Sagefrog Marketing Group, LLC

Google AdWords 101 with Mark Schmukler

2011-10-17T08:22:00.000-07:00

Mark Schmukler, a Google Certified Small Business Trainer and Managing Partner of Sagefrog Marketing Group, a Google Certified AdWords Partner, presented a Google AdWords seminar sponsored by Google at the Greater Philadelphia Chamber of Commerce. The course content was developed and approved by Google.

The workshop covered how to reach your target audience using Google AdWords and boost ad performance by knowing:

How Google ranks ads
How to choose the right keywords
How to write great ads
Best practices for optimizing your account

This seminar was ideal for businesses who are new to online advertising, as well as existing AdWords customers who are looking to get more results from their online advertising investment.

2011 Marketing Mix Survey Results

2011-08-10T08:02:00.000-07:00

Download: 2011 Marketing Mix Survey Results

- must- have for smart marketers
- Reference for your 2012 Marketing Plan

Survey Profile
Sagefrog Marketing Group has conducted this marketing mix survey each year for the past 6 years. This year, 126 marketing and management professionals participated. We are geographically focused in Greater Philadelphia and New Jersey.

Research Objective
The purpose of the survey is to gain insight into the marketing tactics that companies are investing in, and the return-on-investment of these tactics.

2011 B2B Marketing Mix Survey Results

View more presentations from Mark Schmukler

Do you need a new trade show display for 2011?

2011-02-15T08:23:00.000-08:00

Sagefrog Marketing Group is an authorized dealer for trade show display manufacturers such as Expand International. We work with you to optimize the success of your event including award-winning design, marketing materials, microsites, pre- and post-show mail and email, program ads and inserts, premium items and public relations services.

Please click here if you would like to view more trade show display options and learn more about our trade show and event marketing services.

Google Certifies Philadelphia Marketing Company

2010-07-26T09:30:00.000-07:00

Sagefrog Marketing Group Achieves Google Partner Certification Status

PHILADELPHIA, July 22 /PRNewswire/ -- Sagefrog Marketing Group, LLC, a full service marketing, interactive and public relations company, announced today that they have been awarded Google AdWords Certified Partner status.

Google Partner Certification

The new Google Partner Certification standards require companies to have Google Qualified Individuals plus a minimum advertising spend under agency management. Sagefrog is among the first marketing agencies in the greater Philadelphiaarea to be granted to this distinction.

Additionally, Sagefrog has no minimum client ad spend requirements making their Search Engine Marketing services more accessible to more companies in the greater Philadelphia and New Jersey area.

Sagefrog has also been granted access to special Google agency-only research, training and marketing resources.

"We are so excited to have these capabilities to optimize our clients' online and integrated marketing programs," said Mark Schmukler, Managing Partner, Sagefrog Marketing Group. http://www.sagefrog.com

Expanded Online Marketing Team

The Sagefrog Online Marketing Team has been expanded. All online marketing staff are required to be Google Qualified Individuals including best practices for maximizing account performance using Google Analytics, Website Optimizer, the AdWords Report Center, and other analysis techniques.

The Online Marketing Team is responsible for the integration and performance of client website optimization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Web Analytics, Email Marketing, Content Management, and Customer Relationship Management (CRM). To learn more, visit http://www.sagefrog.com/services/online-marketing.

Enhanced Account Management

Sagefrog Marketing has also recently hired Jennifer Aguilar, Account Director. Aguilar will direct all client accounts and manage key accounts. She brings more than 15 years of corporate and agency account management and project management experience to Sagefrog Marketing. Aguilar graduated Magna Cum Laude with a Bachelor of Science in Business Administration from Bucknell University.

About Sagefrog Marketing

Sagefrog Marketing Group, LLC is a full service marketing, interactive and public relations company located in Doylestown, Pennsylvania. Sagefrog Marketing specializes in health, technology, and business marketing for companies in the greaterPhiladelphia and New Jersey area. Established in 2001, Sagefrog has earned its success through a combination of strategy, creativity, process, domain expertise and results. http://www.sagefrog.com

Media Contact:
Stacy Roberts
Sagefrog Marketing Group, LLC
stacyr@sagefrog.com
215-230-9024

SOURCE Sagefrog Marketing Group, LLC

Does Your Marketing Need a JumpStart?

2010-03-25T11:57:00.000-07:00

Does Your Marketing Need a JumpStart?

The Sagefrog Marketing Process will help you:

Refine your message and image.

Build Market Awareness.

Generate Sales Leads.
Increase Close Rates.
Maximize ROI

Download our Executive Brief Today to Get Started

Philadelphia Marketing Company Launches New Website

2010-01-21T07:06:00.000-08:00

Sagefrog Marketing Group’s Website Highlights New Services and Success Stories

Philadelphia, PA. (January 21, 2010) – Sagefrog Marketing Group is proud to announce their new company website, http://www.sagefrog.com, focusing on health, technology and business marketing. The website serves as a destination for those seeking full service marketing, interactive and public relations services.

“Our new website is an opportunity to showcase our process, recent projects and success stories,” said Mark Schmukler, managing partner at Sagefrog Marketing Group. The website details the company’s marketing services, including their proven 7 Steps to Marketing Success™ process. It also features streamlined navigation, social media links and marketing resources.

The new website represents Sagefrog’s growth since its inception in 2001, and demonstrates their ability to get results for clients. Popular elements of the previous website were retained, including portfolio samples and the answer to the popular question − What is a Sagefrog? http://www.sagefrog.com/about/what-is-a-sagefrog

About Sagefrog Marketing Group

Sagefrog Marketing Group, LLC is a full service marketing, interactive and public relations company located in Doylestown, Pennsylvania. We specialize in health, technology and business marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog's services include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertisements, tradeshow support, direct marketing and email marketing.

For additional information about Sagefrog Marketing Group, please visit http://www.sagefrog.com

Contact:

Ashlee Finan

215-230-9024

ashleef@sagefrog.com

Sagefrog Marketing Group

196 West Ashland Street, Suite 406

Doylestown PA, 18901

Companies Continue to Outsource Marketing to Support In-house Capabilities

2009-10-23T07:44:00.000-07:00

Sagefrog Marketing’s Survey Reveals How Marketing Budgets are Spent in 2009

PHILADELPHIA, PA – October 2009 – Sagefrog Marketing Group, a full service marketing, interactive and public relations company, announced the results of their fourth annual Marketing Mix Survey that shows over 50% of companies use both outsourced and in-house marketing.
Conducted during the summer of 2009, the survey drew responses from 250 marketing professionals from health, technology and business-to-business companies and includes four year marketing trends.
Despite the economy, more than half of businesses continue to spend 10% or more of their budget on marketing. The majority of their budget allotment is spent on website development and online marketing.
Download a free copy of the survey now: http://www.sagefrog.com/download_register.asp?downloadtitle=2009+Marketing+Mix+Survey
“The survey results will help marketers select, justify and prioritize their 2010 marketing strategies and tactics,” explains Mark Schmukler, managing partner at Sagefrog Marketing Group.
The survey reveals how marketing budgets are being spent, where sales leads come from and where companies are getting return on investment.
Key results include:
· 78% of companies have a marketing plan, up from 56% in 2008
· In 2009, referrals, events and online marketing rank as the top three sources of sales leads
· The use of social media has grown from 37% in 2008 to 55% in 2009
About Sagefrog Marketing Group
Sagefrog Marketing Group, LLC. is a full service marketing, interactive and public relations company located in Doylestown, Pennsylvania. Sagefrog specializes in health, technology, and business marketing for companies in the greater Philadelphia and New Jersey area. Services provided by Sagefrog include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertisements, tradeshow support, direct marketing and email marketing. For additional information about Sagefrog Marketing Group, please visit http://www.sagefrog.com
Contact:
Ashlee Finan
Sagefrog Marketing Group
215-230-9024
Ashleef@sagefrog.com
196 W. Ashland Street, Suite 406
Doylestown PA, 18901

2009 Sagefrog Marketing Mix Survey Results

2009-09-25T07:20:00.001-07:00

- Must-have for smart marketers
- Reference for your 2010 Marketing Plan
- View 4-year marketing mix trends

http://www.sagefrog.com/download_register.asp?downloadtitle=2009+Marketing+Mix+Survey

Sagefrog's 2009 Marketing Mix Survey

2009-08-10T12:19:00.000-07:00

Please complete our marketing mix survey. It takes less than 5 minutes and we will send you the summary report. This report will help you analyze and justify your marketing budget and learn what other companies are doing. Thank you!

http://www.zoomerang.com/Survey/?p=WEB229HBL8UAXW

Have Your Evaluated Your Tradeshow Presence Lately?

2009-07-01T13:15:00.001-07:00

Tradeshows remain an effective channel for marketing awareness and lead generation.

Recent developments in tradeshow booths include:

· Improved Portability
· Modularity and Scalability
· Lightweight Frames
· Interchangeable Graphics

Sagefrog Marketing Group is now an authorized Expand dealer and offers a variety of tradeshow displays and banner stands.

We can also improve your tradeshow performance with:

· Pre-Show Promotions
· Premium Items
· Program Advertisements
· Marketing Materials
· Tradeshow Graphic Designs

Get Inspired http://www.youtube.com/watch?v=5twZVoyLmtc

Free Sagefrog Consulation http://www.sagefrog.com/registereddownloads/tradeshow.asp

Great Public Relations is More Than Press Releases

2009-05-21T12:15:00.000-07:00

Often, when people think of public relations, press releases come to mind. A comprehensive, strategically planned public relations program should consider a range of tactics.

Download our article to learn more:

http://www.sagefrog.com/greatpublicrelations.asp

Social Media for Business (at Drexel, Malvern, PA)

2009-05-11T07:39:00.000-07:00

Thursday, May 14, 2009 - 8:30 A.M. to 10:30 A.M.

Drexel University, Lebow College of Business, Two West Liberty Boulevard, Malvern, PA 19355

Wondering how you can use Social Media to accomplish Sales and Marketing objectives?

Please join us for social media expert presentations, discussion, and the launch of the new Sales and Marketing Group of the Eastern Technology Council Social Networking Site. Social media tools, techniques, and case studies will be addressed. Network with technology and life science companies from around the region.

Presenters:

Mark Schmukler, Managing Partner, Sagefrog Marketing Group

Guy Yasika, Senior Account Manager, Alteva

Sreekanth Singaraju , Vice President of Application Services, Alliance Consulting

Agenda:
8:30a.m.-9:00a.m. Registration, Networking/Continental Breakfast

9:00a.m.-10:00a.m. Presentations

10:00a.m.-10:30a.m. Questions and Answers

Register Here
Please contact us at 215-230-9024 or email us at info@sagefrog.com for more information on our marketing, interactive and public relations services.

Social Media Marketing Framework

2009-04-13T12:52:00.000-07:00

Are you wondering how to use Social Media to market your business?

A Forrester Study, The Growth Of Social Technology Adoption, reports that three in four US online adults now use social tools to connect with each other, up from 56% in 2007. Social Media is the fastest growing internet technology, but how can you leverage it to meet your business objectives?

Mark Schmukler, a partner at Sagefrog Marketing Group, provides a Social Media Marketing Framework to jump start your social media marketing strategy. He recently presented, in Philadelphia, at an Eastern Technology Council and Women in Networking event - Web 2.0 More Than Just Friends.

Download Mark's Presentation Here

Follow Sagefrog on Twitter
Visit Us on Facebook
Check Out Our Blog
Sagefrog on LinkedIn

Sagefrog Marketing Group Co-founder is featured Panelist at Web 2.0 / Social Media Event

2009-03-18T08:17:00.000-07:00

Sagefrog Marketing Group Co-founder is featured Panelist at Web 2.0 / Social Media Event

Eastern Technology Council's Women's Leadership Group, in conjunction with WIN, invites you to attend

Web 2.0 More Than Just Friends - Philadelphia, PA - March 19, 2008

7:30am -10:00am Ballard Spahr Andrews & Ingersoll, LLP 1735 Market Street, 51st Floor Philadelphia, PA 19103

(7:30am - 8:00am Registration, Networking/Continental Breakfast; 8:00am -10:00am Presentation, Q&A and Networking)

Please join the Women's Leadership Group for a panel discussion on the impact that social networking tools have on your business.

Moderated by Jeff James, Chief Executive Officer and Founder of Mythology LLC

Panelists:

Mark Schmukler, Co-founder and Managing Partner, Sagefrog Marketing LLC Judy Boreham, Managing Director, Diversified Search Ray & Berndtson Katharine Crawford, Esquire, Ballard Spahr Andrews & Ingersoll, LLP Rob Hustick, Chief Executive Officer and President, Live Elements

Sponsored by: Ballard Spahr Andrews & Ingersoll, LLP and Sagefrog Marketing Group, LLC

Web 2.0 covers an array of social networking and user generated content tools including blogs, wikis, and online communities. While a great deal of time and energy is focused on the marketing elements particularly for consumer brands, businesses can use these tools to increase effectiveness in several areas of their business.

Additionally, with newfound freedom comes responsibility. It is important to understand the legal aspects related to the use and proliferation of social networking tools in a professional environment.

Registration fee for this event is $25.00 for members and $40.00 for non-members. To register for this event please use the following link:

Please contact us for more information 215-230-9024 and visit us at www.sagefrog.com

5 Reasons to Use Paid Search Engine Marketing

2009-02-27T09:25:00.000-08:00

By Ashlee Finan, Sagefrog Marketing Group, LLC

For more information, please contact us:

(215) 230.9024 » info@sagefrog.com » www.sagefrog.com

92% of people begin their search for new products and services on search engines such as Google, MSN andYahoo!¹. Surprisingly, many businesses fail to take advantage of paid search engine marketing as an easy and effective way to reach those users. According to a Microsoft adCenter survey, released in December of 2008, 59%of small businesses do not currently use paid search engine marketing; 90%of those companies have never attempted to use it.

Although businesses are hesitant to implement search engine marketing programs, 72% of companies reported an increase in sales inquiries from pay per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey rated search engine marketing in the top eight ROI programs.

Here are 5 reasons to use paid search engine marketing:

User Driven – Internet users are proactively seeking products and services on the web – do they find your company? Search engine marketing is an easy and effective way to reach your customers at the time they are searching for your offerings.

Measurable – Paid search engine marketing enables you to directly correlate your cost per click to sales leads. Every click provides valuable answers to your performance questions. What keywords lead users to your website? What ads interest potential customers? How many visitors from those clicks become sales leads? Based in the results of your search engine marketing program, keywords and ad messaging can constantly be adjusted to maximize your ROI.

Cost Effective – You establish your pay per click budget and only pay for clicks made to your ads. For most programs there is no minimum budget and you can modify it at any time. In addition to managing your overall budget, individual keyword bids are set to ensure your ads will show for your most relevant keywords.

Messaging – Due to the measurable results of search engine marketing, keywords and ad messages can constantly be tested and improved. The most successful words and messages can be included in your other marketing tools and programs such as marketing materials, your website and direct marketing.

Results – 68% of small businesses consider their paid search marketing programs successful. In the competitive realm of search engine optimization and search engine marketing, pay per click advertising is a powerful way to get in front of customers seeking your products and services.

The search engine marketing professionals at Sagefrog Marketing Group, LLC can integrate a pay per click advertising campaign into your business’s marketing mix. Sagefrog is a full service marketing, interactive, and public relations marketing company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, web marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.

For more information, please contact Sagefrog Marketing Group at

(215) 230-9024 or info@sagefrog.com

REFERENCES:

1. SEO vs PPC. 16 April 2008. Bureau 24.

2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in

Search Marketing. 16 Dec. 2008.Microsoft.

5 Things that Make a Great Logo

2009-02-06T08:21:00.000-08:00

What makes a great logo?

One of your most important marketing tools is your logo. It is the graphic face for your business. It tells your audience who you are and what you are.

Does your logo meet the criteria for an effective logo?

Find out

Sagefrog Survey Shows More Companies Are Outsourcing Their Marketing During a Tough Economy

2008-12-17T06:45:00.000-08:00

PHILADELPHIA, PA – December 2008 – Seeking a competitive advantage in a tough economy, companies are devoting a higher percentage of their budgets to marketing, according to the 2008 Business-to-Business Marketing Mix Survey.

The regional survey, compiled by Sagefrog Marketing Group, shows companies in Philadelphia and New Jersey are spending 10% or more of their budget on marketing, an increase of 16% over last year.

Conducted online during the summer of 2008, the survey drew responses from 100 marketing professionals from health, technology and business service companies.

Survey results include three years of marketing trends and topics ranging from outsourcing to the most effective marketing tools and programs for business services companies.

Download a free copy of the survey now: http://www.sagefrog.com/registerfordownload.asp

"The Marketing Mix Survey is a great reference for marketers developing their 2009 marketing plan," said Mark Schmukler, managing partner at Sagefrog Marketing Group. "The results show a strong trend towards the use of outsourced marketing.”

Key results include:

51% of companies outsource to marketing firms in addition to using in-house resources, a 7% increase from last year;
59% of the respondents have a formal marketing plan, up from 56% in 2007;
Companies are spending most of their budget on web development and web marketing.

The survey also shows where marketing budgets are spent, where sales leads come from, which tactics have the highest rate of return, and which tools are used by online marketers.

For more information on this survey, please contact Mark Schmukler at 215-230-9024 or marks@sagefrog.com

About Sagefrog Marketing Group

Sagefrog Marketing Group is a marketing, interactive, and public relations agency based in Doylestown, Pennsylvania. Sagefrog specializes in health, technology, and business to business marketing. Sagefrog offers a full range of marketing services typically performed by large advertising agencies or in-house marketing departments. Sagefrog's services include marketing strategy and research, brand identity, marketing materials, websites, web marketing, public relations, advertisements, tradeshow support, direct marketing and email marketing. For additional information about Sagefrog Marketing Group, please visit http://www.sagefrog.com

Download: 2008 Marketing Mix Survey Results

2008-10-31T08:00:00.001-07:00

- must- have for smart marketers
- Reference for your 2009 Marketing Plan
- View 3 year marketing mix trends

Download the Results

Survey Profile
- Survey implemented during the summer of 2008
- Online survey with 100 respondents
- Broad industry distribution with overweighting in the health and technology markets
- Primarily marketing management professionals
- Geographically focused in greater Philadelphia and New Jersey

Research Objective
The survey was conducted to gain insight into current marketing practices and uncover what marketers are doing to implement successful marketing tactics. Data from previous years’ surveys were taken into account to identify trends in marketing from year to year.

The 7 Clues That Your Company Needs a New Website

2008-07-21T06:52:00.001-07:00

· Is your website better than your competitors?

· Are potential customers visiting your site?

· Is your website generating sales leads?

It may be time for a new website. Find out more by Downloading our article

Download Now

Sagefrog Marketing Partners with Conservation Group to Save Frogs

2008-07-09T05:51:00.000-07:00

Sagefrog donates services to Amphibian Ark to promote the “Year of the Frog”

Doylestown, PA. – July 2008: Sagefrog Marketing Group, LLC, of Doylestown PA, will implement an integrated marketing and public relations program for Amphibian Ark. Amphibian Ark is dedicated to saving amphibians worldwide, many of which are facing rapid extinction. Without immediate captive management as a stopgap component of an integrated conservation effort, hundreds of species could become extinct.

Sagefrog will collaborate with Amphibian Ark to increase understanding of the 2008 “Year of the Frog” campaign – raising awareness of the amphibian crisis, and, most important, the urgent need to generate funds to execute the emergency response captive breeding phase of the program, ultimately helping to ensure amphibians’ long-term survival.

The “Year of the Frog” campaign will feature celebrities including Jean-Michel Cousteau, Sir David Attenborough, Jeff Corwin and even Kermit the frog who are working with thousands of zoos, aquaria and conservation organizations to support Amphibian Ark in rallying the planet to avert this mass extinction.

Sagefrog’s pro bono services are a direct result of its strong connection to the cause and belief in what Amphibian Ark is working to accomplish by providing marketing and public relations services. Mark Schmukler, managing partner at Sagefrog Marketing states, “Partnering with Amphibian Ark was an easy choice for us. Evident by our name, we share a special affinity for frogs, and donating our marketing and PR services is the best way for us to help. The dedication of all involved is truly inspiring and we are glad to be a part of it.”

Sagefrog has also done charitable work with Simple Works, an organization funding high impact and easily monitored projects aimed at children, and ABO Haven, a provider of education, training and job skills designed for people who may be unemployed or underemployed.

Sagefrog’s high-profile clientele includes Defibtech, GlaxoSmithKline, Microsoft, PharmaPros, SAP America, and Johnson & Johnson.

If you would like more information on Amphibian Ark and the 2008 “Year of the Frog” campaign, please contact Chelsea Cercone at info@sagefrog.com or visit Amphibian Ark’s website at http://www.amphibianark.org.

About the amphibian crisis and Amphibian Ark

From one-third to one-half of the planet’s 6,000 amphibian species – frogs and toads, salamanders and newts, and caecilians, which have thrived for 360 million years – are in danger of extinction. To mitigate this crisis, the world’s leading conservationists have joined together to name 2008 “The Year of the Frog” in hopes of raising both awareness and the critical funding needed to address the crisis. Amphibians are often called “the world’s canaries in the coal mine,” and when hundreds of species are in decline it serves as a global warning to other species.

Amphibian Ark, part of the Global Conservation Network, a 501(c)3 organization, develops, promotes, and guides short-term captive management of the most threatened amphibians. Amphibian Ark’s work makes possible the long-term survival of species for which adequate protection in the wild is not currently possible.

About Sagefrog Marketing Group, LLC

Sagefrog Marketing Group, LLC is a full and integrated marketing, interactive and public relations agency located in Doylestown, Pa. The firm specializes in serving health, technology and service companies in the Greater Philadelphia and New Jersey area. Established in 2001, Sagefrog Marketing Group combines a strategic, creative and process driven approach to achieve optimal results. For additional information about Sagefrog, please visit http://www.sagefrog.com

2008 Business-to-Business Marketing Mix Survey

2008-06-09T08:01:00.000-07:00

Justify your marketing spend with 2008 marketing trends!

Sagefrog Marketing Group is conducting a marketing survey, covering issues such as outsourcing marketing services, marketing planning and strategy, marketing budgets and the most effective marketing tactics for business-to-business companies.

If you would like to assist us in gathering information, please take a few minutes and fill out our marketing survey:

http://www.surveymonkey.com/s.aspx?sm=_2bjxKAer0RykygoSmwftvLg_3d_3d

Check back soon for the results of the 2008 business-to-business marketing mix survey!

Marketing Mix Survey

2007-03-08T10:59:00.000-08:00

Ever wonder where companies are spending their marketing budgets and seeing results? Sagefrog Marketing Group surveyed more than 100 marketers to find out. We have had numerous requests to post the results of this survey, so here it is…

http://www.sagefrog.com/registerfordownload.asp

I hope you find this information useful. Please contact me directly if you have any questions.

Mark Schmukler
Managing Partner
Sagefrog Marketing Group, LLC
(215) 230-9024
http://www.sagefrog.com

Philadelphia Marketing Agency