SEO Wins the Battle Over PPC and Social Media

SEO wins the top spot in the three-way battle between SEO, PPC and social media for the most productive way to generate leads online, says a new study of over 500 digital marketers.

Nevertheless, it is important to note that most marketers will admit that it is problematic to accurately evaluate the cost- effectiveness of all three channels. Which, leads to the conclusion, that a multichannel, online marketing plan with an accurate measuring strategy will become accessible in the future.

To learn more, click here

For your SEO, PPC, social media and all other marketing needs – contact Sagefrog Marketing Group – please call 215-230-9024 or visit www.sagefrog.com

The Current State of B2B Marketing

Interested in discovering this year's analysis of challenges, objectives and trends in social media, SEO and PPC for B2B and B2C marketers?

If so, review Webmarketing 123's infographic here, the 2012 State of Digital Marketing Report, to

learn about the current state of B2B vs B2C marketing. Major findings include:

- Companies using an agency are twice as likely to be highly-
  satisfied with their SEO program
- Only 1 in 5 companies is highly-satisfied with their in house PPC
- Generating leads is the top objective for B2B marketers, while
  their B2C peers prioritize increasing awareness

For your SEO, PPC, social media and all other marketing needs please call 215-230-9024 or visit www.sagefrog.com.

Thanks for Featuring our Recent Relocation to a New Office in Doylestown!

Thanks to all of the media outlets – blogs, newspapers, online publications, journals – that picked up our most recent news announcing our relocation to a new office in Doylestown. From the local Bucks County Herald and TMCnet.com, we received more than 2,000 pick-ups!

If you haven’t yet read about it, Sagefrog recently moved into new headquarters in the Doylestown historic district and added several new “frogs” to the team. All of this coincides with our 10th anniversary of being an incorporated full-service marketing agency!

 Check out the full news release here. And again, we greatly appreciate all of the coverage and support during this exciting time at Sagefrog.

For all your full-service marketing, interactive, public relations and advertising needs please call 215-230-9024 or visit www.sagefrog.com.

Email Marketing Still an Effective Channel

With social media and online marketing becoming increasingly popular, marketers may start to feel like email marketing has been forgotten. However, according to this infographic, email marketing remains an active – and often successful – channel.

The infographic shows that 83% of consumers who receive email marketing spend more money when shopping. And the average ROI for email marketing is $44.25 for every dollar spent. Some other noteworthy statistics to check out – especially for b2b marketers – is how chief marketing officers rated the effectiveness of email marketing: 76% effective at nurturing new prospects, 69% effective at driving lead generation, and 75% effective at increasing customer retention.

For more insightful statistics about email marketing, check out the full article.

For effective email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Sagefrog Marketing Group Announces Top 25 Award

Sagefrog Marketing Group is excited to announce we have been selected as one of the Top 25 brand marketing agencies of 2012 by the Philadelphia Business Journal!

The Top 25 recognition reflects our continued high-quality work and commitment to our clients. As well as the current growth and expansion happening here at Sagefrog.

Interested in award-winning branding and all other full service marketing, interactive, public relations and advertising services? Contact Sagefrog Marketing Group at 215-230-9024 or visit www.sagefrog.com

10 Key Facebook Marketing Features

Is your Facebook page a component of your marketing plan? According to this article on Forbes, many types of businesses can benefit from building a loyal audience for their Facebook page.

Want to boost your results? Here are ten tactics from the article:

1. Pin to Top
2. Highlight Post
3. Custom Cover Photo
4. About Section
5. Profile Content
6. Like Pages
7. Engage
8. Photos and Video
9. Mailing list Signup
10. Facebook Ads

To read the entire article, click here

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Top Social Lead Generators for Marketers

For today’s B2B Marketers, LinkedIn is the social media channel of choice when searching for qualified leads. On the other hand, Facebook holds the top spot for B2C marketers.

Now, all marketers are wondering: Which social media platform has the greater chance of crossover?

For the entire article, click here

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

Sagefrog Marketing Group Announces New Office

In today’s marketing world growth and expansion are vital to staying fresh, exciting and competitive. And it’s no different at Sagefrog Marketing Group! We’ve recently relocated to a new building in the heart of the Doylestown Historic District! The move coincides with Sagefrog’s tenth anniversary of being an incorporated agency.

Sagefrog’s new, spacious headquarters provide a better fit for the agency’s growing roster of clients and employees to interact with more ease and efficiency.

For more information, view our press release here.

For full service marketing, interactive, public relations and advertising contact Sagefrog Marketing Group at 215-230-9024 or visit www.sagefrog.com.

14-Point Marketing Inspection

Are your marketing efforts not generating the positive buzz you expect? You might be overlooking some some important details that would influence your results.

Review this article on Fox Business to discover a 14-point inspection plan, worth brushing up on, when trying to effectively reach your target audience and deliver a successful marketing campaign.

For buzz-worthy full-service marketing, public relations and advertising contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.

B2B Companies Missing the Boat on Social Media

As a B2B company and/or marketer, you don’t want to miss the boat for using social media advantageously to monitor customer feedback and relationships. This article notices that B2B companies are 50 percent less likely to be using social media than B2C companies.

Interested in getting on-board? Here are 4 reasons to help better understand the value of social media:

 

1. Relationships
2. Quality vs. Quantity
3. Simplified Messaging
4. Sustained Efforts

To read the rest of the article, click here

 

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

Advertising on Facebook can be a Challenge

Marketers are discovering that advertising successfully on Facebook can be big a challenge. Reaching your target audience, sustaining an ad’s momentum and keeping up with the competition become barriers to a prosperous ad.

To read the complete article, click here

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

How B2B Marketers Can Create An Improved Social Media Plan

Developing a better social media plan this fall is vital for a more effective B2B marketing strategy. This article provides a rundown of considerations B2B marketers should review when building an improved social media plan, for the rest of 2012.

When creating a B2B social media plan, marketers should remember that the quality of content posted is directly linked to the success of a campaign.

To read the rest of the article, click here.

For effective social media marketing plans — and all other marketing services — contact Sagefrog Marketing Group. Visit www.sagefrog.com, or call 215-230-9024.

5 Tips for Creating a More Unified Marketing Campaign

Interested in creating a more cohesive marketing campaign? If so, developing an integrated email and direct mail B2B contact list is a great way to enhance both your campaign’s effectiveness and consistency.

This article describes 5 tips when generating and managing your B2B mailing list:
1. Use lists with postal & email info.
2. Compile cross-channel lists.
3. Consider email append.
4. Segment as usual.
5. Identify the optimal mix.

For more details, read the entire article here.

For full-service marketing, public relations and advertising contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.