- must- have for smart marketers
- Reference for your 2012 Marketing Plan
Survey Profile
Sagefrog Marketing Group has conducted this marketing mix survey each year for the past 6 years. This year, 126 marketing and management professionals participated. We are geographically focused in Greater Philadelphia and New Jersey.
Research Objective
The purpose of the survey is to gain insight into the marketing tactics that companies are investing in, and the return-on-investment of these tactics.
2011 B2B Marketing Mix Survey Results
View more presentations from Mark Schmukler
