4 Questions to Consider Before Sending a Press Release

A good press release can be like free advertising for your company if it gets published. But for every newsworthy press release a reporter reads, they see about a hundred bad press releases. So before you send that press release to your contact list, here are four important questions to ask:

-Will anyone care about this?

-Does my press release cover new ground?

-Have I already issued a press release about this?

-When is the event occurring?

For public relations, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Reference: http://bit.ly/148XQD1  

We've Won an Award

Sagefrog is proud to announce that we’ve added another award to our collection! This time it’s for the website development and design of Hussian School of Art's website (view award details and criteria here). This WordPress website for our Philadelphia-based client features rotating image and message panels on the homepage, social media links, custom photography, an impressive galley of student artwork, prominent feature areas on the homepage, a blog, news and events section, and easy navigation. Make sure to check out the Hussian website by visiting www.hussianart.edu.

 

Want to make your website an award-winner? Contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Social Media Ethics

If you’re a journalist or business writer, you know all about ethics – what you can and can’t write, where your opinions are not welcome and how to conduct your personal decisions. But with the age of social media, guarding your personal beliefs and interests may be harder. Just because you’re expected to write in an unbiased way professionally, are you also to do so on your personal social media accounts? What about “liking” a client’s
Facebook page or retweeting something a source said? According to this article in ReynoldsCenter Business Journal, there are few steps in social media ethics, including knowing your newsroom, thinking before you tweet, and not being a jerk. Read the article for the 10 best practices for social media.

For social media and all other marketing services, contact Sagefrog Marketing Group. Visit http://www.sagefrog.com/or call 215-230-9024.

Is Social Media Marketing a "Bust" for Your Company?

The term “social media marketing” isn’t a new term. But many small and medium-sized businesses aren’t entirely sure how to effectively take advantage of social media. Success story after success story prove that some companies are doing it right. However, according to an article by Chris Horton in “Businehttp://www.blogger.com/img/blank.gifss 2 Community,” the sad truth is that social media is proving to be a “bust.”

Horton says these are the main reasons social media marketing is a bust for most companies:

Weak Brand Advocacy – Businesses should use social media to build brand advocates. SMM gives companies reach, empowering brands to leverage their content and messaging more effectively than other marketing channels. MORE.http://www.blogger.com/img/blank.gifhttp://www.blogger.com/img/blank.gif

Failure to Drive Web Traffic – SM is the new promotion. And companies that do not integrate their website and SM are blowing a huge opportunity to drive web traffic. MORE.

Poor Lead Generation – The best source of a website lead is a recently-satisfied convert from one of your SM channels. But data from 2011 suggest that 63% of B2B businesses were not generating leads from SM. These companies were generating traffic, but they were not converting that traffic into leads. MORE.

Has social media marketing worked for you business? Share your success story with us!