Marketing as a Science

In this digital age, many marketing campaigns are comprised of several online tactics – search engine optimization, targeting advertising, pay-per-click advertising, social media, etc. So, it is not unreasonable to say that marketing has become very scientific. 

Here are four principles to marketing as a science:

-Data-Driven Decisions Making

-Empirical Pattern Recognition & Model Building

-Controlled Experimentation – Hypothesize, Test, Refine

-Cross-Pollination of Ideas from Other Scientific Disciplines 

What do you think – is marketing more of an art or a science?

For full-service marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024. 

Reference: http://selnd.com/103YgSz