Business 2 Community recently released an article, How B2B Marketers can Embrace Social Media, in which author Dragan Mestrovic uses Sagefrog’s B2B Marketing Mix Survey to highlight the 4 ways companies can leverage social media:
Increase brand awareness
Humanize B2B companies
Establish as thought leader
Connecting with customers and prospects
The article also illustrates B2B social media using infographics, and discusses sites, strategies and tactics that B2B marketers are using in their business social media.
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