5 Tips for Creating a More Unified Marketing Campaign

Interested in creating a more cohesive marketing campaign? If so, developing an integrated email and direct mail B2B contact list is a great way to enhance both your campaign’s effectiveness and consistency.

This article describes 5 tips when generating and managing your B2B mailing list:
1. Use lists with postal & email info.
2. Compile cross-channel lists.
3. Consider email append.
4. Segment as usual.
5. Identify the optimal mix.

For more details, read the entire article here.

For full-service marketing, public relations and advertising contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.