B2B Companies Missing the Boat on Social Media

As a B2B company and/or marketer, you don’t want to miss the boat for using social media advantageously to monitor customer feedback and relationships. This article notices that B2B companies are 50 percent less likely to be using social media than B2C companies.

Interested in getting on-board? Here are 4 reasons to help better understand the value of social media:

 

1. Relationships
2. Quality vs. Quantity
3. Simplified Messaging
4. Sustained Efforts

To read the rest of the article, click here

 

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Advertising on Facebook can be a Challenge

Marketers are discovering that advertising successfully on Facebook can be big a challenge. Reaching your target audience, sustaining an ad’s momentum and keeping up with the competition become barriers to a prosperous ad.

To read the complete article, click here

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

How B2B Marketers Can Create An Improved Social Media Plan

Developing a better social media plan this fall is vital for a more effective B2B marketing strategy. This article provides a rundown of considerations B2B marketers should review when building an improved social media plan, for the rest of 2012.

When creating a B2B social media plan, marketers should remember that the quality of content posted is directly linked to the success of a campaign.

To read the rest of the article, click here.

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

5 Tips for Creating a More Unified Marketing Campaign

Interested in creating a more cohesive marketing campaign? If so, developing an integrated email and direct mail B2B contact list is a great way to enhance both your campaign’s effectiveness and consistency.

This article describes 5 tips when generating and managing your B2B mailing list:
1. Use lists with postal & email info.
2. Compile cross-channel lists.
3. Consider email append.
4. Segment as usual.
5. Identify the optimal mix.

For more details, read the entire article here.

For full-service marketing, public relations and advertising contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Don't Lose Your Balance in Today's Ever-Changing Marketing World

Marketers know that the terrain of the marketing world is evolving daily. If you want to keep your footing and continue moving forward you must adapt your strategies.

This article on Forbes explains the two best ways to not lose your balance in today's ever-changing marketing world. They are:

1. Adopt a new approach
2. Let data and metrics drive the business

For full-service marketing, public relations and advertising- to keep you on the right path- contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Five Effective & Low-Cost Marketing Ideas

When it comes to marketing (and most things, for that matter), everyone is always looking for ways to get the most out of their time and money. And for most business people, setting aside the time and budget for many marketing tactics can be difficult. So, discovering low-cost, low-commitment tactics with high ROI is a dream come true.

This article by MSN’s “Finance” reveals five low-cost, high leverage marketing ideas that are both strategic and effective. The five ideas include:

1.       Form strategic alliances – build working relationships with businesses that you are in sync with. These relationships should remain mutually beneficial

2.       Offer referral rewards – incentives to customers or clients is a great way to increase the amount of referrals you receive. Remember happy customers or clients will say good things about you

3.       Use social media – this low-cost channel is a great way to engage with your customers or your clients’ customers, share your message, and create calls-to-action

4.       Send media releases – good media coverage can attract new clients and increase your brand awareness and credibility. Just make sure your media releases are newsworthy!

5.       Give your knowledge away – you’re an expert and what you know is valuable. People want to see that – so share your expertise

For more details about each of these marketing ideas, readthe entire article here. 

For full-service marketing, public relations and advertising, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Keeping Up with Today's Changing Digital World

As marketers we all understand the importance of constantly adapting to keep up in today's changing world.

Advertising Age, "The International Newspaper of Marketing" will soon redesign, in an effort to continue the redirect its editorial focus in the digital world. 

NY Times Article

For effective digital marketing plans -- and all other marketing services -- contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.