Don't Lose Your Balance in Today's Ever-Changing Marketing World

Marketers know that the terrain of the marketing world is evolving daily. If you want to keep your footing and continue moving forward you must adapt your strategies.

This article on Forbes explains the two best ways to not lose your balance in today's ever-changing marketing world. They are:

1. Adopt a new approach
2. Let data and metrics drive the business

For full-service marketing, public relations and advertising- to keep you on the right path- contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Five Effective & Low-Cost Marketing Ideas

When it comes to marketing (and most things, for that matter), everyone is always looking for ways to get the most out of their time and money. And for most business people, setting aside the time and budget for many marketing tactics can be difficult. So, discovering low-cost, low-commitment tactics with high ROI is a dream come true.

This article by MSN’s “Finance” reveals five low-cost, high leverage marketing ideas that are both strategic and effective. The five ideas include:

1.       Form strategic alliances – build working relationships with businesses that you are in sync with. These relationships should remain mutually beneficial

2.       Offer referral rewards – incentives to customers or clients is a great way to increase the amount of referrals you receive. Remember happy customers or clients will say good things about you

3.       Use social media – this low-cost channel is a great way to engage with your customers or your clients’ customers, share your message, and create calls-to-action

4.       Send media releases – good media coverage can attract new clients and increase your brand awareness and credibility. Just make sure your media releases are newsworthy!

5.       Give your knowledge away – you’re an expert and what you know is valuable. People want to see that – so share your expertise

For more details about each of these marketing ideas, readthe entire article here. 

For full-service marketing, public relations and advertising, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Keeping Up with Today's Changing Digital World

As marketers we all understand the importance of constantly adapting to keep up in today's changing world.

Advertising Age, "The International Newspaper of Marketing" will soon redesign, in an effort to continue the redirect its editorial focus in the digital world. 

NY Times Article

For effective digital marketing plans -- and all other marketing services -- contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

When paid search advertising is done correctly it can optimize both your budget and your exposure to your target audience. And it’s becoming a must-have feature for almost any business these days. Make sure you stay at the top of the search by downloading our new eBook explaining the top 5 Reasons to use Paid Search Advertising. It is time to step outside the "organic results" box and make it a point to reach the search audience more effectively.

http://bit.ly/OMZwoi

For paid search advertising, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Advertising in an Unusual Place

It's a competitive world out there. Every day, marketers and advertisers battle for consumers' attention. That's why it's always important to stay on your toes and come up with creative, innovative and fresh ideas to get your marketing message out there. Check out this cutting-edge idea that 2 brothers have for advertising -- toilet paper. Whether you agree with this tactic or not, you can't deny that everyone uses toilet paper.

For creative -- and conventional -- marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

The Power of a Good Email Subject Line

As marketers, we all know that the power of direct marketing can be great. And email marketing – when done correctly – can be an easy, inexpensive and effective way to reach your target audience with key messages and calls-to-action. But nothing destroys an email marketing campaign like a bad subject line. The subject line is the first thing readers look at – the point in going through emails that makes them want to open or send to trash.  Don’t destroy a well thought out email with a poor subject line, instead follow these 5 tips from an article published by ZoomInsights:

1.       Be specific

2.       Make it urgent, without saying “urgent”

3.       Don’t be a spam look-alike

4.       Use the personal touch

5.       Test what’s best

Read the entire article for more details about each tip. For email marketing services, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Job Opportunities at Sagefrog Marketing Group

Are you ready to be a frog? We currently have three job openings available — Account Director, Account Manager and Search Engine Marketing Specialist. The ideal Sagefrog will possess these attributes:

• Organized, professional, and dependable
• Positive, proactive, and enthusiastic
• Knowledgeable and thoughtful
• Creative yet analytical - a problem solver
• Helpful and client service oriented
• Friendly and likeable
• Passionate about marketing

We only take the best! To learn more or apply, visit our careers page.

Thanks for Recognizing our 2012 B2B Marketing Mix Survey Results!

Each year, we release the results of our B2B Marketing Mix Survey with the goal that companies will find it useful in developing their next year’s marketing plan. And getting our results published is an important part of getting these results recognized. We appreciate all the outlets that found our 2012 B2B Marketing Mix Survey results useful enough that they shared them with their readers, followers and audience. In case you haven’t had a chance to check out our results, you can still download them here: http://bit.ly/LNCkd9

Here are just a few online outlets that shared great stories using this year’s results:

Brafton
·         http://www.brafton.com/news/44-percent-of-companies-to-spend-more-on-web-marketing-in-2013-email-marketing-proving-strong-for-lead-generation
Marketingcharts.com
·         http://www.marketingcharts.com/print/digital-tactics-most-popular-for-b2b-marketing-22774/
TMCnet.com
·         http://www.tmcnet.com/usubmit/2012/07/30/6471532.htm
B2B Magazine
·         http://www.btobonline.com/article/20120726/SOCIAL06/307269994/study-social-networks-popular-with-b-to-b-marketers
Marketing Forecast
·         http://www.marketingforecast.com/archives/19952/
Sacramento-marketing.com
·         http://www.sacramento-marketing.com/uncategorized/44-percent-of-companies-to-spend-more-on-web-marketing-in-2013-email-marketing-proving-strong-for-lead-generation/
Neo-lane.com
·         http://www.neolane.com/usa/resources/industry-news/articles/digital-channels-continue-to-dominate-marketing-budget-spend