Marketing as a Science

In this digital age, many marketing campaigns are comprised of several online tactics – search engine optimization, targeting advertising, pay-per-click advertising, social media, etc. So, it is not unreasonable to say that marketing has become very scientific. 

Here are four principles to marketing as a science:

-Data-Driven Decisions Making

-Empirical Pattern Recognition & Model Building

-Controlled Experimentation – Hypothesize, Test, Refine

-Cross-Pollination of Ideas from Other Scientific Disciplines 

What do you think – is marketing more of an art or a science?

For full-service marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024. 

Reference: http://selnd.com/103YgSz

Tips for Reaching Your Mobile Audience

More and more, marketers and advertisers are seeing their target audience interact with their brand through mobile engagement. It’s not surprising since most people use their smartphone, tablet or other mobile device to access on-the-go information.

Since we know that our targets our using their mobile devices to access our content, it’s important to keep it optimized for mobile. Here are a few tips to do so:

-Be more thoughtful with your posts
-Add value to the mobile experience – don’t make them navigate too much
-Design for mobile first
-Test different mobile platforms and know the differences
-Analyze traffic

To effectively integrate a mobile strategy with your overall marketing campaign, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Reference: http://bit.ly/ZqTB02

Marketing Opportunities in Green

St. Patrick’s Day is this weekend. For most, this means green beer, festive attire, shamrock shakes and leprechauns. But according to Charles Gaudet, a marketing expert and founder of PredictableProfits.com, entrepreneurs may have another reason to celebrate this weekend — all of the valuable marketing opportunities.

In his article Small Business Marketing Strategies for St. Patrick’s Day, Gaudet says, that small businesses may want to develop some creative marketing strategies.

He offers several strategies, including:

“1. Using the popular term “luck of the Irish”, business owners could create contests for customers to try their luck at earning a free gift, significant discount or special prize. Another way might be to use: “St. Patrick’s Day is also your lucky day for a one-day only 10% off everything in our store!”

2. Entrepreneurs can offer a special one-time discount on everything that is green inside of their store.

3. Use the leprechauns “pot of gold” in a campaign such as: “Anyone that makes a purchase on St. Patty’s day will be entered to win a ‘pot of gold’.” (And define the prize).

4. Another creative marketing strategy is to offer a bulk discount using the four-leaf clover. “On St. Patty’s Day, we’re celebrating with a special ’4 Leaf Clover Sale’! Buy 3 and get the 4th free on any item marked with a four-leaf clover!

5. Creating green products is creative, but it’s not always possible. In this case, the entrepreneur can create a “Green With Envy” campaign. For example, “Make Your Competitors Green With Envy With a Brand New Marketing Campaign Created By Us!”"

source: Small Business Marketing Strategies for St. Patrick’s Day by Charles Gaudet, http://bit.ly/wyYUXc