Tips for Reaching Your Mobile Audience

More and more, marketers and advertisers are seeing their target audience interact with their brand through mobile engagement. It’s not surprising since most people use their smartphone, tablet or other mobile device to access on-the-go information.

Since we know that our targets our using their mobile devices to access our content, it’s important to keep it optimized for mobile. Here are a few tips to do so:

-Be more thoughtful with your posts
-Add value to the mobile experience – don’t make them navigate too much
-Design for mobile first
-Test different mobile platforms and know the differences
-Analyze traffic

To effectively integrate a mobile strategy with your overall marketing campaign, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Reference: http://bit.ly/ZqTB02

Social Media Errors to Avoid

With so many outlets to push content, and so many topics, social media isn’t always a formulated tactic. Successfully executing social media within your marketing plan requires fresh content, new ideas and the willingness to take risk. With so little rules about what you can and can’t discuss on social media, there’s a lot that can go wrong.

In fact, there are plenty of common errors that brands often make, including:

-Taking on too much. Instead attempting to be involved in every trend, target differently on various networks. For example, post pictures and infographics on Flickr, Instagram and Facebook; share thought-provoking articles on LinkedIn and Twitter.

-Using the same social media profile for both professional and personal. It’s OK to have personality in your professional posts (tone of voice, etc.), but keep overly personal opinions, pictures, quotes off of professional profiles. Sharing your opinion on an emotional topic with your network of work professionals or coming from your brand, can diminish your credibility as a thought leader.

 -Not planning how to convert engagement into business. People may like or share your posts from time to time, but are they engaged enough to use your services? Drive social media audience to specific landing pages so they will be more likely to convert to a customer or client.

-Posting only company updates. If your audience thinks you are always selling through social media, they will stop enjoying your posts. Share some company updates, but also be sure to comment on trending topics and industry-related articles.

-Thinking one size fits all. Just because most companies have a Facebook and Twitter, doesn’t mean that those have to be your most popular social media networks. Think about your goals – if you’re primarily business to business, LinkedIn may be a better place to focus more of your social media energy on.

For social media marketing, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Resource: http://prdaily.com/Main/Articles/14060.aspx  

Tips for Content Development

The hardest part about social media and blogging for most people is generating the content. It can be hard to find and tends to get redundant if you’re not constantly looking for new and clever ideas.

And viewers don’t want to visit your blog and continue to see the same types of posts. Ragan.com recently posted an article filled with some easy tips to keep your content newsworthy and exciting.

Tips from the article include

• Subscribe to SmartBrief newsletters, a company that pushes out a lot of content around one topic on a daily basis

• ·         Subscribe to Google Alerts to get emails when your selected topics are mentioned

• ·         Read comments on your blog and on other blogs – listening to feedback from people who are actively responding to blog posts may help you generate new ideas

• ·         Follow current events and comment on recent newsworthy event. Just reading the daily news may help generate content ideas

For more information, view the entire article.

For social media marketing, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Social Media Ethics

If you’re a journalist or business writer, you know all about ethics – what you can and can’t write, where your opinions are not welcome and how to conduct your personal decisions. But with the age of social media, guarding your personal beliefs and interests may be harder. Just because you’re expected to write in an unbiased way professionally, are you also to do so on your personal social media accounts? What about “liking” a client’s
Facebook page or retweeting something a source said? According to this article in ReynoldsCenter Business Journal, there are few steps in social media ethics, including knowing your newsroom, thinking before you tweet, and not being a jerk. Read the article for the 10 best practices for social media.

For social media and all other marketing services, contact Sagefrog Marketing Group. Visit http://www.sagefrog.com/or call 215-230-9024.

Would you Give a Prospective Employer your Facebook Password?

In the last week, there has been a social media topic that has really exploded – should prospective employers be able to ask for your social networking passwords? It’s common knowledge that when applying for jobs, candidates should clean up their social networking profiles (e.g. removing photos of questionable behavior from Facebook; removing profanity from Twitter, etc.). And it should go without saying thhttp://www.blogger.com/img/blank.gifat employers are most likely not looking to hire someone who practices illegal or dishonest behavior and then publicly boasts about it. But should aspects of your Facebook, such as private messages, be scrutinized and viewed by a company who is interviewing you for a job? Does this infringe upon privacy rights? Many people and companies think so, including Facebook who recently issued a statement saying they don’t approve of such behavior. What do you think – would you give a prospective employer your Facebook password or give up on the job?

Here’s a good article for the argument against allowing companies to ask job candidates for their passwords. http://lat.ms/HhgDQg