5 Ways to Optimize Your Content Marketing

Is your content marketing strategy falling short, or not living up to your expectations? It may be time to optimize. Creating valuable content is a good start, but there are other aspects to consider. Planning the ins and outs of both your current and future content marketing strategy is the only way to ensure success.

Sound overwhelming? Don’t panic – here are a few simple tips to consider.

Switch it up. Don’t get stuck in a rut –producing diverse content is the easiest way to keep your audience active and engaged. Exploring new ways to format and present your content also keeps you current and interesting in the eyes of your audience. Step outside of your comfort zone – don’t be afraid to try something new.

Produce quality over quantity. Mass producing content may seem like a great way to generate clicks, but in the end, people will see right through you. Practicing thought leadership and strategic planning makes your content more credible.

Put yourself in their shoes. Take a walk in the shoes of your target audience and use social listening techniques to keep current about what they are saying. The best way to understand what they’re looking for is to view your content through their eyes and have a clear understanding of their thoughts and opinions.

Take it up a notch. In the world of content marketing, you’re always competing with someone. In order to stand out, you need to make an impression on your audience – and sometimes this includes paying for a service such as paid search or advertising. Consider multiple options for promoting your content – the possibilities are endless!

Think about user experience. The format in which you present your content is just as important as the content itself. The experience users have while viewing your content is crucial – if they aren’t impressed, they may not return. Design accordingly.

For content marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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Tips for Content Development

The hardest part about social media and blogging for most people is generating the content. It can be hard to find and tends to get redundant if you’re not constantly looking for new and clever ideas.

And viewers don’t want to visit your blog and continue to see the same types of posts. Ragan.com recently posted an article filled with some easy tips to keep your content newsworthy and exciting.

Tips from the article include

• Subscribe to SmartBrief newsletters, a company that pushes out a lot of content around one topic on a daily basis

• ·         Subscribe to Google Alerts to get emails when your selected topics are mentioned

• ·         Read comments on your blog and on other blogs – listening to feedback from people who are actively responding to blog posts may help you generate new ideas

• ·         Follow current events and comment on recent newsworthy event. Just reading the daily news may help generate content ideas

For more information, view the entire article.

For social media marketing, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Content Marketing is a Priority for B2B Marketers

Content Marketing. Are you sick of that buzz phrase yet? Well don’t be because it’s here to stay – for now. In fact, according to this article, content marketing is a priority for marketers as we end this year and enter the next. This article says that 9 out of 10 marketers are actively using it, with B2B content marketers using an average of 12 tactics – an increase from 8 in the past couple of years.

And if you’re nervous about trying content marketing, you’re not alone. According to this report, producing enough content is the biggest challenge marketers (64%) are facing as far as content marketing. View more infographics and the link to full report here.

Jump on board with content marketing by contacting Sagefrog Marketing Group! Visit www.sagefrog.com or call 215-230-9024.

Discovering Email Marketing Success

If you’re an expert in something, you should share it. So today, we’ve discovered a gem of an article by Econsultancy that reveals the three secrets of experienced email marketers. It’s no secret that email marketing can be an effective channel to reach consumers and business professionals, but here are the three tips that email marketing experts.
Here are three important things, according to this article, to remember when you’re conducting an email marketing campaign:

• Send more than one email. It’s a common misbelief that we all fall victim to – you send one email and think that the phone will ring 5 minutes later with leads. It’s not the case – the best way to reach your target is to send a few emails. Start with an HTML, follow up with a personalized email & send a reminder.
• Don’t try to be too clever with your subject line. According to the article, the strategy for email subject lines changes daily. But, most experienced email marketers stick with keeping their subject line simple and explain to the receiver the benefit of opening the email.
• Don’t give “above the fold” so much credit. This article says that placing your call to action lower within the email may actually entice viewers who are interested to click-through. By the time they’ve reached the call to action, they have the information the email was sharing and haven’t dropped off, and should be considered a more quality lead.

Read the full article here. For email marketing campaigns, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Email Marketing Still an Effective Channel

With social media and online marketing becoming increasingly popular, marketers may start to feel like email marketing has been forgotten. However, according to this infographic, email marketing remains an active – and often successful – channel.

The infographic shows that 83% of consumers who receive email marketing spend more money when shopping. And the average ROI for email marketing is $44.25 for every dollar spent. Some other noteworthy statistics to check out – especially for b2b marketers – is how chief marketing officers rated the effectiveness of email marketing: 76% effective at nurturing new prospects, 69% effective at driving lead generation, and 75% effective at increasing customer retention.

For more insightful statistics about email marketing, check out the full article.

For effective email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

We've Released our 2012 B2B Marketing Mix Survey Results

Guess what time of year it is again! That’s right – we’ve released our 2012 B2B Marketing Mix Survey Results. We’ve conducted this annual survey for the past seven years. And each year the number of participants continues to grow – this year 160 marketing and management professional participated. 

Our survey results remain a must-have for marketers, are a great reference for your 2013 Marketing Plan and now feature Social Media Marketing results – an always evolving area of marketing.

Need help with your 2012 Marketing Plan? Contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

We've Won an Award

Sagefrog is proud to announce that we’ve added another award to our collection! This time it’s for the website development and design of Hussian School of Art's website (view award details and criteria here). This WordPress website for our Philadelphia-based client features rotating image and message panels on the homepage, social media links, custom photography, an impressive galley of student artwork, prominent feature areas on the homepage, a blog, news and events section, and easy navigation. Make sure to check out the Hussian website by visiting www.hussianart.edu.

 

Want to make your website an award-winner? Contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.