If you’re at all caught up to technology and marketing, you’re
likely using website analytics to measure the traffic driven to your website.
You’re probably looking at the number of new visits per month, where the visits
came from, how long people stayed on your page, and the keywords people are
using to find you. And if you’re ahead of the game, you’re probably reporting
this information on a monthly basis and analyzing it to better reach your goals
-- whether those goals be to increase website traffic or better optimize your
web content.
But, realize it or not, clicks or visits to your website
likely don’t equal a conversion.
According to this article by accounting tomorrow, measuring
CONVERSIONS is really the key to properly using website analytics. The article
offers some valuable tips for increasing and measuring conversions, including
encouraging website visitors to take an action (e.g. fill out a contact form),
and configuring Google Analytics for conversions. Read
the whole article for useful tips.
For effective online
marketing, and all other marketing services, contact Sagefrog Marketing
Group. Call 215-230-9024 or visit www.sagefrog.com.
1 comment:
Thanks for giving me an idea about it. Most of the people do think both these things same. This article provides a clear overview about conversions. I do find it very helpful.
in page analytics
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