Monday, October 17, 2011

Google AdWords 101 with Mark Schmukler

Mark Schmukler, a Google Certified Small Business Trainer and Managing Partner of Sagefrog Marketing Group, a Google Certified AdWords Partner, presented a Google AdWords seminar sponsored by Google at the Greater Philadelphia Chamber of Commerce. The course content was developed and approved by Google.

The workshop covered how to reach your target audience using Google AdWords and boost ad performance by knowing:
  • How Google ranks ads
  • How to choose the right keywords
  • How to write great ads
  • Best practices for optimizing your account

This seminar was ideal for businesses who are new to online advertising, as well as existing AdWords customers who are looking to get more results from their online advertising investment.