margin: 0px; padding: 0px;">Highest bounce rates</li>
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</li>
</ul>
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Additionally, time of day is one of the “make-or-break” email campaign planning aspects.</div>
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<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Early morning (before 9am)</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Highest click rates, highest bounce rates</li>
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</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Mid-morning (10am-Noon)</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Best email open rate = 10am</li>
</ul>
</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Lunch time (Noon hour)</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">One of the worst times to send email – lunch break</li>
</ul>
</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Early afternoon (1-3pm)</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">One of the worst times to send email – “work zone”</li>
</ul>
</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Late afternoon (3-5pm)</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Most email activity happening overall from 2-5pm</li>
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</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Evening (5-7pm)</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">26.4% of recipients opened B2B promotions</li>
<li style="margin: 0px; padding: 0px;">17.9% opened holiday promotions</li>
<li style="margin: 0px; padding: 0px;">People are more likely to open emails on their own time rather than at work</li>
</ul>
</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Late night (7-10pm)</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Open rates reached 15.1% for messages between 8-11pm</li>
</ul>
</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Late LATE night (Midnight-4am)</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Lowest email volume, highest response rate</li>
<li style="margin: 0px; padding: 0px;">Open rates peaked at 20.4% for messages at 12am</li>
</ul>
</li>
</ul>
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Remember to take these factors about your audience into consideration as well:</div>
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<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">Mobile Email</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Accounts for 15-70% of email opens</li>
<li style="margin: 0px; padding: 0px;">Friday through Sunday render the most opens</li>
<li style="margin: 0px; padding: 0px;">Special offers, vouchers, real-time tracking, and newsletters are the most preferred type of mobile emails</li>
</ul>
</li>
<li style="margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">B2B & B2C Audience</b><ul style="list-style: square; margin: 0px 0px 0px 1.571em; padding: 0px;">
<li style="margin: 0px; padding: 0px;">Wednesday & Tuesday tied for most effective email days</li>
<li style="margin: 0px; padding: 0px;">B2B marketers ranked Tuesday as best sending day</li>
</ul>
</li>
</ul>
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All in all, it’s important to test your campaigns to see which ones are the most successful.</div>
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*Source: <a href="http://www.pinpointe.com/blog/best-time-to-send-email-marketing-campaigns" style="color: #2361a1; margin: 0px; padding: 0px;">Pinpointe.com</a></div>
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<b style="margin: 0px; padding: 0px;">For email campaigns and other integrated marketing services, please contact Sagefrog Marketing Group at <span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span> or visit <a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;">www.sagefrog.com</a>.</b></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-22519628841992365242015-07-15T10:57:00.006-07:002015-07-15T10:57:33.982-07:00The Top 10 Most Trusted Brands in America<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<img alt="10Trust" class="aligncenter wp-image-3390" height="341" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/10Trust1.png" style="clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="442" /></div>
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We’ve narrowed it down from the top 50 most trusted brands in America to the top 10 – but what makes these brands rise above the rest? More importantly, how can your business benefit from these success stories?</div>
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In our new eBook, you’ll discover what traits make brands trustworthy, and how this trust among their customers ultimately shapes their success. Learn from the best and apply their techniques to your brand so it can be successful too! Check out Traits of The Top 10 Most Trusted Brands in America here -> <a href="http://hubs.ly/y0VK7F0" style="color: #2361a1; margin: 0px; padding: 0px;">http://hubs.ly/y0VK7F0</a><b style="margin: 0px; padding: 0px;"> </b></div>
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<b style="margin: 0px; padding: 0px;">For branding, and other integrated marketing services, please contact Sagefrog Marketing Group at <span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span> or visit </b><b style="margin: 0px; padding: 0px;"><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;">www.sagefrog.com</a>.</b></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-49061030992467920202015-07-15T10:57:00.003-07:002015-07-15T10:57:08.509-07:00Responsive Email Design: Why You Need It<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<img alt="Responsive Email Design (2)" class="aligncenter wp-image-3376" height="448" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/Responsive-Email-Design-2.png" style="clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="448" /></div>
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The design of your emails is equally as important as the content in your email itself – but we’re not just talking about pictures and graphics. With people accessing emails across multiple platforms and devices, particularly mobile devices, the layout and responsiveness of your email plays a vital role.</div>
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Various studies show that people who check their emails multiple times a day on their mobile devices and more likely to delete their emails if they do not display properly<strong style="margin: 0px; padding: 0px;"><span style="color: black; margin: 0px; padding: 0px;">.*</span></strong><b style="margin: 0px; padding: 0px;"> </b>With the ease of accessing emails on tablets and mobile devises, potential customers can delete messages just as easily as they can view them. Without the proper design responsiveness, potential customers won’t be reading with your email.<b style="margin: 0px; padding: 0px;"></b></div>
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<strong style="margin: 0px; padding: 0px;">So what can a responsive email design do for you?</strong></div>
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<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">More interaction.</strong> Keeping your message short, sweet, and easy to read will get your message across in seconds. This will lead to more people potentially clicking or interacting. Lengthy, poorly designed emails require too much time to look at, and as a result, are often deleted.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Better reputation.</strong> People like when things work. Creating an email that is consistent across all possible platforms and devices shows responsibility, which establishes your brand as trustworthy.</li>
<li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Embracing micro-moments.</strong> When do you check your email? A lot of people check their mobile email whenever they <em style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">WANT</strong> </em>to (when they have a spare second or two), rather than checking it when they <em style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">HAVE</strong> </em>to on a computer (work, school, etc.). Drawing customers in during these moments that may only last a few seconds is extremely effective because it makes your brand prominent during a time that you couldn’t plan for it to be.</li>
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<b style="margin: 0px; padding: 0px;">* </b>According to the US Consumer Device Preference Report: <a href="http://blog.movableink.com/new-research-shows-mobile-dominates-desktops-with-65-of-total-email-opens-in-q4-2013/" style="color: #2361a1; margin: 0px; padding: 0px;" target="_blank"><strong style="margin: 0px; padding: 0px;">Q4 2013 from Movable Ink</strong></a></div>
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<b style="margin: 0px; padding: 0px;">* </b>Via “The ultimate mobile email statistics overview” on<b style="margin: 0px; padding: 0px;"> <a href="http://www.emailmonday.com/mobile-email-usage-statistics" style="color: #2361a1; margin: 0px; padding: 0px;" target="_blank">Emailmonday</a></b></div>
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<strong style="margin: 0px; padding: 0px;">For responsive email design and other integrated marketing services, please contact Sagefrog Marketing Group at <span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215-230-9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span> or visit <a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;">www.sagefrog.com</a>. </strong></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-86679869295334487372015-07-15T10:56:00.004-07:002015-07-15T10:56:41.509-07:00Improve Your Visual Content: Quick Fixes to Engage More Viewers<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<img alt="Improve visual content" class="aligncenter wp-image-3371" height="448" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/Improve-visual-content.png" style="clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="448" /></div>
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While we all like to think our content is important, it’s not always necessarily engaging. Adding visuals are a great way to provoke interest, but they can also hurt your content just as easily as it can help it.</div>
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To be clear, visual content is much more than just “pictures” – it also includes infographics, videos, and other digitally manipulated images. These various forms of visual content lead to endless possibilities, so where does one start?</div>
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First, you need to understand just how important visual content is when it comes to online engagement – in fact, it has been proven that content with compelling images get <strong style="margin: 0px; padding: 0px;">94 percent more total views *</strong> than content without it.<strong style="margin: 0px; padding: 0px;"> Bottom line:</strong> If you’re not using visuals of some sort, audiences are not looking at your content.</div>
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Incorporating visuals is just the start – there’s a right way and a wrong way to engage your audience. Visual content should be creative but easy on the eyes, goal-oriented, and accessible from all social media platforms and internet mediums. Most importantly, it should be relevant to your brand. If your visual content falls short of these qualifications, it’s probably losing appeal among viewers.</div>
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Your visuals should also be unique while remaining easy to understand. For example, adding a busy or complex image to a post can be just as harmful as not adding one at all. Additionally, your visual content should be helping you meet a goal. Sure, visual content generates views, but the goal should be <strong style="margin: 0px; padding: 0px;">bigger</strong> than that. Use visuals to help get your written content noticed and to help you tell your story.</div>
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Ensuring your visual content is the appropriate size, file format, etc. is extremely important when sharing it across multiple social media networks or mediums – keep in mind that everyone should be able to engage no matter how they access it! Make connections with your visuals and let them do the talking – you want your audience to look at them and ask meaningful questions about <strong style="margin: 0px; padding: 0px;">YOU</strong>! Start a conversation!</div>
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Overall, gaining viewers with visual content is a great start, but it’s important to keep in mind <em style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">why</strong> </em>you want people to be engaged with it.</div>
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<strong style="margin: 0px; padding: 0px;">For content marketing, online marketing, and other integrated marketing services, please contact Sagefrog Marketing Group at <span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215-230-9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span> or visit www.sagefrog.com</strong></div>
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<em style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">*</strong>SOURCE: Ekaterina Walter, coauthor of ‘The Power of Visual Storytelling’</em></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-56194338857502109742015-07-15T10:56:00.000-07:002015-07-15T10:56:00.348-07:00Establishing Your Brand Empire While Expanding Your Online Marketing<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<a href="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/Brand-Empire.png" style="color: #2361a1; margin: 0px; padding: 0px;"><img alt="Brand Empire" class="aligncenter wp-image-3360" height="480" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/06/Brand-Empire.png" style="border: none; clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="480" /></a></div>
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The increasing popularity of online marketing has led to countless new branding opportunities for small and large businesses alike. However, your online marketing tactics are only as powerful as your brand itself, so it’s vital that your brand is successful on its own.</div>
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But how can you extend your market reach while simultaneously developing your brand? It’s not nearly as complicated as it sounds – check out these tips!</div>
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<b style="margin: 0px; padding: 0px;">1. </b><b style="margin: 0px; padding: 0px;">Remain Authentic</b></div>
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It’s important to make sure you’re remaining honest throughout all of your online marketing and branding practices. Stretching the truth about your products or services can establish a negative perception of your brand among your target audiences, which can be difficult to reverse. Acting with integrity shows your brand is professional and reliable – two characteristics that can go a long way when marketing to your potential customers.</div>
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<b style="margin: 0px; padding: 0px;">2. </b><b style="margin: 0px; padding: 0px;">Practice Thought Leadership</b></div>
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Why fit in? Having a unique slogan or communication strategy can make your brand stand out among its competitors. Practicing thought leadership also helps create a “voice” for your brand content, which can ultimately be helpful for generating more traffic and sales. Don’t be afraid to speak your mind – no one knows your company better than you do!</div>
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<b style="margin: 0px; padding: 0px;">3. </b><b style="margin: 0px; padding: 0px;">Improve Your Design</b></div>
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A huge part of your brand is the actual look and design of it. You want to create a memorable impression so that people will continually recognize your brand. Don’t push it though – you want your brand image(s) to be simple, yet effective – not overbearing. These lasting public perceptions will keep people coming back time and time again.</div>
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<b style="margin: 0px; padding: 0px;">4. </b><b style="margin: 0px; padding: 0px;">Create Open Dialogues / Relationships</b></div>
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Listen first, then take action. It’s important that you understand how people are interacting with your brand in order for you to successfully market to them. What types of people are interested in your products and services, and why are they interested? What are they saying about you on social media? Understanding these aspects of your brand will allow you to start a conversation. The relationships you form with these people can shape your marketing strategies altogether; after all, the customer is always right!</div>
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<strong style="margin: 0px; padding: 0px;"> 5.</strong> <b style="margin: 0px; padding: 0px;">Experiment / Change</b></div>
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Switch it up! Don’t get stuck in a marketing rut. Always keep your brand changing along with your content. Remaining up-to-date with trends and new social media platforms shows your brand is relevant and up-and-coming, and as a result, your online marketing will be too!</div>
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<strong style="margin: 0px; padding: 0px;">For branding, online marketing and other integrated marketing services, please contact Sagefrog Marketing Group at</strong> <b style="margin: 0px; padding: 0px;"><span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215-230-9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span></b> <strong style="margin: 0px; padding: 0px;">or visit </strong><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;"><b style="margin: 0px; padding: 0px;">www.sagefrog.com</b></a></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-62820753228919861142015-07-15T10:55:00.000-07:002015-07-15T10:55:00.279-07:00Heat Up Your Online Marketing Tactics This Summer!<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<a href="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/05/0001-214140381.png" style="color: #2361a1; margin: 0px; padding: 0px;"><img alt="0001-21414038[1]" class="aligncenter wp-image-3355" height="252" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/05/0001-214140381.png" style="border: none; clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="448" /></a></div>
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After celebrating Memorial Day this past weekend, it’s truly starting to feel like summer. It may be vacation season, but your online marketing shouldn’t be taking any time off!</div>
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Here are some <b style="margin: 0px; padding: 0px;">hot</b> tips to help your online marketing make a <b style="margin: 0px; padding: 0px;">big splash </b>this summer:</div>
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<b style="margin: 0px; padding: 0px;">Website Optimization</b></div>
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With everyone out and about during the summer, it’s important to make sure your company’s website is responsive and can be seen on any and all devises. People are starting to spend time away from home and keeping customers up-to-date on their mobile devices and tablets is extremely important. Mobile is the best way to make contact with your customers even when they are not in the area.</div>
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<b style="margin: 0px; padding: 0px;">Increase Social Media Presence</b></div>
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As the temperature rises, so do people’s spirits. Social media can help create the off-the-cuff conversation that your customers are looking for this time of year. If your business is not currently using social media, start small with just one platform that your customers and industry leaders engage with most often. If your company already is using social media, then venture into new territory with a platform you never thought of using like Instagram.</div>
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<b style="margin: 0px; padding: 0px;">Content – Think of it as Summer Reading</b></div>
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Nothing beats a good book on the beach, right? Generate eBooks, newsletters, blogs, and social media posts for people to frequently read and engage with over the summer. Try to avoid posting the same information. New content keeps your page looking fresh and keeps your followers interested. The most important part of creating content is to keep your messages relevant and helpful to your customers!</div>
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<strong style="margin: 0px; padding: 0px;">Visuals are Key</strong></div>
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No matter how hot it gets this summer, people will always love pictures. For example on twitter, tweets with images received 18% more clicks, 89% more favorites and 150% more retweets (<a href="https://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it" style="color: #2361a1; margin: 0px; padding: 0px;">source</a>). Add visuals to your social media and blog posts to make an even bigger splash this summer.</div>
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<b style="margin: 0px; padding: 0px;">Email Blasts</b></div>
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Email is equally as important as mobile website optimization and social media. People are constantly checking their messages while they’re on-the-go, so your email campaigns will not go unnoticed. Integrate your email marketing campaigns with any other marketing campaigns you have going on to get a maximum impact. For example, if you are running a time sensitive deal, then send out a reminder email to your customers. Just be sure to reevaluate the optimal time to send out your emails – not everyone is working 9am-5pm daily!</div>
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<b style="margin: 0px; padding: 0px;">Create a Calendar & Plan Ahead</b></div>
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Summer can get hectic, especially with people in and out of the office for vacations and holidays. It’s important to plan and create your calendar ahead of time to account for all potential conflicts – you can always make changes if need be. Organize and plan out your business tasks and potential online engagements ahead of time to help relieve some stress.</div>
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<b style="margin: 0px; padding: 0px;">Holiday Sales</b></div>
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Summer sales are a great way to reel in more customers and keep current customers coming back for more! With Memorial Day, Father’s Day, the Fourth of July, and Labor Day all falling within a three month span, your opportunities for sales are endless. Creating campaigns that encourage people to interact with your brand online ultimately lead to more sales and more engagement with you in the future.</div>
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<strong style="margin: 0px; padding: 0px;">For website optimization, online marketing, and other integrated marketing services, please contact Sagefrog Marketing Group at</strong> <b style="margin: 0px; padding: 0px;"><span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215-230-9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span></b> <strong style="margin: 0px; padding: 0px;">or visit </strong><b style="color: #2361a1; margin: 0px; padding: 0px;"><a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;">www.sagefrog.com</a></b></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-37352788545491859652015-07-15T10:54:00.002-07:002015-07-15T10:54:31.925-07:00Google: Boost Your Business with Search Engine Marketing<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<a href="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/05/sem2.jpg" style="color: #2361a1; margin: 0px; padding: 0px;"><img alt="sem2" class="aligncenter size-full wp-image-3348" height="200" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/05/sem2.jpg" style="border: none; clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="300" /></a></div>
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There was a lot to learn at the Google Partner Event last week, hosted by Sagefrog and led by Google Executives via live telecast. With B2B professionals looking to “boost their business” in attendance, the event provided significant insight on increasing a company’s online presence with the help of several online marketing tools.</div>
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Sagefrog has summarized the key benefits of B2B search engine marketing – a tactic that we believe is highly relevant and effective in the B2B online marketplace. Here’s what we think you need to know to perfect your online marketing tactics.</div>
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<b style="margin: 0px; padding: 0px;">Key Takeaways:</b></div>
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<li style="margin: 0px; padding: 0px;">The abundance of media has changed the way people consume it</li>
<li style="margin: 0px; padding: 0px;">The biggest opportunities come in the smallest moments</li>
<li style="margin: 0px; padding: 0px;">Google Adwords and Analytics – gain customers AND understand them</li>
<li style="margin: 0px; padding: 0px;">Google Business – get found!</li>
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The telecast began with Google emphasizing how the changing structure of the media has influenced the way businesses succeed today. For example, there has been a 500% increase in total media consumption and people now check their smartphones 150 times per day on average. Because people are perpetually consuming media at their own convenience, it’s important to cater it to their needs. As Google Executive Matt Lawson stated, some of the biggest opportunities come in the smallest moments. By simply understanding people’s intentions in these “micro moments,” you are able to demonstrate value and convenience, which will ultimately lead to customers buying the experience.</div>
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Executive Fred Vallaeys went on to explain how Google’s tools can benefit your business in the media-driven world we live in today. Google AdWords discovers relevant keywords that connect with your business, enabling prospective clients to find you easily through online searches. Google Analytics can then help you understand how people are interacting with your website, and you can make changes accordingly to ensure that your costs are paying off.</div>
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Lastly, verifying your Google “My Business” page allows you to update your business information on the site for free. If your page is up to date, you will be listed as an option when someone “speaks” to their smartphone and asks for a service or product related to your business nearby. This smartphone feature has become increasingly popular; 72% of adults who ask for a particular service or business actually end up going to the suggestions within 5 miles of where they are. Simply updating your Google “My Business” page will put you ahead of local competitors.</div>
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As a Google Partner, Sagefrog Marketing Group can use these tools and more to help your business establish a more effective online presence, drive more traffic to your website, and gain qualified leads.</div>
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<strong style="margin: 0px; padding: 0px;">For Search Engine Marketing, Search Engine Optimization and other marketing services, please contact Sagefrog Marketing Group at <span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215-230-9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span> or visit <a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;" title="Sagefrog Marketing Group">www.sagefrog.com</a>.</strong></div>
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Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-79567439832724253822015-07-15T10:53:00.005-07:002015-07-15T10:53:59.920-07:0025 Website “Must Haves” for Driving Traffic, Leads & Sales<div class="format_text entry-content" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 1.571em; margin: 0px; padding: 0px;">
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<a href="http://hubs.ly/y0N4MZ0" style="color: #2361a1; margin: 0px; padding: 0px;"><img alt="25tips" class="aligncenter" height="331" src="http://www.sagefrog.com/philadelphia_marketing_agency/wp-content/uploads/2015/05/25tips.png" style="border: none; clear: both; display: block; float: none; margin: 0px auto 1.571em; padding: 0px;" width="439" /></a></div>
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Creating a website for your company is just the beginning of establishing an online presence. In order for your website to be successful and gain the exposure you desire, there’s a few ‘must have’ steps you need to take.</div>
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First, it’s important to ensure that your website is easy to find online. Without the proper links, tags and search engine optimization (SEO), it’s hard to estimate just how many people are able to easily access your website. Additionally, the overall design and navigation of your site plays a large role in the first impression viewers have on your company, so keep it simple!</div>
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Learn more helpful tips and how to better optimize your company’s website in our “25 Website ‘Must Haves’ For Driving Traffic, Leads & Sales,” eBook here -> <a href="http://hubs.ly/y0N4MZ0" style="color: #2361a1; margin: 0px; padding: 0px;">http://hubs.ly/y0N4MZ0</a></div>
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<strong style="margin: 0px; padding: 0px;">For website optimization, online marketing and other integrated marketing services, please contact Sagefrog Marketing Group at <span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span> or visit <a href="http://www.sagefrog.com/" style="color: #2361a1; margin: 0px; padding: 0px;">www.sagefrog.com</a></strong></div>
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<br />Sagefrog Marketing Grouphttp://www.blogger.com/profile/15895231811257322859noreply@blogger.com0tag:blogger.com,1999:blog-6886142772470334584.post-10224305346377669312015-07-15T10:53:00.002-07:002015-07-15T10:53:28.996-07:00Are You Ready For The Google Partners Connect Event? RSVP Today!<div class="headline_area" style="background-color: white; color: #111111; font-family: Calibri, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; margin: 0px 0px 2.2em; padding: 0px;">
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<span style="line-height: 1.5em; margin: 0px; padding: 0px;">The Google Partners Connect event being hosted at the Sagefrog Marketing Group headquarters in Doylestown, PA on May 13</span><sup style="line-height: 1.5em; margin: 0px; padding: 0px;">th</sup><span style="line-height: 1.5em; margin: 0px; padding: 0px;"> is almost here…Are you in?</span></div>
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Don’t miss this opportunity to make the most of your online presence and learn how to boost your business from Google Executives. The live telecast will air from 12:00 pm to 1:00 pm and Starbucks refreshments will be provided.</div>
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Come early, leave late and network with other area business leaders.</div>
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Space is limited, so please RSVP today to <a href="mailto:VeronicaM@sagefrog.com" style="color: #2361a1; margin: 0px; padding: 0px;">VeronicaM@sagefrog.com.</a></div>
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We look forward to seeing you next Wednesday!</div>
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Sagefrog Marketing Group, LLC<br style="margin: 0px; padding: 0px;" />62 East Oakland Avenue<br style="margin: 0px; padding: 0px;" />Doylestown, PA 18901<br style="margin: 0px; padding: 0px;" /><a href="http://cl.s6.exct.net/?qs=b2320c2cb4c45d6331cca6cf572456ae5769ac6bd61087ec5f9eb98fcca86e76" style="color: #2361a1; margin: 0px; padding: 0px;">http://www.sagefrog.com/directions</a></div>
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<strong style="margin: 0px; padding: 0px;">For online marketing and other integrated marketing services, please contact Sagefrog Marketing Group at <span class="skype_c2c_container notranslate" data-isfreecall="false" data-ismobile="false" data-isrtl="false" data-numbertocall="+12152309024" data-numbertype="paid" dir="ltr" id="skype_c2c_container" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(0, 175, 253) !important; cursor: pointer !important; display: inline !important; float: none !important; font-family: 'Helvetica Neue Regular', Helvetica, Arial, sans-serif !important; font-weight: normal !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><span class="skype_c2c_textarea_span" id="non_free_num_ui" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"><img class="skype_c2c_logo_img" height="0" src="chrome-extension://lifbcibllhkdhoafpjfnlhfpfgnpldfl/call_skype_logo.png" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; height: 1em !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px 0.4em 0px 0px !important; max-height: 24px !important; max-width: 24px !important; min-height: 8px !important; min-width: 8px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: -1px !important; width: 1em !important; word-spacing: normal !important; z-index: 0 !important;" width="0" /><span class="skype_c2c_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;">215.230.9024</span><span class="skype_c2c_free_text_span" style="background-attachment: scroll !important; background-color: transparent !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: no-repeat !important; border-collapse: separate !important; border: 0px none rgb(0, 0, 0) !important; bottom: auto !important; clear: none !important; clip: auto !important; color: rgb(236, 0, 140) !important; cursor: pointer !important; display: inline !important; float: none !important; left: auto !important; letter-spacing: 0px !important; list-style: disc outside none !important; margin: 0px !important; overflow: hidden !important; padding: 0px !important; page-break-after: auto !important; page-break-before: auto !important; page-break-inside: auto !important; position: static !important; right: auto !important; table-layout: auto !important; text-shadow: none !important; top: auto !important; vertical-align: baseline !important; width: auto !important; word-spacing: normal !important; z-index: 0 !important;"></span></span></span></span> or visit www.sagefrog.com.</strong></div>
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