When paid search advertising is done correctly it can optimize both your budget and your exposure to your target audience. And it’s becoming a must-have feature for almost any business these days. Make sure you stay at the top of the search by downloading our new eBook explaining the top 5 Reasons to use Paid Search Advertising. It is time to step outside the "organic results" box and make it a point to reach the search audience more effectively.

http://bit.ly/OMZwoi

For paid search advertising, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Advertising in an Unusual Place

It's a competitive world out there. Every day, marketers and advertisers battle for consumers' attention. That's why it's always important to stay on your toes and come up with creative, innovative and fresh ideas to get your marketing message out there. Check out this cutting-edge idea that 2 brothers have for advertising -- toilet paper. Whether you agree with this tactic or not, you can't deny that everyone uses toilet paper.

For creative -- and conventional -- marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

The Power of a Good Email Subject Line

As marketers, we all know that the power of direct marketing can be great. And email marketing – when done correctly – can be an easy, inexpensive and effective way to reach your target audience with key messages and calls-to-action. But nothing destroys an email marketing campaign like a bad subject line. The subject line is the first thing readers look at – the point in going through emails that makes them want to open or send to trash.  Don’t destroy a well thought out email with a poor subject line, instead follow these 5 tips from an article published by ZoomInsights:

1.       Be specific

2.       Make it urgent, without saying “urgent”

3.       Don’t be a spam look-alike

4.       Use the personal touch

5.       Test what’s best

Read the entire article for more details about each tip. For email marketing services, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Job Opportunities at Sagefrog Marketing Group

Are you ready to be a frog? We currently have three job openings available — Account Director, Account Manager and Search Engine Marketing Specialist. The ideal Sagefrog will possess these attributes:

• Organized, professional, and dependable
• Positive, proactive, and enthusiastic
• Knowledgeable and thoughtful
• Creative yet analytical - a problem solver
• Helpful and client service oriented
• Friendly and likeable
• Passionate about marketing

We only take the best! To learn more or apply, visit our careers page.

Thanks for Recognizing our 2012 B2B Marketing Mix Survey Results!

Each year, we release the results of our B2B Marketing Mix Survey with the goal that companies will find it useful in developing their next year’s marketing plan. And getting our results published is an important part of getting these results recognized. We appreciate all the outlets that found our 2012 B2B Marketing Mix Survey results useful enough that they shared them with their readers, followers and audience. In case you haven’t had a chance to check out our results, you can still download them here: http://bit.ly/LNCkd9

Here are just a few online outlets that shared great stories using this year’s results:

Brafton
·         http://www.brafton.com/news/44-percent-of-companies-to-spend-more-on-web-marketing-in-2013-email-marketing-proving-strong-for-lead-generation
Marketingcharts.com
·         http://www.marketingcharts.com/print/digital-tactics-most-popular-for-b2b-marketing-22774/
TMCnet.com
·         http://www.tmcnet.com/usubmit/2012/07/30/6471532.htm
B2B Magazine
·         http://www.btobonline.com/article/20120726/SOCIAL06/307269994/study-social-networks-popular-with-b-to-b-marketers
Marketing Forecast
·         http://www.marketingforecast.com/archives/19952/
Sacramento-marketing.com
·         http://www.sacramento-marketing.com/uncategorized/44-percent-of-companies-to-spend-more-on-web-marketing-in-2013-email-marketing-proving-strong-for-lead-generation/
Neo-lane.com
·         http://www.neolane.com/usa/resources/industry-news/articles/digital-channels-continue-to-dominate-marketing-budget-spend

Successfully Using Pinterest to Help your Brand

If you aren’t using Pinterest yet, you may be living under a rock. This popular bookmarking social media network has exploded in the last couple months, mainly among consumers who “pin” things for the home, recipes, inspiring photographs and wedding ideas. But, as with most social media networks, there is a way to make it work for you brand. It’s a great way not only to connect with your customers, but to also share industry news, charts &  infographics, and drive traffic to your website. So, how do you take Pinterest beyond pinning everything you find “interesting” on the internet? Follow these 10 tips, published by Ragan.com, and make Pinterest succeed for your brand.

And here’s an added tip to make Pinterest succeed for you AND your brand – follow Sagefrog at http://pinterest.com/sagefrog/! 

Need help with Social Media Marketing? Contact Sagefrog Marketing Group for fully-integrated marketing services. Visit www.sagefrog.com or call 215-230-9024.

We've Released our 2012 B2B Marketing Mix Survey Results

Guess what time of year it is again! That’s right – we’ve released our 2012 B2B Marketing Mix Survey Results. We’ve conducted this annual survey for the past seven years. And each year the number of participants continues to grow – this year 160 marketing and management professional participated. 

Our survey results remain a must-have for marketers, are a great reference for your 2013 Marketing Plan and now feature Social Media Marketing results – an always evolving area of marketing.

Need help with your 2012 Marketing Plan? Contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.