4 Mistakes to Avoid Before Implementing a PPC Campaign

To enhance integrated marketing campaigns, marketers often turn to pay-per-click advertising. When done correctly, it’s a great way to reach specific customers and prospects within your target demographics and drive them to the correct landing page of what they are searching. Ongoing monitoring and measurement also makes tools like Google AdWords more effective as you analyze and make changes.
However, before beginning and PPC campaign, here are four errors to avoid:

• Not doing your homework when it comes to keywords
• Assuming all ad systems are the same
• Failing to test your landing page
• Thinking your campaign is perfect

For effective integration of a pay-per-click campaign, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.