Marketing as a Science

In this digital age, many marketing campaigns are comprised of several online tactics – search engine optimization, targeting advertising, pay-per-click advertising, social media, etc. So, it is not unreasonable to say that marketing has become very scientific. 

Here are four principles to marketing as a science:

-Data-Driven Decisions Making

-Empirical Pattern Recognition & Model Building

-Controlled Experimentation – Hypothesize, Test, Refine

-Cross-Pollination of Ideas from Other Scientific Disciplines 

What do you think – is marketing more of an art or a science?

For full-service marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024. 

Reference: http://selnd.com/103YgSz

4 Questions to Consider Before Sending a Press Release

A good press release can be like free advertising for your company if it gets published. But for every newsworthy press release a reporter reads, they see about a hundred bad press releases. So before you send that press release to your contact list, here are four important questions to ask:

-Will anyone care about this?

-Does my press release cover new ground?

-Have I already issued a press release about this?

-When is the event occurring?

For public relations, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Reference: http://bit.ly/148XQD1  

Tips for Reaching Your Mobile Audience

More and more, marketers and advertisers are seeing their target audience interact with their brand through mobile engagement. It’s not surprising since most people use their smartphone, tablet or other mobile device to access on-the-go information.

Since we know that our targets our using their mobile devices to access our content, it’s important to keep it optimized for mobile. Here are a few tips to do so:

-Be more thoughtful with your posts
-Add value to the mobile experience – don’t make them navigate too much
-Design for mobile first
-Test different mobile platforms and know the differences
-Analyze traffic

To effectively integrate a mobile strategy with your overall marketing campaign, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Reference: http://bit.ly/ZqTB02

Discovering Email Marketing Success

If you’re an expert in something, you should share it. So today, we’ve discovered a gem of an article by Econsultancy that reveals the three secrets of experienced email marketers. It’s no secret that email marketing can be an effective channel to reach consumers and business professionals, but here are the three tips that email marketing experts.
Here are three important things, according to this article, to remember when you’re conducting an email marketing campaign:

• Send more than one email. It’s a common misbelief that we all fall victim to – you send one email and think that the phone will ring 5 minutes later with leads. It’s not the case – the best way to reach your target is to send a few emails. Start with an HTML, follow up with a personalized email & send a reminder.
• Don’t try to be too clever with your subject line. According to the article, the strategy for email subject lines changes daily. But, most experienced email marketers stick with keeping their subject line simple and explain to the receiver the benefit of opening the email.
• Don’t give “above the fold” so much credit. This article says that placing your call to action lower within the email may actually entice viewers who are interested to click-through. By the time they’ve reached the call to action, they have the information the email was sharing and haven’t dropped off, and should be considered a more quality lead.

Read the full article here. For email marketing campaigns, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

5 Reasons to Use Paid Search Engine Marketing

©2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED

By Ashlee Finan, Sagefrog Marketing Group, LLC

For more information, please contact us:

(215) 230.9024 » info@sagefrog.com » www.sagefrog.com

 

92% of people begin their search for new products and services on search engines such as Google, MSN andYahoo!¹. Surprisingly, many businesses fail to take advantage of paid search engine marketing as an easy and effective way to reach those users. According to a Microsoft adCenter survey, released in December of 2008, 59%of small businesses do not currently use paid search engine marketing; 90%of those companies have never attempted to use it.

 

Although businesses are hesitant to implement search engine marketing programs, 72% of companies reported an increase in sales inquiries from pay per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey rated search engine marketing in the top eight ROI programs.

 

Here are 5 reasons to use paid search engine marketing:

 

User Driven – Internet users are proactively seeking products and services on the web – do they find your company? Search engine marketing is an easy and effective way to reach your customers at the time they are searching for your offerings.

 

Measurable – Paid search engine marketing enables you to directly correlate your cost per click to sales leads. Every click provides valuable answers to your performance questions. What keywords lead users to your website? What ads interest potential customers? How many visitors from those clicks become sales leads? Based in the results of your search engine marketing program, keywords and ad messaging can constantly be adjusted to maximize your ROI.

 

Cost Effective – You establish your pay per click budget and only pay for clicks made to your ads. For most programs there is no minimum budget and you can modify it at any time. In addition to managing your overall budget, individual keyword bids are set to ensure your ads will show for your most relevant keywords.

 

Messaging – Due to the measurable results of search engine marketing, keywords and ad messages can constantly be tested and improved. The most successful words and messages can be included in your other marketing tools and programs such as marketing materials, your website and direct marketing.

 

Results – 68% of small businesses consider their paid search marketing programs successful. In the competitive realm of search engine optimization and search engine marketing, pay per click advertising is a powerful way to get in front of customers seeking your products and services.

 

The search engine marketing professionals at Sagefrog Marketing Group, LLC can integrate a pay per click advertising campaign into your business’s marketing mix. Sagefrog is a full service marketing, interactive, and public relations marketing company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, web marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.

 

For more information, please contact Sagefrog Marketing Group at

(215) 230-9024 or info@sagefrog.com

 

Sign up with Sagefrog today and receive a $100 Google Credit to jump start your SEM campaign

 

REFERENCES:

1. SEO vs PPC. 16 April 2008. Bureau 24.

2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in

Search Marketing. 16 Dec. 2008.Microsoft.