Turn Social Media Likes and Follows into Leads and Customers

Establishing your brand’s online presence is imperative, but encouraging people to engage with your brand is also vital. Creating an alluring brand image is the first step for getting noticed, but engaging with your audience through content on social media is essential.

So how do you get people to engage with your brand online? And how do you convert these engagements such as “likes” and “follows” into leads, and ultimately customers?

Use these tips to help transform the likes and follows you receive on social media into leads and customers:

Be Inviting: Your customers need a reason to follow you.  The content you share on social media should be on topics your audience is interested in.  Content that keeps your audience interested is more likely to be shared, which results in higher visibility.  Also, when posting content, make sure to mix it up.  Posting different types of content such as articles, industry news, and photos, will keep your audience entertained. 

Find your Audience: When planning your social media, make sure you understand the different platforms and know which ones your audience is active on.  Facebook, Twitter, and LinkedIn are each unique.  Twitter is great for quick updates and interesting articles.  LinkedIn is primarily used for sharing industry news.  Facebook allows for longer updates so companies can stay connected with their customers. 

Create a Call to Action: When you run promotions on social media, make sure to use a Call-to-Action (CTA). A clear CTA is crucial (“Learn More.”, “Click Here”). Once the visitor clicks on the CTA, make sure they are directed to a clear and easy to understand landing page. Entice visitors to learn more or download information when they register, enabling you to capture qualified leads and nurture them into customers.

Social media is a powerful tool to connect with your current customers and attract new ones. Follow these tips to help create a successful social media strategy.

Interested in learning more? For social media and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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Tips for Using Email Marketing to Generate Leads

The way marketers use email can make or break effectiveness for generating leads. 

Avoid mistakes by utilizing these tips:

Think about frequency. “Overmailing” can come off as too aggressive, but “undermailing” can lead to missed opportunities, so you need to find a balance. Be consistent enough to hold the interest of your audience, but don’t overwhelm them. Make sure your messages are useful for your recipients - if they aren’t, you may experience complaints and unsubscribes.

Consider timing. Know your audience and when they’re most engaged. Then, plan your emails accordingly. Response rates will vary daily and hourly, so be sure to do your research before sending out your message.

Personalize. People like to feel important, and there’s no easier way to make your customers feel valued than by personalizing their email messages. Use the recipients’ names and cater your message to their specific demographic.

Optimize. The amount of mobile email clicks are quickly surpassing desktop clicks, so it’s important that your emails are optimized accordingly. If an email doesn’t display properly on mobile, people most likely won’t click through.

Think about what you’re trying to promote. The product or service you’re offering itself can influence how you market it. Always keep your end goal in mind, and think about when your audience is most likely to take the step and complete it. This will help ensure your email’s message and timing are effective.

For email marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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