Monday, December 10, 2012
Friday, December 7, 2012
Thursday, December 6, 2012
Wednesday, December 5, 2012
Tuesday, December 4, 2012
Email Marketing Mistakes to Avoid
Email marketing is often an effective and successful marketing
channel. Whether you’re reaching consumers, or going directly to
businesses, most people are communicating primarily via email and there
are ways to target your lists and get your messages to the right
inboxes.
You may have your message right, an engaging subject line, a quality list and know the best practices when it comes to time of day to send. But somehow, you aren’t getting the responses or conversions you want. Frustrating, right?
According to this article by Inc. that cites Return Path, there are three things that marketers should do that many don’t, including:
For email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.
You may have your message right, an engaging subject line, a quality list and know the best practices when it comes to time of day to send. But somehow, you aren’t getting the responses or conversions you want. Frustrating, right?
According to this article by Inc. that cites Return Path, there are three things that marketers should do that many don’t, including:
- Pay attention to and track email complaints
- Discover the underlying causes for email not going through
- Confirm continued interest on the part of people receiving marketing email
For email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.
Monday, December 3, 2012
The Progression of Familiar Brands' Logos
Companies that are well branded have very recognizable logos
and identities. Think about some of the most successful companies – Apple,
Coke, Nike, etc. Just by reading those names the logo almost immediately
comes to mind. Curious about the progression over the
years of some of your favorite logos?
This artist took some of the most familiar brands and shows the progression of
the logos from creation to the future. View the evolution of these logos here
– some future logo predictions may make you laugh, while others remain
recognizable.
For branding, logo design, and identity, -- and all other
marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.
Friday, November 30, 2012
Why You Need Marketing
It’s natural in this economy to push outside costs to the back burner. And often times, businesses tend to feel they can cut their spend costs such as marketing or advertising in an effort to “protect” the business. But as we all know too well, you must spend money to make money. To sell your product or service to your customers they need to know about it, trust it and value the relationship – all which are built in a successful marketing campaign.
Read this story about a man and his hot dog stand for a good lesson in why you need marketing. For marketing services and planning, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.
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