Social Media Tips for Job Candidates

After the recent news of prospective employers asking for job candidate’s Facebook passwords, it makes sense that those searching for a job may be a little concerned about what their social media profiles say about them.

But according to an article called “Social Media Secrets from Hiring Managers,” by David Mielach, a BusinessNewsDaily staff writer, a new survey reveals that 65 percent of hiring managers who checked social networks did so to see how job candidates presented themselves while 51 percent wanted to determine whether the candidate was a good fit for the organization.

Only about 12 percent of hiring managers were looking at social media sites to find reasons NOT to hire a candidate.

Mielach writes that the most common strike against candidates was posting inappropriate or provocative pictures online. Information about drinking or drug use, poor communication skills, bad-mouthing a prior employee, making a discriminatory remark and lying about qualifications on social media were other reasons for not hiring a candidate.

Some things that helped job candidates on social media sites were showing off their personality, conveying a professional image, providing background info, showing a wide-range of interests, displaying communication skills, being creative and having people post references about you.

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Is Social Media Marketing a "Bust" for Your Company?

The term “social media marketing” isn’t a new term. But many small and medium-sized businesses aren’t entirely sure how to effectively take advantage of social media. Success story after success story prove that some companies are doing it right. However, according to an article by Chris Horton in “Businehttp://www.blogger.com/img/blank.gifss 2 Community,” the sad truth is that social media is proving to be a “bust.”

Horton says these are the main reasons social media marketing is a bust for most companies:

Weak Brand Advocacy – Businesses should use social media to build brand advocates. SMM gives companies reach, empowering brands to leverage their content and messaging more effectively than other marketing channels. MORE.http://www.blogger.com/img/blank.gifhttp://www.blogger.com/img/blank.gif

Failure to Drive Web Traffic – SM is the new promotion. And companies that do not integrate their website and SM are blowing a huge opportunity to drive web traffic. MORE.

Poor Lead Generation – The best source of a website lead is a recently-satisfied convert from one of your SM channels. But data from 2011 suggest that 63% of B2B businesses were not generating leads from SM. These companies were generating traffic, but they were not converting that traffic into leads. MORE.

Has social media marketing worked for you business? Share your success story with us!