“The
customer is always right.”
This cliché has been preached to business owners for years,
but is it true? Sure, building meaningful relationships with your customers is
important, but how can you build these relationships to benefit both parties? Take
a step back and put yourself in their shoes, and then adjust accordingly.
Differentiate and
specialize. What makes your business better than your competitors? If
you’re able to offer a unique product or service, you are given more power
within your field. Customers will also have more of an incentive to go to you
for what they need, simply because not many other people are providing it. This
makes the customer feel as if you’re more attentive to their specific needs,
which is a huge plus.
Give the people what
they want. Customers want to see results. If you make a promise, they
expect just that. Your customers have a certain expectation of your product or
service, so you want to make sure you live up to that expectation and if
possible, surpass it.
Be accountable. No
matter how hard you try, you’ll never be able to please everyone. If something
doesn’t go as anticipated, you need to be held accountable for your actions.
You want your customers to have a positive impression of your business, even if
they’re thrown a curveball. Blaming the customer will only strain your relationship.
Value their input. The
only way to get inside your customers’ heads is to ask. Have them fill out
surveys rating their experience with your business, or ask them for
testimonials. The only way to improve your relationship is to know what needs
to be changed or improved upon.
Price needs to equal
value. What you charge for your products or services needs to be equivalent
to the value that your customers will associate it with. Keep your pricing
consistent with the perceived value of your product or service to avoid
over/under charging your customers.
To improve the
relationships with your customers and for other integrated marketing services,
please contact Sagefrog Marketing Group at 215.230.9024 or
visit www.sagefrog.com.
No comments:
Post a Comment