Marketing as a Science

In this digital age, many marketing campaigns are comprised of several online tactics – search engine optimization, targeting advertising, pay-per-click advertising, social media, etc. So, it is not unreasonable to say that marketing has become very scientific. 

Here are four principles to marketing as a science:

-Data-Driven Decisions Making

-Empirical Pattern Recognition & Model Building

-Controlled Experimentation – Hypothesize, Test, Refine

-Cross-Pollination of Ideas from Other Scientific Disciplines 

What do you think – is marketing more of an art or a science?

For full-service marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024. 

Reference: http://selnd.com/103YgSz

Tips for Content Development

The hardest part about social media and blogging for most people is generating the content. It can be hard to find and tends to get redundant if you’re not constantly looking for new and clever ideas.

And viewers don’t want to visit your blog and continue to see the same types of posts. Ragan.com recently posted an article filled with some easy tips to keep your content newsworthy and exciting.

Tips from the article include

• Subscribe to SmartBrief newsletters, a company that pushes out a lot of content around one topic on a daily basis

• ·         Subscribe to Google Alerts to get emails when your selected topics are mentioned

• ·         Read comments on your blog and on other blogs – listening to feedback from people who are actively responding to blog posts may help you generate new ideas

• ·         Follow current events and comment on recent newsworthy event. Just reading the daily news may help generate content ideas

For more information, view the entire article.

For social media marketing, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Content Marketing is a Priority for B2B Marketers

Content Marketing. Are you sick of that buzz phrase yet? Well don’t be because it’s here to stay – for now. In fact, according to this article, content marketing is a priority for marketers as we end this year and enter the next. This article says that 9 out of 10 marketers are actively using it, with B2B content marketers using an average of 12 tactics – an increase from 8 in the past couple of years.

And if you’re nervous about trying content marketing, you’re not alone. According to this report, producing enough content is the biggest challenge marketers (64%) are facing as far as content marketing. View more infographics and the link to full report here.

Jump on board with content marketing by contacting Sagefrog Marketing Group! Visit www.sagefrog.com or call 215-230-9024.

Discovering Email Marketing Success

If you’re an expert in something, you should share it. So today, we’ve discovered a gem of an article by Econsultancy that reveals the three secrets of experienced email marketers. It’s no secret that email marketing can be an effective channel to reach consumers and business professionals, but here are the three tips that email marketing experts.
Here are three important things, according to this article, to remember when you’re conducting an email marketing campaign:

• Send more than one email. It’s a common misbelief that we all fall victim to – you send one email and think that the phone will ring 5 minutes later with leads. It’s not the case – the best way to reach your target is to send a few emails. Start with an HTML, follow up with a personalized email & send a reminder.
• Don’t try to be too clever with your subject line. According to the article, the strategy for email subject lines changes daily. But, most experienced email marketers stick with keeping their subject line simple and explain to the receiver the benefit of opening the email.
• Don’t give “above the fold” so much credit. This article says that placing your call to action lower within the email may actually entice viewers who are interested to click-through. By the time they’ve reached the call to action, they have the information the email was sharing and haven’t dropped off, and should be considered a more quality lead.

Read the full article here. For email marketing campaigns, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Email Marketing Still an Effective Channel

With social media and online marketing becoming increasingly popular, marketers may start to feel like email marketing has been forgotten. However, according to this infographic, email marketing remains an active – and often successful – channel.

The infographic shows that 83% of consumers who receive email marketing spend more money when shopping. And the average ROI for email marketing is $44.25 for every dollar spent. Some other noteworthy statistics to check out – especially for b2b marketers – is how chief marketing officers rated the effectiveness of email marketing: 76% effective at nurturing new prospects, 69% effective at driving lead generation, and 75% effective at increasing customer retention.

For more insightful statistics about email marketing, check out the full article.

For effective email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Social Media Ethics

If you’re a journalist or business writer, you know all about ethics – what you can and can’t write, where your opinions are not welcome and how to conduct your personal decisions. But with the age of social media, guarding your personal beliefs and interests may be harder. Just because you’re expected to write in an unbiased way professionally, are you also to do so on your personal social media accounts? What about “liking” a client’s
Facebook page or retweeting something a source said? According to this article in ReynoldsCenter Business Journal, there are few steps in social media ethics, including knowing your newsroom, thinking before you tweet, and not being a jerk. Read the article for the 10 best practices for social media.

For social media and all other marketing services, contact Sagefrog Marketing Group. Visit http://www.sagefrog.com/or call 215-230-9024.

Marketing Opportunities in Green

St. Patrick’s Day is this weekend. For most, this means green beer, festive attire, shamrock shakes and leprechauns. But according to Charles Gaudet, a marketing expert and founder of PredictableProfits.com, entrepreneurs may have another reason to celebrate this weekend — all of the valuable marketing opportunities.

In his article Small Business Marketing Strategies for St. Patrick’s Day, Gaudet says, that small businesses may want to develop some creative marketing strategies.

He offers several strategies, including:

“1. Using the popular term “luck of the Irish”, business owners could create contests for customers to try their luck at earning a free gift, significant discount or special prize. Another way might be to use: “St. Patrick’s Day is also your lucky day for a one-day only 10% off everything in our store!”

2. Entrepreneurs can offer a special one-time discount on everything that is green inside of their store.

3. Use the leprechauns “pot of gold” in a campaign such as: “Anyone that makes a purchase on St. Patty’s day will be entered to win a ‘pot of gold’.” (And define the prize).

4. Another creative marketing strategy is to offer a bulk discount using the four-leaf clover. “On St. Patty’s Day, we’re celebrating with a special ’4 Leaf Clover Sale’! Buy 3 and get the 4th free on any item marked with a four-leaf clover!

5. Creating green products is creative, but it’s not always possible. In this case, the entrepreneur can create a “Green With Envy” campaign. For example, “Make Your Competitors Green With Envy With a Brand New Marketing Campaign Created By Us!”"

source: Small Business Marketing Strategies for St. Patrick’s Day by Charles Gaudet, http://bit.ly/wyYUXc