Friday, September 14, 2012

Sagefrog Marketing Group Announces New Office

In today’s marketing world growth and expansion are vital to staying fresh, exciting and competitive. And it’s no different at Sagefrog Marketing Group! We’ve recently relocated to a new building in the heart of the Doylestown Historic District! The move coincides with Sagefrog’s tenth anniversary of being an incorporated agency.

Sagefrog’s new, spacious headquarters provide a better fit for the agency’s growing roster of clients and employees to interact with more ease and efficiency.

For more information, view our press release here.

For full service marketing, interactive, public relations and advertising contact Sagefrog Marketing Group at 215-230-9024 or visit www.sagefrog.com.

Wednesday, September 12, 2012

14-Point Marketing Inspection

Are your marketing efforts not generating the positive buzz you expect? You might be overlooking some some important details that would influence your results.

Review this article on Fox Business to discover a 14-point inspection plan, worth brushing up on, when trying to effectively reach your target audience and deliver a successful marketing campaign.

For buzz-worthy full-service marketing, public relations and advertising contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Monday, September 10, 2012

B2B Companies Missing the Boat on Social Media

As a B2B company and/or marketer, you don’t want to miss the boat for using social media advantageously to monitor customer feedback and relationships. This article notices that B2B companies are 50 percent less likely to be using social media than B2C companies.

Interested in getting on-board? Here are 4 reasons to help better understand the value of social media:
 
1. Relationships
2. Quality vs. Quantity
3. Simplified Messaging
4. Sustained Efforts
 
For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Friday, September 7, 2012

Advertising on Facebook can be a Challenge

Marketers are discovering that advertising successfully on Facebook can be big a challenge. Reaching your target audience, sustaining an ad’s momentum and keeping up with the competition become barriers to a prosperous ad.

To read the complete article, click here

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Wednesday, September 5, 2012

How B2B Marketers Can Create An Improved Social Media Plan

Developing a better social media plan this fall is vital for a more effective B2B marketing strategy. This article provides a rundown of considerations B2B marketers should review when building an improved social media plan, for the rest of 2012.

When creating a B2B social media plan, marketers should remember that the quality of content posted is directly linked to the success of a campaign.

To read the rest of the article, click here.

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Tuesday, September 4, 2012

5 Tips for Creating a More Unified Marketing Campaign

Interested in creating a more cohesive marketing campaign? If so, developing an integrated email and direct mail B2B contact list is a great way to enhance both your campaign’s effectiveness and consistency.

This article describes 5 tips when generating and managing your B2B mailing list:
1. Use lists with postal & email info.
2. Compile cross-channel lists.
3. Consider email append.
4. Segment as usual.
5. Identify the optimal mix.

For more details, read the entire article here.

For full-service marketing, public relations and advertising contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Thursday, August 30, 2012

Don't Lose Your Balance in Today's Ever-Changing Marketing World


Marketers know that the terrain of the marketing world is evolving daily. If you want to keep your footing and continue moving forward you must adapt your strategies.

This article on Forbes explains the two best ways to not lose your balance in today's ever-changing marketing world. They are:

1. Adopt a new approach
2. Let data and metrics drive the business

For full-service marketing, public relations and advertising- to keep you on the right path- contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.