You Need a Press Kit!

If you’re like many marketers and advertisers, you may think that sending a press release around a company announcement is good enough when it comes to public relations.
You’re wrong. And you’re probably missing out on free exposure.
A press kit can be a powerful tool when it comes to sending a press release to the media. A press kit may include:

• Company info
• Contact information for the company & PR rep.
• Executive bios & photos
• Business cards
• Brochure or other marketing materials
• A list of executive quotes that correspond with the press release
• Product/work sample, if applicable

A press kit can be sent along with a press release announcing a product or company launch, a merger and/or acquisition, a news conference or significant event, or new hires and promotions.
For press kit creation – and all other public relations and marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

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