Marketing is all about trying new tactics and approaches to meet your
objectives, testing and analyzing those tactics, and then changing your
behaviors based on the performance. And our expertise, data and network
of knowledgeable peers help us make decisions about what tactics we
should be experimenting and what we should be not investing too much
money in to.
As you embrace technology and the evolving world of online marketing,
there a few conventional marketing ways that you should not forget, according to this article.
1. Direct Mail Marketing – According to the article, 21.9 million
UK adults (48% of their population) have taken action after receiving a
direct mail piece in 2011.
2. Print Marketing – Get over the rumors that “print is dead.”
Think about – people still need business cards and stationery,
brochures, and other advertising materials.
3. TV and Radio Marketing – People are still watching TV and
listening to the radio. These devices won’t be obsolete any time soon,
so why forget about advertising through these channels?
Read the full article and find links to useful infographics here.
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