PHILADELPHIA, PA – December 2008 – Seeking a competitive advantage in a tough economy, companies are devoting a higher percentage of their budgets to marketing, according to the 2008 Business-to-Business Marketing Mix Survey.
The regional survey, compiled by Sagefrog Marketing Group, shows companies in Philadelphia and New Jersey are spending 10% or more of their budget on marketing, an increase of 16% over last year.
Conducted online during the summer of 2008, the survey drew responses from 100 marketing professionals from health, technology and business service companies.
Survey results include three years of marketing trends and topics ranging from outsourcing to the most effective marketing tools and programs for business services companies.
Download a free copy of the survey now: http://www.sagefrog.com/registerfordownload.asp
"The Marketing Mix Survey is a great reference for marketers developing their 2009 marketing plan," said Mark Schmukler, managing partner at Sagefrog Marketing Group. "The results show a strong trend towards the use of outsourced marketing.”
Key results include:
- 51% of companies outsource to marketing firms in addition to using in-house resources, a 7% increase from last year;
- 59% of the respondents have a formal marketing plan, up from 56% in 2007;
- Companies are spending most of their budget on web development and web marketing.
The survey also shows where marketing budgets are spent, where sales leads come from, which tactics have the highest rate of return, and which tools are used by online marketers.
For more information on this survey, please contact Mark Schmukler at 215-230-9024 or marks@sagefrog.com
About Sagefrog Marketing Group
Sagefrog Marketing Group is a marketing, interactive, and public relations agency based in
