With so many outlets to push content, and so many topics,
social media isn’t always a formulated tactic. Successfully executing social
media within your marketing plan requires fresh content, new ideas and the
willingness to take risk. With so little rules about what you can and can’t
discuss on social media, there’s a lot that can go wrong.
In fact, there are plenty of common errors that brands often
make, including:
-Taking on too much. Instead attempting to be involved in
every trend, target differently on various networks. For example, post pictures
and infographics on Flickr, Instagram and Facebook; share thought-provoking
articles on LinkedIn and Twitter.
-Using the same social media profile for both professional
and personal. It’s OK to have personality in your professional posts (tone of
voice, etc.), but keep overly personal opinions, pictures, quotes off of
professional profiles. Sharing your opinion on an emotional topic with your network
of work professionals or coming from your brand, can diminish your credibility
as a thought leader.
-Not planning how to
convert engagement into business. People may like or share your posts from time
to time, but are they engaged enough to use your services? Drive social media
audience to specific landing pages so they will be more likely to convert to a
customer or client.
-Posting only company updates. If your audience thinks you
are always selling through social media, they will stop enjoying your posts.
Share some company updates, but also be sure to comment on trending topics and
industry-related articles.
-Thinking one size fits all. Just because most companies
have a Facebook and Twitter, doesn’t mean that those have to be your most
popular social media networks. Think about your goals – if you’re primarily
business to business, LinkedIn may be a better place to focus more of your
social media energy on.
For social media marketing, and all other marketing services,
contact Sagefrog Marketing Group. Visit www.sagefrog.com
or call 215-230-9024.
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