B2B marketing has gotten increasingly competitive in 2012.
As B2B marketers and advertisers, you are going the extra mile to show your
clients the results they want; taking risks and trying new and different tactics;
and have more demand from your clients as they learn more about marketing.
According this article by
customerTHINK, there are 10 important B2B marketing trends from 2012:
·
- Direct mail is coming back
- · “Atomic” targeting of prospects
- · B2B mobile marketing
- · Teleprospecting
- · Retargeting
- · Chief Marketing Technology Officer
- · Social media marketing shows ROI
- · Designating a senior member of B2B marketing firms as a “voice of the customer”
- · LinkedIn trumps Facebook for B2B professionals
- · Revenue responsibility
For more information about each of these trends, read the entire article. For full-service
marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.
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