Content Marketing is a Priority for B2B Marketers

Content Marketing. Are you sick of that buzz phrase yet? Well don’t be because it’s here to stay – for now. In fact, according to this article, content marketing is a priority for marketers as we end this year and enter the next. This article says that 9 out of 10 marketers are actively using it, with B2B content marketers using an average of 12 tactics – an increase from 8 in the past couple of years.

And if you’re nervous about trying content marketing, you’re not alone. According to this report, producing enough content is the biggest challenge marketers (64%) are facing as far as content marketing. View more infographics and the link to full report here.

Jump on board with content marketing by contacting Sagefrog Marketing Group! Visit www.sagefrog.com or call 215-230-9024.

Discovering Email Marketing Success

If you’re an expert in something, you should share it. So today, we’ve discovered a gem of an article by Econsultancy that reveals the three secrets of experienced email marketers. It’s no secret that email marketing can be an effective channel to reach consumers and business professionals, but here are the three tips that email marketing experts.
Here are three important things, according to this article, to remember when you’re conducting an email marketing campaign:

• Send more than one email. It’s a common misbelief that we all fall victim to – you send one email and think that the phone will ring 5 minutes later with leads. It’s not the case – the best way to reach your target is to send a few emails. Start with an HTML, follow up with a personalized email & send a reminder.
• Don’t try to be too clever with your subject line. According to the article, the strategy for email subject lines changes daily. But, most experienced email marketers stick with keeping their subject line simple and explain to the receiver the benefit of opening the email.
• Don’t give “above the fold” so much credit. This article says that placing your call to action lower within the email may actually entice viewers who are interested to click-through. By the time they’ve reached the call to action, they have the information the email was sharing and haven’t dropped off, and should be considered a more quality lead.

Read the full article here. For email marketing campaigns, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

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