Would you Give a Prospective Employer your Facebook Password?

In the last week, there has been a social media topic that has really exploded – should prospective employers be able to ask for your social networking passwords? It’s common knowledge that when applying for jobs, candidates should clean up their social networking profiles (e.g. removing photos of questionable behavior from Facebook; removing profanity from Twitter, etc.). And it should go without saying thhttp://www.blogger.com/img/blank.gifat employers are most likely not looking to hire someone who practices illegal or dishonest behavior and then publicly boasts about it. But should aspects of your Facebook, such as private messages, be scrutinized and viewed by a company who is interviewing you for a job? Does this infringe upon privacy rights? Many people and companies think so, including Facebook who recently issued a statement saying they don’t approve of such behavior. What do you think – would you give a prospective employer your Facebook password or give up on the job?

Here’s a good article for the argument against allowing companies to ask job candidates for their passwords. http://lat.ms/HhgDQg

B2B Marketing and Social Media

Business 2 Community recently released an article, How B2B Marketers can Embrace Social Media, in which author Dragan Mestrovic uses Sagefrog’s B2B Marketing Mix Survey to highlight the 4 ways companies can leverage social media:

Increase brand awareness
Humanize B2B companies
Establish as thought leader
Connecting with customers and prospects


The article also illustrates B2B social media using infographics, and discusses sites, strategies and tactics that B2B marketers are using in their business social media.

Sagefrog Marketing Group is Now Hiring

Sagefrog Marketing Group is Now Hiring

Looking for a paid, part-time summer internship? Sagefrog is NOW HIRING!

Intern Qualifications:
- Junior, senior or graduate student from a local college or recently graduated
- Marketing or communications major preferred
- GPA of 3.0 or higher
- Commute of less than one hour (we are located near the Doylestown train station)
- Proficient in Microsoft Office (Word, Excel, and PowerPoint)
- Strong writing and communication skills
- Fast learner with the ability to take initiative and work independently
- Must be available a minimum of 20 hours per week (May - August)

Responsibilities (including but not limited to):
- Support online distribution of agency and client press releases, case studies, etc.
- Research PR and media opportunities
- Support Brand Strategy discovery and research process
- Maintain agency and client contact lists and marketing databases
- Support testing and review of client marketing materials and websites
- Participate in weekly staff meetings

If you are interested, please submit your resume and a writing sample. To learn more, please visit http://bit.ly/GH8D5F.

Marketing Opportunities in Green

St. Patrick’s Day is this weekend. For most, this means green beer, festive attire, shamrock shakes and leprechauns. But according to Charles Gaudet, a marketing expert and founder of PredictableProfits.com, entrepreneurs may have another reason to celebrate this weekend — all of the valuable marketing opportunities.

In his article Small Business Marketing Strategies for St. Patrick’s Day, Gaudet says, that small businesses may want to develop some creative marketing strategies.

He offers several strategies, including:

“1. Using the popular term “luck of the Irish”, business owners could create contests for customers to try their luck at earning a free gift, significant discount or special prize. Another way might be to use: “St. Patrick’s Day is also your lucky day for a one-day only 10% off everything in our store!”

2. Entrepreneurs can offer a special one-time discount on everything that is green inside of their store.

3. Use the leprechauns “pot of gold” in a campaign such as: “Anyone that makes a purchase on St. Patty’s day will be entered to win a ‘pot of gold’.” (And define the prize).

4. Another creative marketing strategy is to offer a bulk discount using the four-leaf clover. “On St. Patty’s Day, we’re celebrating with a special ’4 Leaf Clover Sale’! Buy 3 and get the 4th free on any item marked with a four-leaf clover!

5. Creating green products is creative, but it’s not always possible. In this case, the entrepreneur can create a “Green With Envy” campaign. For example, “Make Your Competitors Green With Envy With a Brand New Marketing Campaign Created By Us!”"

source: Small Business Marketing Strategies for St. Patrick’s Day by Charles Gaudet, http://bit.ly/wyYUXc

Pinterest: Is it Right for your Brand?

If you haven’t joined Pinterest yet, you’ve certainly heard about it. While the obvious draw is for consumers to “pin” their favorite products, the newest social media platform has marketers wondering how “pinning” can affect brands. As you can imagine, there are potentially a host of benefits for having your brand pinned and re-pinned. But what are the best methods? Is becoming familiar with Pinterest truly beneficial to your brand?

Read this article from Forbes titled “Four Pinterest Marketing Tips” and determine for yourself.

Hussian School of Art Launches New Website

One of our clients, Hussian School of Art, launched its new website today. Check it out and let us know what you think!

http://www.hussianart.edu/