The Power of Punctuation on Social Media

Ever wonder if your punctuation on social media makes any difference in your results? It does! According to a new study by Compendium, a content marketing firm, the use of exclamation marks, question marks and hashtags can both hurt and help the performance of a LinkedIn status update or tweet.

Some of the findings include:

- Using exclamation marks resulted in 26% more clicks on
   LinkedIn but 15% fewer clicks on Twitter for B2B.
- Hashtags result in 56% more clicks on LinkedIn and 193% more
   clicks on twitter for B2B.

To learn more statistics about the power of punctuation on social media, review this infographic.

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Four Steps to to Help B2B Marketers Stay Fresh

As a B2B marketer, to be successful requires you to be constantly refreshing your business practices and policies. That was the unquestionable theme of a recent Business Marketing Association (BMA) event, which confirmed that reinvention is essential.

These days, common guidelines to follow do not exist, rather a very fast pace list of new demands. How are B2B marketers to succeed? Here are four steps to to help meet approaching challenges:

1. Focus on the customer
2. Move from promotion to education
3. Redefine the definition of expert
4. Connect emotionally with your advertising

Click here to learn more.



Interested in reviving your marketing plan and all other marketing, interactive, public relations and advertising needs? Contact Sagefrog Marketing Group at 215-230-9024 or visit www.sagefrog.com

5 Statistics to Boost your Social Marketing ROI

Interested in boosting your social marketing ROI? These days, there always seems to be a new development in the social media world and using them to your advantage is crucial.

According to Awareness Social Marketing Software’s all new whitepaper, there are five stand-out statistics that will help you do just that, one-up the competition and improve your ROI:

1. Your competitors aren’t social enough
2. Pinterest drives purchases
3. Facebook is addicting
4. Quality content counts
5. Search and discovery is social

Click here to learn more.

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

SEO Wins the Battle Over PPC and Social Media

SEO wins the top spot in the three-way battle between SEO, PPC and social media for the most productive way to generate leads online, says a new study of over 500 digital marketers.

Nevertheless, it is important to note that most marketers will admit that it is problematic to accurately evaluate the cost- effectiveness of all three channels. Which, leads to the conclusion, that a multichannel, online marketing plan with an accurate measuring strategy will become accessible in the future.

To learn more, click here

For your SEO, PPC, social media and all other marketing needs – contact Sagefrog Marketing Group – please call 215-230-9024 or visit www.sagefrog.com

The Current State of B2B Marketing

Interested in discovering this year's analysis of challenges, objectives and trends in social media, SEO and PPC for B2B and B2C marketers?

If so, review Webmarketing 123's infographic here, the 2012 State of Digital Marketing Report, to

learn about the current state of B2B vs B2C marketing. Major findings include:

- Companies using an agency are twice as likely to be highly-
  satisfied with their SEO program
- Only 1 in 5 companies is highly-satisfied with their in house PPC
- Generating leads is the top objective for B2B marketers, while
  their B2C peers prioritize increasing awareness

For your SEO, PPC, social media and all other marketing needs please call 215-230-9024 or visit www.sagefrog.com.

Thanks for Featuring our Recent Relocation to a New Office in Doylestown!

Thanks to all of the media outlets – blogs, newspapers, online publications, journals – that picked up our most recent news announcing our relocation to a new office in Doylestown. From the local Bucks County Herald and TMCnet.com, we received more than 2,000 pick-ups!

If you haven’t yet read about it, Sagefrog recently moved into new headquarters in the Doylestown historic district and added several new “frogs” to the team. All of this coincides with our 10th anniversary of being an incorporated full-service marketing agency!

 Check out the full news release here. And again, we greatly appreciate all of the coverage and support during this exciting time at Sagefrog.

For all your full-service marketing, interactive, public relations and advertising needs please call 215-230-9024 or visit www.sagefrog.com.

Email Marketing Still an Effective Channel

With social media and online marketing becoming increasingly popular, marketers may start to feel like email marketing has been forgotten. However, according to this infographic, email marketing remains an active – and often successful – channel.

The infographic shows that 83% of consumers who receive email marketing spend more money when shopping. And the average ROI for email marketing is $44.25 for every dollar spent. Some other noteworthy statistics to check out – especially for b2b marketers – is how chief marketing officers rated the effectiveness of email marketing: 76% effective at nurturing new prospects, 69% effective at driving lead generation, and 75% effective at increasing customer retention.

For more insightful statistics about email marketing, check out the full article.

For effective email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.