Nurture Your Leads into New Clients

Nurture Your Leads into New Clients

Congratulations CFS Clinical!

Congratulations to our client, CFS Clinical!  They have been featured in Flying Kite. In the article, “CFS Clinical, Creators of Software that Streamlines Clinical Drug Trials, is Hiring,” author Dana Henry writes about her interview with Kevin Williams, VP of Corporate Development of CFS Clinical. The article is about the company’s growth and how CFS empowers their clients to control their finances much better.

“The process of actually making payments in the clinical research world is a bit backwards,” says Kevin Williams, VP of Corporate Development CFS Clinical. “We make payments on the pharmaceutical company’s behalf, then we aggregate that data and provide it back to them so they can report it.”

Read the full article.

For public relations, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Tips for Reaching Your Mobile Audience

More and more, marketers and advertisers are seeing their target audience interact with their brand through mobile engagement. It’s not surprising since most people use their smartphone, tablet or other mobile device to access on-the-go information.

Since we know that our targets our using their mobile devices to access our content, it’s important to keep it optimized for mobile. Here are a few tips to do so:

-Be more thoughtful with your posts
-Add value to the mobile experience – don’t make them navigate too much
-Design for mobile first
-Test different mobile platforms and know the differences
-Analyze traffic

To effectively integrate a mobile strategy with your overall marketing campaign, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Reference: http://bit.ly/ZqTB02

Distinguish Your Business with Webinars That Drive Leads

Distinguish Your Business with Webinars That Drive Leads

Event Marketing Tips

Do you have an event or tradeshow to display at? Our client @FRANC Environmental has been preparing a booth for tomorrow’s (March 23) 18^th Annual Bucks 5K Series at the YMCA (located at 2250 Lower State Road, Doylestown, PA) at 4 p.m. Stop by and see their booth and other marketing materials they have prepared for the event.

Tips for event marketing:

-Send invitations to prospects and targets to visit you at your booth

-Send event reminders

-Prepare marketing materials (booths, sell sheets, brochures, giveaways, business cards) targeted at your audience

-Establish a lead nurturing strategy

-Use social media

-Measure and analyze results  

For event show marketing, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Email Marketing Decorum

Email Marketing Decorum

Improve Your Tradeshow & Event Marketing

Even in the age of digital marketing, face-to-face interaction and tradeshows can be effective tactics when done correctly.  Here are tips for making the most of your tradeshows and event marketing:

·         Establish your event marketing goals

·         Send invitations

·         Manage the registration process

·         Send event confirmations and reminders

·         Establish your lead capture process

·         Score and prioritize the registrants from each event

·         Plan a nurturing strategy

·         Leverage social media

·         Select your metrics and analyze results

One example of a conference (with 6 shows in 1 event!) that gives businesses exposure with key customers and prospects in the marketing and IT industry is the Enterprise Technology Show in South Africa, October 29-30^th, 2013. The Enterprise Technology Show Africa is set to become the leading marketplace and ideas exchange for business IT innovations in Africa.

For tradeshow and event marketing, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Reference: http://bit.ly/Zdmppk

What the Facebook Timeline Redesign Means for Your Brand

What the Facebook Timeline Redesign Means for Your Brand

Social Media Errors to Avoid

With so many outlets to push content, and so many topics, social media isn’t always a formulated tactic. Successfully executing social media within your marketing plan requires fresh content, new ideas and the willingness to take risk. With so little rules about what you can and can’t discuss on social media, there’s a lot that can go wrong.

In fact, there are plenty of common errors that brands often make, including:

-Taking on too much. Instead attempting to be involved in every trend, target differently on various networks. For example, post pictures and infographics on Flickr, Instagram and Facebook; share thought-provoking articles on LinkedIn and Twitter.

-Using the same social media profile for both professional and personal. It’s OK to have personality in your professional posts (tone of voice, etc.), but keep overly personal opinions, pictures, quotes off of professional profiles. Sharing your opinion on an emotional topic with your network of work professionals or coming from your brand, can diminish your credibility as a thought leader.

 -Not planning how to convert engagement into business. People may like or share your posts from time to time, but are they engaged enough to use your services? Drive social media audience to specific landing pages so they will be more likely to convert to a customer or client.

-Posting only company updates. If your audience thinks you are always selling through social media, they will stop enjoying your posts. Share some company updates, but also be sure to comment on trending topics and industry-related articles.

-Thinking one size fits all. Just because most companies have a Facebook and Twitter, doesn’t mean that those have to be your most popular social media networks. Think about your goals – if you’re primarily business to business, LinkedIn may be a better place to focus more of your social media energy on.

For social media marketing, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Resource: http://prdaily.com/Main/Articles/14060.aspx  

Congratulations Pinnacle ENT Associates!

Congratulations Pinnacle ENT Associates!

Step out of the Traditional Advertising Box with Engagement Advertising Campaigns

Step out of the Traditional Advertising Box with Engagement Advertising Campaigns

How to Successfully Develop Your B2B Marketing Content

How to Successfully Develop Your B2B Marketing Content

Why it’s Important for Employees to Contribute to Your Social Media Campaigns

Why it’s Important for Employees to Contribute to Your Social Media Campaigns

Inbound vs. Outbound Marketing. A Pair Working in Harmony?

Inbound vs. Outbound Marketing. A Pair Working in Harmony?

Make the Most of Your Social Media Campaign

Make the Most of Your Social Media Campaign

Social Media’s Impact is Growing for Marketers

Social Media’s Impact is Growing for Marketers

Tips for Content Development

The hardest part about social media and blogging for most people is generating the content. It can be hard to find and tends to get redundant if you’re not constantly looking for new and clever ideas.

And viewers don’t want to visit your blog and continue to see the same types of posts. Ragan.com recently posted an article filled with some easy tips to keep your content newsworthy and exciting.

Tips from the article include

• Subscribe to SmartBrief newsletters, a company that pushes out a lot of content around one topic on a daily basis

• ·         Subscribe to Google Alerts to get emails when your selected topics are mentioned

• ·         Read comments on your blog and on other blogs – listening to feedback from people who are actively responding to blog posts may help you generate new ideas

• ·         Follow current events and comment on recent newsworthy event. Just reading the daily news may help generate content ideas

For more information, view the entire article.

For social media marketing, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Google Glass: How it May Influence Public Relations and Marketing

Google Glass: How it May Influence Public Relations and Marketing

12 Ways to Be Renowned and Campaign Effectively on Social Media

12 Ways to Be Renowned and Campaign Effectively on Social Media