Tips to Make the Most of Your Marketing Spend

Tips to Make the Most of Your Marketing Spend

Hurricane Sandy Didn’t Stop Social Media Use

Hurricane Sandy Didn’t Stop Social Media Use

Drive Business with an Effective Company Blog and Social Media

Drive Business with an Effective Company Blog and Social Media

Content Marketing is a Priority for B2B Marketers

Content Marketing. Are you sick of that buzz phrase yet? Well don’t be because it’s here to stay – for now. In fact, according to this article, content marketing is a priority for marketers as we end this year and enter the next. This article says that 9 out of 10 marketers are actively using it, with B2B content marketers using an average of 12 tactics – an increase from 8 in the past couple of years.

And if you’re nervous about trying content marketing, you’re not alone. According to this report, producing enough content is the biggest challenge marketers (64%) are facing as far as content marketing. View more infographics and the link to full report here.

Jump on board with content marketing by contacting Sagefrog Marketing Group! Visit www.sagefrog.com or call 215-230-9024.

Discovering Email Marketing Success

If you’re an expert in something, you should share it. So today, we’ve discovered a gem of an article by Econsultancy that reveals the three secrets of experienced email marketers. It’s no secret that email marketing can be an effective channel to reach consumers and business professionals, but here are the three tips that email marketing experts.
Here are three important things, according to this article, to remember when you’re conducting an email marketing campaign:

• Send more than one email. It’s a common misbelief that we all fall victim to – you send one email and think that the phone will ring 5 minutes later with leads. It’s not the case – the best way to reach your target is to send a few emails. Start with an HTML, follow up with a personalized email & send a reminder.
• Don’t try to be too clever with your subject line. According to the article, the strategy for email subject lines changes daily. But, most experienced email marketers stick with keeping their subject line simple and explain to the receiver the benefit of opening the email.
• Don’t give “above the fold” so much credit. This article says that placing your call to action lower within the email may actually entice viewers who are interested to click-through. By the time they’ve reached the call to action, they have the information the email was sharing and haven’t dropped off, and should be considered a more quality lead.

Read the full article here. For email marketing campaigns, and all other marketing services, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Why DIY Marketing is a Bad Idea

 Thinking of taking marketing into your own hands? Read this blog about why do-it-yourself marketing isn't the best idea...


Why DIY Marketing is a Bad Idea

Trend Alert – Marketing Spending is on the Rise

Marketing spending is increasing, despite the nation’s slow economic growth.

Trend Alert – Marketing Spending is on the Rise

6 Undervalued Content Marketing Capabilities

 Don’t let these content marketing and SEO resources be overlooked or undervalued in your marketing campaign.

6 Undervalued Content Marketing Capabilities

What Marketers Can Learn from Redbull & the Record-Breaking Skydiver

 Did you watch the video about the first skydiver to fall at the speed of sound? What did you learn from it? Read the blog post below for some noteworthy social media lessons.


What Marketers Can Learn from Redbull & the Record-Breaking Skydiver

7 Tips to Improve the Effectiveness of a Tweet

7 Tips to Improve the Effectiveness of a Tweet

5 Tips for B2B and B2C Marketing Success

In today's marketing world the power of social and mobile platforms are erasing the gap between B2B and B2C marketing processes. It's time to make use of these different marketing practices to supplement your marketing campaign.

Review these five tips that both B2B and B2C marketers can profit from:

1. Appealing to both emotional and rational aspects
2. Building and maintaining credibility
3. Developing content for the entire purchasing life cycle and across channels
4. Identify what your consumers aren't saying
5. Loyalty driven marketing

To learn more click here.

For all your full-service marketing, interactive, public relations and advertising needs please call 215-230-9024 or visit www.sagefrog.com.

Website Analytics: Clicks or Conversions?

If you’re at all caught up to technology and marketing, you’re likely using website analytics to measure the traffic driven to your website. You’re probably looking at the number of new visits per month, where the visits came from, how long people stayed on your page, and the keywords people are using to find you. And if you’re ahead of the game, you’re probably reporting this information on a monthly basis and analyzing it to better reach your goals -- whether those goals be to increase website traffic or better optimize your web content.

But, realize it or not, clicks or visits to your website likely don’t equal a conversion.

 According to this article by accounting tomorrow, measuring CONVERSIONS is really the key to properly using website analytics. The article offers some valuable tips for increasing and measuring conversions, including encouraging website visitors to take an action (e.g. fill out a contact form), and configuring Google Analytics for conversions. Read the whole article for useful tips.

For effective online marketing, and all other marketing services, contact Sagefrog Marketing Group. Call 215-230-9024 or visit www.sagefrog.com.

Remember the Traditional Marketing Tactics

Marketing is all about trying new tactics and approaches to meet your objectives, testing and analyzing those tactics, and then changing your behaviors based on the performance. And our expertise, data and network of knowledgeable peers help us make decisions about what tactics we should be experimenting and what we should be not investing too much money in to.

As you embrace technology and the evolving world of online marketing, there a few conventional marketing ways that you should not forget, according to this article.

1.  Direct Mail Marketing – According to the article, 21.9 million UK adults (48% of their population) have taken action after receiving a direct mail piece in 2011.

2. Print Marketing – Get over the rumors that “print is dead.” Think about – people still need business cards and stationery, brochures, and other advertising materials.

3. TV and Radio Marketing – People are still watching TV and listening to the radio. These devices won’t be obsolete any time soon, so why forget about advertising through these channels?

Read the full article and find links to useful infographics here.

Learn How to Market Like Google

Want to market like Google? When it comes to content marketing, Google is an authority on how to manage it successfully.

Using Google Doodles, engaging and effective re-designs to Google’s logo, as the model – review these four tips on how to apply Google’s strategy to your organization’s marketing efforts.

1. Make it Fun. Your content doesn’t need to always revolve around business.
2. Make it Interactive. Think of your content as a conversation between you and your target audience.
3. Make it Sharable. Allow your content to be easily shared on social media platforms.
4. Make it Informative. Don’t forget to teach your audience through the content that you share.

 

Click here to read the entire article.

 

For fun, interactive, shareable and informative content marketing — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

The Power of Punctuation on Social Media

Ever wonder if your punctuation on social media makes any difference in your results? It does! According to a new study by Compendium, a content marketing firm, the use of exclamation marks, question marks and hashtags can both hurt and help the performance of a LinkedIn status update or tweet.

Some of the findings include:

- Using exclamation marks resulted in 26% more clicks on
   LinkedIn but 15% fewer clicks on Twitter for B2B.
- Hashtags result in 56% more clicks on LinkedIn and 193% more
   clicks on twitter for B2B.

To learn more statistics about the power of punctuation on social media, review this infographic.

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Four Steps to to Help B2B Marketers Stay Fresh

As a B2B marketer, to be successful requires you to be constantly refreshing your business practices and policies. That was the unquestionable theme of a recent Business Marketing Association (BMA) event, which confirmed that reinvention is essential.

These days, common guidelines to follow do not exist, rather a very fast pace list of new demands. How are B2B marketers to succeed? Here are four steps to to help meet approaching challenges:

1. Focus on the customer
2. Move from promotion to education
3. Redefine the definition of expert
4. Connect emotionally with your advertising

Click here to learn more.



Interested in reviving your marketing plan and all other marketing, interactive, public relations and advertising needs? Contact Sagefrog Marketing Group at 215-230-9024 or visit www.sagefrog.com

5 Statistics to Boost your Social Marketing ROI

Interested in boosting your social marketing ROI? These days, there always seems to be a new development in the social media world and using them to your advantage is crucial.

According to Awareness Social Marketing Software’s all new whitepaper, there are five stand-out statistics that will help you do just that, one-up the competition and improve your ROI:

1. Your competitors aren’t social enough
2. Pinterest drives purchases
3. Facebook is addicting
4. Quality content counts
5. Search and discovery is social

Click here to learn more.

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.