6 Ways to Boost Your Holiday Marketing Campaign

It seems like the holidays come earlier and earlier every year. Holidays can be a very profitable time, as long as you market your company’s service and product offerings correctly.

Is your company ready to take advantage of the season ahead? Consider these 6 tips to make sure your holiday marketing program doesn’t miss the boat!

1. Target the right people. Do your homework and make sure you are reaching the right people, with the right message at the right time. While some prospects may not be ready to convert until the very last minute, there are still ways to gain their attention along the way – using social media and email. If your market research identifies high quality prospects, target them more frequently with customized promotions.
2. Use time sensitive offers. Using messages like “Last chance!” or “Sale Ends at Midnight!” will l create a sense of urgency among your prospects. Having a limited time to act on something will often cause them to “buy now.” When there isn’t a time restriction however, prospects may put the offer in the back of their mind and ultimately forget. A time sensitive offer makes the process move swiftly.
3. Utilize social media. Become more active on your social media accounts. Prospects will appreciate if you are able to quickly and conveniently answer their questions via your social channels. Shoppers also love giveaways and contests – tap into this movement. This type of activity will put your company on their radar, making shoppers more likely to add you to their holiday research.
4. Analyze social media. Don’t just use social media – analyze it! Prospects often express their shopping concerns on social media, and are likely to write reviews on companies and products. Take advantage of this information. By sorting through this information you can target what your prospects want and be able to convert them into satisfied customers.
5. Send out an email. Email Marketing has become more popular each year. With so many companies using this marketing tactic however, you must be able to differentiate yourself from competitors. An eye-catching subject line is a great way to attract the attention of a potential customer – however avoid using special characters like dollar and percentage signs, which might land your mail in a spam or junk folder. Personalizing your emails is another great way to show your dedication, and make your company stand out.
6. Show you care. The holidays are a time of giving. Don’t let all of the chaos let you or your prospects forget that. Many people like when companies give back to their community or partner with a non-profit organization. Showing your prospects that you care by donating money or time to a cause that is important to them can drive sales even further.

Take these tips and guide your business to the next level when planning your 2015 holiday marketing program!

For holiday marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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5 Ways to Generate “Click-Worthy” Content

If you stay up to date on marketing trends, chances are you have heard about content marketing and how it is taking the industry by storm.

90% of organizations are using content marketing as part of their business approach¹, and as a result it is becoming more and more difficult for your content to stand out from the crowd. Furthermore, with such expansive reach generated by the Internet and social media, it’s important that you produce only quality content. But what is quality content you may wonder?

Good question! These 5 tips explain how to create “click-worthy” and compelling content.

Be a Story-Teller. Most people would choose to read a story book versus a text book, right? So use this analogy as a reason to turn your content into a story and allow your audience to become engaged with what you have to say.

Educate People. By offering readers with a source to become educated, you give them information that they can take with them and use in the future. Frequent readers turn into loyal followers, so keep them coming back by providing educational, data-driven content.

Use Real World Examples. It’s common for people to write in a manner that conveys positivity and insinuates that everything always ‘works out.’ This is unrealistic however and can turn readers off from believing in your content. Strive to make your content authentic and relatable by providing examples of common problems that your readers may face and how to solve them.

Surprise You Readers. Say something that will capture readers’ attention – something they wouldn’t expect. This sparks the readers’ interest and keeps them coming back.  People that keep coming back are loyal followers, which can lead to advocacy for your brand.

Be Your Brand. Make sure you know who you are as a brand, and incorporate this into all of your content. When your writing is consistent, people will know it is your brand without even looking at your name. Figure out who your audience is and write for them!

Don’t get left behind. Make sure your content is creative and above average. Otherwise, your efforts will get left behind, collecting dust with other “click-less” content attempts.

For content marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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