Email Marketing Mistakes to Avoid

Email marketing is often an effective and successful marketing channel. Whether you’re reaching consumers, or going directly to businesses, most people are communicating primarily via email and there are ways to target your lists and get your messages to the right inboxes.
You may have your message right, an engaging subject line, a quality list and know the best practices when it comes to time of day to send. But somehow, you aren’t getting the responses or conversions you want. Frustrating, right?
According to this article by Inc. that cites Return Path, there are three things that marketers should do that many don’t, including:

• Pay attention to and track email complaints
• Discover the underlying causes for email not going through
• Confirm continued interest on the part of people receiving marketing email

View the entire article for more information.
For email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.