Business 2 Community recently released an article, How B2B Marketers can Embrace Social Media, in which author Dragan Mestrovic uses Sagefrog’s B2B Marketing Mix Survey to highlight the 4 ways companies can leverage social media:
Increase brand awareness
Humanize B2B companies
Establish as thought leader
Connecting with customers and prospects
The article also illustrates B2B social media using infographics, and discusses sites, strategies and tactics that B2B marketers are using in their business social media.
Friday, March 23, 2012
Thursday, March 22, 2012
Sagefrog Marketing Group is Now Hiring
Sagefrog Marketing Group is Now Hiring
Looking for a paid, part-time summer internship? Sagefrog is NOW HIRING!
Intern Qualifications:
- Junior, senior or graduate student from a local college or recently graduated
- Marketing or communications major preferred
- GPA of 3.0 or higher
- Commute of less than one hour (we are located near the Doylestown train station)
- Proficient in Microsoft Office (Word, Excel, and PowerPoint)
- Strong writing and communication skills
- Fast learner with the ability to take initiative and work independently
- Must be available a minimum of 20 hours per week (May - August)
Responsibilities (including but not limited to):
- Support online distribution of agency and client press releases, case studies, etc.
- Research PR and media opportunities
- Support Brand Strategy discovery and research process
- Maintain agency and client contact lists and marketing databases
- Support testing and review of client marketing materials and websites
- Participate in weekly staff meetings
If you are interested, please submit your resume and a writing sample. To learn more, please visit http://bit.ly/GH8D5F.
Looking for a paid, part-time summer internship? Sagefrog is NOW HIRING!
Intern Qualifications:
- Junior, senior or graduate student from a local college or recently graduated
- Marketing or communications major preferred
- GPA of 3.0 or higher
- Commute of less than one hour (we are located near the Doylestown train station)
- Proficient in Microsoft Office (Word, Excel, and PowerPoint)
- Strong writing and communication skills
- Fast learner with the ability to take initiative and work independently
- Must be available a minimum of 20 hours per week (May - August)
Responsibilities (including but not limited to):
- Support online distribution of agency and client press releases, case studies, etc.
- Research PR and media opportunities
- Support Brand Strategy discovery and research process
- Maintain agency and client contact lists and marketing databases
- Support testing and review of client marketing materials and websites
- Participate in weekly staff meetings
If you are interested, please submit your resume and a writing sample. To learn more, please visit http://bit.ly/GH8D5F.
Thursday, March 15, 2012
Marketing Opportunities in Green
St. Patrick’s Day is this weekend. For most, this means green beer, festive attire, shamrock shakes and leprechauns. But according to Charles Gaudet, a marketing expert and founder of PredictableProfits.com, entrepreneurs may have another reason to celebrate this weekend — all of the valuable marketing opportunities.
In his article Small Business Marketing Strategies for St. Patrick’s Day, Gaudet says, that small businesses may want to develop some creative marketing strategies.
He offers several strategies, including:
“1. Using the popular term “luck of the Irish”, business owners could create contests for customers to try their luck at earning a free gift, significant discount or special prize. Another way might be to use: “St. Patrick’s Day is also your lucky day for a one-day only 10% off everything in our store!”
2. Entrepreneurs can offer a special one-time discount on everything that is green inside of their store.
3. Use the leprechauns “pot of gold” in a campaign such as: “Anyone that makes a purchase on St. Patty’s day will be entered to win a ‘pot of gold’.” (And define the prize).
4. Another creative marketing strategy is to offer a bulk discount using the four-leaf clover. “On St. Patty’s Day, we’re celebrating with a special ’4 Leaf Clover Sale’! Buy 3 and get the 4th free on any item marked with a four-leaf clover!
5. Creating green products is creative, but it’s not always possible. In this case, the entrepreneur can create a “Green With Envy” campaign. For example, “Make Your Competitors Green With Envy With a Brand New Marketing Campaign Created By Us!”"
source: Small Business Marketing Strategies for St. Patrick’s Day by Charles Gaudet, http://bit.ly/wyYUXc
In his article Small Business Marketing Strategies for St. Patrick’s Day, Gaudet says, that small businesses may want to develop some creative marketing strategies.
He offers several strategies, including:
“1. Using the popular term “luck of the Irish”, business owners could create contests for customers to try their luck at earning a free gift, significant discount or special prize. Another way might be to use: “St. Patrick’s Day is also your lucky day for a one-day only 10% off everything in our store!”
2. Entrepreneurs can offer a special one-time discount on everything that is green inside of their store.
3. Use the leprechauns “pot of gold” in a campaign such as: “Anyone that makes a purchase on St. Patty’s day will be entered to win a ‘pot of gold’.” (And define the prize).
4. Another creative marketing strategy is to offer a bulk discount using the four-leaf clover. “On St. Patty’s Day, we’re celebrating with a special ’4 Leaf Clover Sale’! Buy 3 and get the 4th free on any item marked with a four-leaf clover!
5. Creating green products is creative, but it’s not always possible. In this case, the entrepreneur can create a “Green With Envy” campaign. For example, “Make Your Competitors Green With Envy With a Brand New Marketing Campaign Created By Us!”"
source: Small Business Marketing Strategies for St. Patrick’s Day by Charles Gaudet, http://bit.ly/wyYUXc
Tuesday, March 13, 2012
Pinterest: Is it Right for your Brand?
If you haven’t joined Pinterest yet, you’ve certainly heard about it. While the obvious draw is for consumers to “pin” their favorite products, the newest social media platform has marketers wondering how “pinning” can affect brands. As you can imagine, there are potentially a host of benefits for having your brand pinned and re-pinned. But what are the best methods? Is becoming familiar with Pinterest truly beneficial to your brand?
Read this article from Forbes titled “Four Pinterest Marketing Tips” and determine for yourself.
Read this article from Forbes titled “Four Pinterest Marketing Tips” and determine for yourself.
Friday, March 9, 2012
Hussian School of Art Launches New Website
One of our clients, Hussian School of Art, launched its new website today. Check it out and let us know what you think!
http://www.hussianart.edu/
http://www.hussianart.edu/
Thursday, February 23, 2012
Sagefrog Receives Honor
We’ve been recognized! Philadelphia Business Journal has honored Sagefrog Marketing Group in its selection of “Top 25 Website Design and Development Agencies.”
We’ve been recognized! Philadelphia Business Journal has honored Sagefrog Marketing Group in its selection of “Top 25 Website Design and Development Agencies.”
We’ve been recognized! Philadelphia Business Journal has honored Sagefrog Marketing Group in its selection of “Top 25 Website Design and Development Agencies.”
Tuesday, February 14, 2012
Philadelphia and New Jersey Marketing Agency Expands New Jersey Presence
Sagefrog Marketing Group has expanded! We’re pleased to announce the opening of our new location in Princeton, NJ. The new office will be located at 103 Carnegie Center Drive, Princeton.
“We’re very excited about adding a Princeton office location,” says Mark Schmukler, Managing Partner of Sagefrog Marketing Group. “This expansion supports our growing business and our commitment to our New Jersey clients.”
Read more.
“We’re very excited about adding a Princeton office location,” says Mark Schmukler, Managing Partner of Sagefrog Marketing Group. “This expansion supports our growing business and our commitment to our New Jersey clients.”
Read more.
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