Monday, December 16, 2013

Why WestJet’s “Christmas Miracle” is a Marketing Masterpiece

http://www.sagefrog.com/philadelphia_marketing_agency/2013/12/16/why-westjets-christmas-miracle-is-a-marketing-masterpiece/

Thursday, December 5, 2013

Tips to Create a Trusted Social Brand

http://www.sagefrog.com/philadelphia_marketing_agency/2013/12/05/tips-to-create-a-trusted-social-brand/

Tuesday, November 26, 2013

7 Statistics Driving 2014 Social Media Marketing Strategies

http://www.sagefrog.com/philadelphia_marketing_agency/2013/11/26/7-statistics-driving-2014-social-media-marketing-strategies/

Monday, November 25, 2013

Keep It Fresh: 6 Ways to Update Your Website

www.sagefrog.com/philadelphia_marketing_agency/2013/11/25/keep-it-fresh-6-ways-to-update-your-website/

Friday, November 22, 2013

Sagefrog Marketing Group is Looking for New Frogs!

http://www.sagefrog.com/philadelphia_marketing_agency/2013/11/22/sagefrog-marketing-group-is-looking-for-new-frogs/

Thursday, November 21, 2013

Pinterest’s “Place Pins” are a Marketer’s Dream

http://www.sagefrog.com/philadelphia_marketing_agency/2013/11/21/pinterests-place-pins-are-a-marketers-dream/

Wednesday, November 20, 2013

Harness the Powers of YouTube for Your Brand

http://www.sagefrog.com/philadelphia_marketing_agency/2013/11/20/harness-the-powers-of-youtube-for-your-brand/

Monday, November 18, 2013

3 Reasons Google+ is Smart for Business

http://www.sagefrog.com/philadelphia_marketing_agency/2013/11/18/3-reasons-google-is-smart-for-business/

Friday, November 15, 2013

5 Predictions for Online Content Marketing Trends in 2014

http://www.sagefrog.com/philadelphia_marketing_agency/2013/11/15/5-predictions-for-online-content-marketing-trends-in-2014/

Thursday, November 14, 2013

The Importance of Having a Good Website

http://www.sagefrog.com/philadelphia_marketing_agency/2013/11/14/the-importance-of-having-a-good-website/

Wednesday, October 30, 2013

9 Steps to Produce Great Content

http://www.sagefrog.com/philadelphia_marketing_agency/2013/10/30/9-steps-to-produce-great-content/

Friday, June 28, 2013

Social Media and Business Use

Whether you’re a casual “Facebooker” or an experienced marketer, you can’t deny that you’ve seen ads popping up left and right from a variety of companies on your social media homepages. But, not all businesses benefit from the same platforms.

This infographic shares some interesting information about how important businesses find social media, the types of platforms that are working based on business, and what the future holds for companies and social media.

View the infographic for useful statistics.


Whether you’re a casual “Facebooker” or an experienced marketer, you can’t deny that you’ve seen ads popping up left and right from a variety of companies on your social media homepages. But, not all businesses benefit from the same platforms.
This infographic shares some interesting information about how important businesses find social media, the types of platforms that are working based on business, and what the future holds for companies and social media.
View the infographic for useful statistics.
For effective social media integration for your business, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.
- See more at: http://www.sagefrog.com/philadelphia_marketing_agency/2013/06/28/social-media-and-business-use/#sthash.UWwvQXaj.dpuf
Whether you’re a casual “Facebooker” or an experienced marketer, you can’t deny that you’ve seen ads popping up left and right from a variety of companies on your social media homepages. But, not all businesses benefit from the same platforms.
This infographic shares some interesting information about how important businesses find social media, the types of platforms that are working based on business, and what the future holds for companies and social media.
View the infographic for useful statistics.
For effective social media integration for your business, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.
- See more at: http://www.sagefrog.com/philadelphia_marketing_agency/2013/06/28/social-media-and-business-use/#sthash.UWwvQXaj.dpuf
Whether you’re a casual “Facebooker” or an experienced marketer, you can’t deny that you’ve seen ads popping up left and right from a variety of companies on your social media homepages. But, not all businesses benefit from the same platforms.
This infographic shares some interesting information about how important businesses find social media, the types of platforms that are working based on business, and what the future holds for companies and social media.
View the infographic for useful statistics.
For effective social media integration for your business, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.
- See more at: http://www.sagefrog.com/philadelphia_marketing_agency/2013/06/28/social-media-and-business-use/#sthash.UWwvQXaj.dpuf

Friday, May 31, 2013

New Rules for Marketers

Marketing tactics change with every generation. The tools that worked 20 years ago, don’t always work in today’s day and age.  Here are some differences between the old rules and the new rules:

1. Create a product with a broad appeal VS Create a product that addresses a very specific type of customer
2. Reach as large an audience as possible VS Target small/individual audiences
3. Create a recognizable brand name that can cross over into other product categories VS Allow your customers to “create” the brand

If you’re wondering why the old rules don’t apply any more, you can essentially blame the internet.  The mass amount of media outlets has segregated audiences into smaller niche groups, with very defined characteristics and interests.  Because of that, the messages now need to be customized to the customer in order to reach the individual.  Needless to mention, the sheer amount of messages is overwhelming.

The key to today’s marketing is to reach the smaller audiences with a very specific message and to allow the customer to feel as if they have a stake in the brand.

For innovative marketing tactics, and all other full-service marketing needs, please visit Sagefrog Marketing Group at www.sagefrog.com or call 215-230-9024.






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