5 Social Media Mistakes You're Making Right Now

With consumers monitoring your every move, it’s imperative to micromanage all of your social media platforms. One social media mishap has the potential to severely damage your brand, which means perfecting your social media marketing strategy is a must. Here are 5 social media mistakes you’re unknowingly making right now, and what you can do to avoid them.

Sharing the wrong content.

You want to make sure that everything you post or share is relevant to your brand, and more importantly, to your audience. Be sure to read articles thoroughly before passing them along – you don’t want to share anything of poor quality, or anything that could be offensive or controversial. Additionally, make sure everything you post is appropriate for each individual channel; if people follow you on multiple networks, they don’t want to see the same thing over and over again.

Failing to regularly update your accounts.

Creating social media platforms is the first step; however, if you’re neglecting to update them, they serve no purpose. Be sure to remain consistent with your updates, and don’t over post. Stay up-to-date with news and trending topics to ensure you’re staying relevant within your industry.

Ignoring your audience.

Generic, automated updates come off as boring and uninteresting. Be charming, relatable, and more importantly, yourself. The way you are perceived on social media is HUGE. Interact with your audience regularly, and start conversations with them. Be sure to respond to your audience members in a timely manner – especially if it involves a complaint, or something that could negatively impact your brand.

Overselling.

Your brand is more than just YOU. Over promoting yourself gets old, and makes you seem egocentric. Share content produced by other people in addition to your own. When posting original content, avoid making it all about selling yourself. If you’re going to talk about your brand, don’t just say what you can do – prove it with results and testimonials.

Not implementing goals or measuring success.

Before implementing a social media marketing strategy, be sure to establish specific goals that you want to accomplish. These goals should be measurable – you want to make sure you can analyze how successful your efforts were in the end. This way, you can re-strategize and plan for ways to optimize in the future.

For social media marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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Drive Consumers To Your Brand

Consumers like excitement, and as marketers, it’s our job to stimulate that excitement within every aspect of our brand. We’re constantly implementing new techniques to improve our social media, advertisements, and overall messaging to get people talking.

Here’s the thing we often forget – consumers don’t always know what they want – in fact, many people rely on what someone or something tells them first before forming their own opinion.

In a marketer’s ideal world, new customers would come to us because they’re actively seeking our product or service. Obviously, this is not always the case. Customers tend to seek out brands based on second-hand information; they “heard” it was popular, expensive, high-quality, etc.

So how can you make sure your brand is intriguing the type of customers you’re looking for? Simple: understand the customer decision making process:

1. Customers aren’t experts. You know your brand inside and out, but not all of your customers do. So how do they formulate educated opinions? If your brand gets people talking and has a lot of positive feedback, new customers are more likely to explore what you have to offer. Maintaining a positive, memorable public perception of your brand could be the difference between making it big and falling short.
2. Money talks. Brands are associated with value. For example, in the customer’s mind, high quality = high price and low quality = low price, even though this isn’t necessarily true. It’s important to price your brand accordingly – you don’t want customers to under/overvalue what you have to offer, and you don’t want to target the wrong market.
3. Words, Words, Words. They go a long way, and more importantly they stick. Potential customers will associate your brand with words you use in your slogans and advertisements, so choose wisely! You want people to remember positive words and phrases, not negative ones.

Creating and maintaining a successful brand is a lot of work, but by understanding what goes into your customers’ decisions, you’re able to better tailor your image.

For branding and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

*Source: BrandingStrategyInsider.com