Modernize Your Company’s PR Strategy

Media itself has changed drastically in the past few years, so it comes as no surprise that the way we consume it has changed as well.  In the past, media was predictive; people read newspapers, listened to the radio, and tuned into the news at specified times. Today, the internet makes these lines a bit more blurry.

Since the way we consume media has transformed from word-of-mouth to 24/7 live feeds, PR has taken on a whole new meaning. If your PR strategy is stuck in the ways of the past, you may be falling behind when it comes to driving awareness, and ultimately delivering results.

Don’t worry – we’ve got a few suggestions to revamp your outdated PR strategy.

Share your own news. Don’t rely entirely on journalists. They may take a different approach to your press release than you anticipated, or may not get to your press release at all. However, if and when you do use a journalist, be sure to create a draft press release for them to work off of. Taking matters into your own hands mitigates these issues and allows you to create your own narrative.

Create a press page. Journalists are busy people, so do them a favor and make their job a bit easier by creating a press page on your website with your media relations contact info, company statistics, and recent news coverage. Having an “About Us” page and including profiles of your top executives are also helpful since reporters will most likely need this information from you anyway. Additionally, do your best to stay relevant – journalists are more likely to pursue companies that they’ve heard of, or that are newsworthy.

Build relationships with the media. In order to do this, you need to understand that journalists are NOT intended to sell your product or promote your brand; their job is to report relevant news in a factual and unbiased manner. Monitor how and when reporters are talking about topics relevant to your industry, and respond with your own helpful content. Demonstrate genuine interest and personalize all interactions you have with journalists.

For public relations and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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5 Social Media Mistakes You're Making Right Now

With consumers monitoring your every move, it’s imperative to micromanage all of your social media platforms. One social media mishap has the potential to severely damage your brand, which means perfecting your social media marketing strategy is a must. Here are 5 social media mistakes you’re unknowingly making right now, and what you can do to avoid them.

Sharing the wrong content.

You want to make sure that everything you post or share is relevant to your brand, and more importantly, to your audience. Be sure to read articles thoroughly before passing them along – you don’t want to share anything of poor quality, or anything that could be offensive or controversial. Additionally, make sure everything you post is appropriate for each individual channel; if people follow you on multiple networks, they don’t want to see the same thing over and over again.

Failing to regularly update your accounts.

Creating social media platforms is the first step; however, if you’re neglecting to update them, they serve no purpose. Be sure to remain consistent with your updates, and don’t over post. Stay up-to-date with news and trending topics to ensure you’re staying relevant within your industry.

Ignoring your audience.

Generic, automated updates come off as boring and uninteresting. Be charming, relatable, and more importantly, yourself. The way you are perceived on social media is HUGE. Interact with your audience regularly, and start conversations with them. Be sure to respond to your audience members in a timely manner – especially if it involves a complaint, or something that could negatively impact your brand.

Overselling.

Your brand is more than just YOU. Over promoting yourself gets old, and makes you seem egocentric. Share content produced by other people in addition to your own. When posting original content, avoid making it all about selling yourself. If you’re going to talk about your brand, don’t just say what you can do – prove it with results and testimonials.

Not implementing goals or measuring success.

Before implementing a social media marketing strategy, be sure to establish specific goals that you want to accomplish. These goals should be measurable – you want to make sure you can analyze how successful your efforts were in the end. This way, you can re-strategize and plan for ways to optimize in the future.

For social media marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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