Twitter can be extremely effective tool for promoting your
brand and generating leads. How can you maximize your content exposure and
increase your following? There isn’t one simple answer, but there are several
changes you can implement to help you reach your goals.
First and foremost, make sure you’re setting realistic
expectations. Aiming for 50,000 new followers in 3 months may be a bit of a
stretch, so be reasonable and start small. Think about who you want to reach
and how you plan on doing so. Segmenting your market is the best way to reach people
who will follow you long-term, not just for a few days.
Secondly, you need to engage with followers, hashtags, and
trending topics. You can’t expect to increase your following without tweeting,
or interacting with anyone. Posting regularly and responding to retweets and
mentions are the easiest ways to stay active on Twitter, and the more active
you are, the better!
Managing your followers and the accounts you follow is also
a must. Using follower trackers such as Crowdfire
or Followerwonk enable you to easily
view new followers and followers you’ve lost. This technique helps you build a
follower / following base that is long-term; you’re able to “weed out” spam
accounts while focusing on users within your target market.
Scheduling tweets is a great way to remain consistent. Using
auto-scheduling tools such as Hootsuite
allows you to schedule posts for specific dates and times, which takes the
pressure off of remembering to post regularly. Utilizing these tools keeps your
account active even if you’re unable to live tweet.
If you choose to pay for Twitter’s “Promote” option, you can increase your
account exposure to reach more potential followers. Tell users exactly why they
should follow you, and what you have to offer.
Lastly, be sure you’re using tracking and analytics tools to
measure your successes and failures. You don’t want your hard work to go to
waste, so measure what worked, what didn’t, and adjust your strategies
accordingly to optimize performance.
For social media
and other integrated marketing services, please contact Sagefrog Marketing
Group at 215.230.9024 or visit www.sagefrog.com.
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