Why Content Marketing is Important

Nearly everyone uses the internet. And the majority of users are searching primarily on Google. But since the internet can be filled with junk, Google is constantly trying to give users a better experience. When users search, Google wants the results to include highly relevant, high quality sites. Therefore, Google targets webspam – sites with poor content. This is just another reason why content marketing should be an important part of your marketing plan. Read this article “Content Marketing and SEO: a Marriage Made in Mountain View,” for more information about Google and content marketing.

For help with SEO and Content Marketing, contact Sagefrog Marketing Group, a full service, business-to-business marketing, interactive, public relations and advertising agency serving companies in the greater Philadelphia and New Jersey area. Visit www.sagefrog.com, or call 215-230-9024.

Marketing can be More Effective when Targeting Personality Profile

Most marketers and advertisers would agree that a lot of thought goes in to target audience – particularly demographics and age – when creating a campaign. However, a new study is suggesting that marketing can be done much more effectively when the personality of the target audience is considered. It makes sense – the interests of a high school senior at age 17 are likely different than a young professional at age 24, for example. Read the article in ScienceDaily for more about marketing and targeting to personality profiles.

 

For marketing help, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Don't Make these Marketing Errors...

Marketing can be very effective when executed correctly. However, like anything else, it can also be ineffective if done poorly. People and businesses tend to get frustrated when they feel they have dumped a lot of time and money into marketing and aren’t seeing Return-On-Investment (ROI) or the results they want. According to an article by Ryan Caligiuri in The Globe and Mail, you can put all the money and time in the world into marketing and still fail to see results if you don’t remember one thing: marketing is a process.

Caligiuri says that there are 3 fatal marketing errors to avoid, including: failing to take it slow, neglecting your best buyers, and leading with tactics. To read about these errors and how to avoid them, check out the full article. For help effectively using marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com.

Have you Written your Online Identity into your Will Yet?

Ever thought about what happens to your email accounts,Facebook, Twitter and other online identities after you pass? According to an article by Rebecca J. Rosen in The Atlantic, nearly half a million people with Facebook accounts passed away last year. So what were family and friends left to do – create a memorial page? Leave the account open? Shut it down? Rosen says the government is now suggesting that people create a Social Media Will when estate planning that will help friends or families know what to do with all of your online accounts. What do you want to happen to your online accounts? Is writing a Social Media Will a smart idea?

Why Measuring ROI for Social Media is Different than for Traditional Marketing

If your business is like most, you probably have a Facebook page, a Twitter account, a LinkedIn page, a YouTube channel and a blog. And you also may wonder how is the time and effort I put into managing these accounts paying off? It’s a question many businesses are constantly asking. According to Social Media Marketing, an article in Smart Business by Krista Neher, measuring ROI from social media is as challenging if not more challenging than measuring ROI for traditional marketing for many reasons, including: • Brand impressions differ • Direct marketing return • Customer retention return • Word-of-mouth return • Awareness and exposure • Don’t hold social media too highly Read the full article here.