Tips for Using Pinterest's Secret Pinboards

Pinterest announced yesterday that they now have new features for business users.  Pinterest also unveiled secret pinboards. This new feature allows you to create up to three secret boards, which are hidden from the public, and invite only those who you want to see the boards. While the appeal of the secret boards for consumers is obvious – hide gift ideas or wedding dress designs, etc., the benefit for marketers may be less apparent immediately.

This article shares four ways that marketers can use secret pinboards effectively, including:

• ·         Provide exclusive promotions or discounts to key advocates by inviting them to view the offer on a secret pinboard

• ·         Get feedback on a product or brand from consumers or focus groups prior to launch

• ·         Create a board full of new products or offers, announce the unveiling of a secret board and then turn the board public

• ·         Track referrals and recommendations from the people who are invited to your board

For more information about each of these tips, read the entire article.

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