Holiday Marketing Campaigns

The holiday season is here! And as marketers, we know it’s a perfect time to remind your customers or clients of who are, what you do and what you can provide them.

And it’s not just for B2C marketing. B2B marketers also benefit from holiday campaigning. There is a lot of strategy that can go into business to business holiday marketing, including delivering the right message, reaching the right group of people, and not sounding “too salesy.” According to this article by Brafton, there are three traits of successful holiday marketing campaigns, including:

Plan ahead: anticipate that your targets will be doing the bulk of their holiday decision making early in the season and reach them then (e.g. customers doing online shopping at the beginning of Dec., clients making budget decisions before the hustle and bustle of holiday events) 

Be flexible: predicting trends can be tricky, so it’s important to be flexible and ready to make last minute changes to meet the trends that are happening (the article uses the popular Gangman Style video that sparked companies to start selling the pop star’s lookalike blue tuxedo jackets)

Think beyond the winter season: Obviously, Nov. through Jan. mark the most publicized gift-giving holidays, however, there are other holidays throughout the year to consider developing a content marketing strategy for (e.g. St. Patrick’s Day, National Teachers Day, etc.)

For more information about each of these trends, read the entire article. What’s worked or not worked for your holiday content marketing? For content marketing campaigns, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.