Companies Continue to Outsource Marketing to Support In-house Capabilities

Sagefrog Marketing’s Survey Reveals How Marketing Budgets are Spent in 2009

PHILADELPHIA, PA – October 2009 – Sagefrog Marketing Group, a full service marketing, interactive and public relations company, announced the results of their fourth annual Marketing Mix Survey that shows over 50% of companies use both outsourced and in-house marketing.
Conducted during the summer of 2009, the survey drew responses from 250 marketing professionals from health, technology and business-to-business companies and includes four year marketing trends.
Despite the economy, more than half of businesses continue to spend 10% or more of their budget on marketing. The majority of their budget allotment is spent on website development and online marketing.
Download a free copy of the survey now: http://www.sagefrog.com/download_register.asp?downloadtitle=2009+Marketing+Mix+Survey
“The survey results will help marketers select, justify and prioritize their 2010 marketing strategies and tactics,” explains Mark Schmukler, managing partner at Sagefrog Marketing Group.
The survey reveals how marketing budgets are being spent, where sales leads come from and where companies are getting return on investment.
Key results include:
· 78% of companies have a marketing plan, up from 56% in 2008
· In 2009, referrals, events and online marketing rank as the top three sources of sales leads
· The use of social media has grown from 37% in 2008 to 55% in 2009
About Sagefrog Marketing Group
Sagefrog Marketing Group, LLC. is a full service marketing, interactive and public relations company located in Doylestown, Pennsylvania. Sagefrog specializes in health, technology, and business marketing for companies in the greater Philadelphia and New Jersey area. Services provided by Sagefrog include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertisements, tradeshow support, direct marketing and email marketing. For additional information about Sagefrog Marketing Group, please visit http://www.sagefrog.com
Contact:
Ashlee Finan
Sagefrog Marketing Group
215-230-9024
Ashleef@sagefrog.com
196 W. Ashland Street, Suite 406
Doylestown PA, 18901

2009 Sagefrog Marketing Mix Survey Results

- Must-have for smart marketers
- Reference for your 2010 Marketing Plan
- View 4-year marketing mix trends

http://www.sagefrog.com/download_register.asp?downloadtitle=2009+Marketing+Mix+Survey

Sagefrog's 2009 Marketing Mix Survey

Please complete our marketing mix survey. It takes less than 5 minutes and we will send you the summary report. This report will help you analyze and justify your marketing budget and learn what other companies are doing. Thank you!

http://www.zoomerang.com/Survey/?p=WEB229HBL8UAXW

Have Your Evaluated Your Tradeshow Presence Lately?

Tradeshows remain an effective channel for marketing awareness and lead generation.

Recent developments in tradeshow booths include:

· Improved Portability
· Modularity and Scalability
· Lightweight Frames
· Interchangeable Graphics

Sagefrog Marketing Group is now an authorized Expand dealer and offers a variety of tradeshow displays and banner stands.

We can also improve your tradeshow performance with:

· Pre-Show Promotions
· Premium Items
· Program Advertisements
· Marketing Materials
· Tradeshow Graphic Designs


Get Inspired http://www.youtube.com/watch?v=5twZVoyLmtc

Free Sagefrog Consulation http://www.sagefrog.com/registereddownloads/tradeshow.asp

Great Public Relations is More Than Press Releases

Often, when people think of public relations, press releases come to mind. A comprehensive, strategically planned public relations program should consider a range of tactics.

Download our article to learn more:

http://www.sagefrog.com/greatpublicrelations.asp

Social Media for Business (at Drexel, Malvern, PA)

Thursday, May 14, 2009 - 8:30 A.M. to 10:30 A.M.

Drexel University, Lebow College of Business, Two West Liberty Boulevard, Malvern, PA 19355

Wondering how you can use Social Media to accomplish Sales and Marketing objectives?

Please join us for social media expert presentations, discussion, and the launch of the new Sales and Marketing Group of the Eastern Technology Council Social Networking Site. Social media tools, techniques, and case studies will be addressed. Network with technology and life science companies from around the region.

Presenters:

Mark Schmukler, Managing Partner, Sagefrog Marketing Group

Guy Yasika, Senior Account Manager, Alteva

Sreekanth Singaraju , Vice President of Application Services, Alliance Consulting

Agenda:
8:30a.m.-9:00a.m. Registration, Networking/Continental Breakfast

9:00a.m.-10:00a.m. Presentations

10:00a.m.-10:30a.m. Questions and Answers

Register Here
Please contact us at 215-230-9024 or email us at info@sagefrog.com for more information on our marketing, interactive and public relations services.

Social Media Marketing Framework

Are you wondering how to use Social Media to market your business?

A Forrester Study, The Growth Of Social Technology Adoption, reports that three in four US online adults now use social tools to connect with each other, up from 56% in 2007. Social Media is the fastest growing internet technology, but how can you leverage it to meet your business objectives?

Mark Schmukler, a partner at Sagefrog Marketing Group, provides a Social Media Marketing Framework to jump start your social media marketing strategy. He recently presented, in Philadelphia, at an Eastern Technology Council and Women in Networking event - Web 2.0 More Than Just Friends.

Download Mark's Presentation Here

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Sagefrog Marketing Group Co-founder is featured Panelist at Web 2.0 / Social Media Event

Sagefrog Marketing Group Co-founder is featured Panelist at Web 2.0 / Social Media Event

Eastern Technology Council's Women's Leadership Group, in conjunction with WIN, invites you to attend

Web 2.0 More Than Just Friends - Philadelphia, PA - March 19, 2008

7:30am -10:00am Ballard Spahr Andrews & Ingersoll, LLP 1735 Market Street, 51st Floor Philadelphia, PA 19103

(7:30am - 8:00am Registration, Networking/Continental Breakfast; 8:00am -10:00am Presentation, Q&A and Networking)

Please join the Women's Leadership Group for a panel discussion on the impact that social networking tools have on your business.

Moderated by Jeff James, Chief Executive Officer and Founder of Mythology LLC

Panelists:

Mark Schmukler, Co-founder and Managing Partner, Sagefrog Marketing LLC Judy Boreham, Managing Director, Diversified Search Ray & Berndtson Katharine Crawford, Esquire, Ballard Spahr Andrews & Ingersoll, LLP Rob Hustick, Chief Executive Officer and President, Live Elements

Sponsored by: Ballard Spahr Andrews & Ingersoll, LLP and Sagefrog Marketing Group, LLC

Web 2.0 covers an array of social networking and user generated content tools including blogs, wikis, and online communities. While a great deal of time and energy is focused on the marketing elements particularly for consumer brands, businesses can use these tools to increase effectiveness in several areas of their business.

Additionally, with newfound freedom comes responsibility. It is important to understand the legal aspects related to the use and proliferation of social networking tools in a professional environment.

Registration fee for this event is $25.00 for members and $40.00 for non-members. To register for this event please use the following link:

Register Here

Please contact us for more information 215-230-9024 and visit us at www.sagefrog.com

5 Reasons to Use Paid Search Engine Marketing

©2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED

By Ashlee Finan, Sagefrog Marketing Group, LLC

For more information, please contact us:

(215) 230.9024 » info@sagefrog.com » www.sagefrog.com

 

92% of people begin their search for new products and services on search engines such as Google, MSN andYahoo!¹. Surprisingly, many businesses fail to take advantage of paid search engine marketing as an easy and effective way to reach those users. According to a Microsoft adCenter survey, released in December of 2008, 59%of small businesses do not currently use paid search engine marketing; 90%of those companies have never attempted to use it.

 

Although businesses are hesitant to implement search engine marketing programs, 72% of companies reported an increase in sales inquiries from pay per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey rated search engine marketing in the top eight ROI programs.

 

Here are 5 reasons to use paid search engine marketing:

 

User Driven – Internet users are proactively seeking products and services on the web – do they find your company? Search engine marketing is an easy and effective way to reach your customers at the time they are searching for your offerings.

 

Measurable – Paid search engine marketing enables you to directly correlate your cost per click to sales leads. Every click provides valuable answers to your performance questions. What keywords lead users to your website? What ads interest potential customers? How many visitors from those clicks become sales leads? Based in the results of your search engine marketing program, keywords and ad messaging can constantly be adjusted to maximize your ROI.

 

Cost Effective – You establish your pay per click budget and only pay for clicks made to your ads. For most programs there is no minimum budget and you can modify it at any time. In addition to managing your overall budget, individual keyword bids are set to ensure your ads will show for your most relevant keywords.

 

Messaging – Due to the measurable results of search engine marketing, keywords and ad messages can constantly be tested and improved. The most successful words and messages can be included in your other marketing tools and programs such as marketing materials, your website and direct marketing.

 

Results – 68% of small businesses consider their paid search marketing programs successful. In the competitive realm of search engine optimization and search engine marketing, pay per click advertising is a powerful way to get in front of customers seeking your products and services.

 

The search engine marketing professionals at Sagefrog Marketing Group, LLC can integrate a pay per click advertising campaign into your business’s marketing mix. Sagefrog is a full service marketing, interactive, and public relations marketing company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, web marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.

 

For more information, please contact Sagefrog Marketing Group at

(215) 230-9024 or info@sagefrog.com

 

Sign up with Sagefrog today and receive a $100 Google Credit to jump start your SEM campaign

 

REFERENCES:

1. SEO vs PPC. 16 April 2008. Bureau 24.

2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in

Search Marketing. 16 Dec. 2008.Microsoft.

5 Things that Make a Great Logo

What makes a great logo?

One of your most important marketing tools is your logo. It is the graphic face for your business. It tells your audience who you are and what you are.

Does your logo meet the criteria for an effective logo?

Find out