New Year's Resolution: Create a Marketing Plan

We’re about 3 weeks away from entering 2013. And as you sit down to reflect on the year and make your resolutions for the next, it’s important to remember that not all of your planning has to be in your personal life. A new year is a great time to consider the marketing successes and non-successes of the past year and make changes to your marketing plan. Establishing goals to stay ahead of the trends in business will help you enter the New Year with an organized and strategic marketing plan.

TextMarks blog offers a few suggestions for New Year’s resolutions that you may want to consider for your business. Here are four from the article that focus on mobile marketing:

• ·         Send fewer emails – instead of blasting your customers or clients with email promotion after email promotion, consider sending fewer emails and focusing more on mobile campaigns, including text messages with the same codes, offers and deals

• ·         Embrace social networks – you’re probably already using popular social media sites. Engage with your customers or clients through your smartphone using social media – answer tweets and blog comments instantly

• ·         Think “here and now” – Planning ahead can help you stay organized, but in today’s society, people move fast and expect instant gratification. Social media and smart phones have made last minute planning interesting and possible. Take some risks and work short-term (e.g. 24-hour notice for an event)

• ·         Embrace your neighborhood – it’s easy to get caught up in the internet’s accessibility to people all over the world. But you can’t forget about the local people – the customers, friends, clients, referrals who helped build your success. Promote your community and recreate buzz on a local level

For more information about each of these suggested 2013 business resolutions, read the entire article.

Still not sure about your business resolutions for the New Year? We’ll give you an easy one – create a 2013 Marketing Plan. Contact Sagefrog Marketing Group for a marketing consultation. Visit www.sagefrog.com or call 215-230-9024.

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Email Marketing Mistakes to Avoid

Email marketing is often an effective and successful marketing channel. Whether you’re reaching consumers, or going directly to businesses, most people are communicating primarily via email and there are ways to target your lists and get your messages to the right inboxes.
You may have your message right, an engaging subject line, a quality list and know the best practices when it comes to time of day to send. But somehow, you aren’t getting the responses or conversions you want. Frustrating, right?
According to this article by Inc. that cites Return Path, there are three things that marketers should do that many don’t, including:

• Pay attention to and track email complaints
• Discover the underlying causes for email not going through
• Confirm continued interest on the part of people receiving marketing email

View the entire article for more information.
For email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

The Progression of Familiar Brands' Logos

Companies that are well branded have very recognizable logos and identities. Think about some of the most successful companies – Apple, Coke, Nike, etc. Just by reading those names the logo almost immediately comes to mind. Curious about the progression over the years of some of your favorite logos? This artist took some of the most familiar brands and shows the progression of the logos from creation to the future. View the evolution of these logos here  – some future logo predictions may make you laugh, while others remain recognizable.

For branding, logo design, and identity, -- and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.