Companies Continue to Outsource Marketing to Support In-house Capabilities

Sagefrog Marketing’s Survey Reveals How Marketing Budgets are Spent in 2009

PHILADELPHIA, PA – October 2009 – Sagefrog Marketing Group, a full service marketing, interactive and public relations company, announced the results of their fourth annual Marketing Mix Survey that shows over 50% of companies use both outsourced and in-house marketing.
Conducted during the summer of 2009, the survey drew responses from 250 marketing professionals from health, technology and business-to-business companies and includes four year marketing trends.
Despite the economy, more than half of businesses continue to spend 10% or more of their budget on marketing. The majority of their budget allotment is spent on website development and online marketing.
Download a free copy of the survey now: http://www.sagefrog.com/download_register.asp?downloadtitle=2009+Marketing+Mix+Survey
“The survey results will help marketers select, justify and prioritize their 2010 marketing strategies and tactics,” explains Mark Schmukler, managing partner at Sagefrog Marketing Group.
The survey reveals how marketing budgets are being spent, where sales leads come from and where companies are getting return on investment.
Key results include:
· 78% of companies have a marketing plan, up from 56% in 2008
· In 2009, referrals, events and online marketing rank as the top three sources of sales leads
· The use of social media has grown from 37% in 2008 to 55% in 2009
About Sagefrog Marketing Group
Sagefrog Marketing Group, LLC. is a full service marketing, interactive and public relations company located in Doylestown, Pennsylvania. Sagefrog specializes in health, technology, and business marketing for companies in the greater Philadelphia and New Jersey area. Services provided by Sagefrog include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertisements, tradeshow support, direct marketing and email marketing. For additional information about Sagefrog Marketing Group, please visit http://www.sagefrog.com
Contact:
Ashlee Finan
Sagefrog Marketing Group
215-230-9024
Ashleef@sagefrog.com
196 W. Ashland Street, Suite 406
Doylestown PA, 18901

2009 Sagefrog Marketing Mix Survey Results

- Must-have for smart marketers
- Reference for your 2010 Marketing Plan
- View 4-year marketing mix trends

http://www.sagefrog.com/download_register.asp?downloadtitle=2009+Marketing+Mix+Survey

Sagefrog's 2009 Marketing Mix Survey

Please complete our marketing mix survey. It takes less than 5 minutes and we will send you the summary report. This report will help you analyze and justify your marketing budget and learn what other companies are doing. Thank you!

http://www.zoomerang.com/Survey/?p=WEB229HBL8UAXW

Have Your Evaluated Your Tradeshow Presence Lately?

Tradeshows remain an effective channel for marketing awareness and lead generation.

Recent developments in tradeshow booths include:

· Improved Portability
· Modularity and Scalability
· Lightweight Frames
· Interchangeable Graphics

Sagefrog Marketing Group is now an authorized Expand dealer and offers a variety of tradeshow displays and banner stands.

We can also improve your tradeshow performance with:

· Pre-Show Promotions
· Premium Items
· Program Advertisements
· Marketing Materials
· Tradeshow Graphic Designs


Get Inspired http://www.youtube.com/watch?v=5twZVoyLmtc

Free Sagefrog Consulation http://www.sagefrog.com/registereddownloads/tradeshow.asp

Great Public Relations is More Than Press Releases

Often, when people think of public relations, press releases come to mind. A comprehensive, strategically planned public relations program should consider a range of tactics.

Download our article to learn more:

http://www.sagefrog.com/greatpublicrelations.asp

Social Media for Business (at Drexel, Malvern, PA)

Thursday, May 14, 2009 - 8:30 A.M. to 10:30 A.M.

Drexel University, Lebow College of Business, Two West Liberty Boulevard, Malvern, PA 19355

Wondering how you can use Social Media to accomplish Sales and Marketing objectives?

Please join us for social media expert presentations, discussion, and the launch of the new Sales and Marketing Group of the Eastern Technology Council Social Networking Site. Social media tools, techniques, and case studies will be addressed. Network with technology and life science companies from around the region.

Presenters:

Mark Schmukler, Managing Partner, Sagefrog Marketing Group

Guy Yasika, Senior Account Manager, Alteva

Sreekanth Singaraju , Vice President of Application Services, Alliance Consulting

Agenda:
8:30a.m.-9:00a.m. Registration, Networking/Continental Breakfast

9:00a.m.-10:00a.m. Presentations

10:00a.m.-10:30a.m. Questions and Answers

Register Here
Please contact us at 215-230-9024 or email us at info@sagefrog.com for more information on our marketing, interactive and public relations services.

Social Media Marketing Framework

Are you wondering how to use Social Media to market your business?

A Forrester Study, The Growth Of Social Technology Adoption, reports that three in four US online adults now use social tools to connect with each other, up from 56% in 2007. Social Media is the fastest growing internet technology, but how can you leverage it to meet your business objectives?

Mark Schmukler, a partner at Sagefrog Marketing Group, provides a Social Media Marketing Framework to jump start your social media marketing strategy. He recently presented, in Philadelphia, at an Eastern Technology Council and Women in Networking event - Web 2.0 More Than Just Friends.

Download Mark's Presentation Here

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