Why Measuring ROI for Social Media is Different than for Traditional Marketing

If your business is like most, you probably have a Facebook page, a Twitter account, a LinkedIn page, a YouTube channel and a blog. And you also may wonder how is the time and effort I put into managing these accounts paying off? It’s a question many businesses are constantly asking. According to Social Media Marketing, an article in Smart Business by Krista Neher, measuring ROI from social media is as challenging if not more challenging than measuring ROI for traditional marketing for many reasons, including: • Brand impressions differ • Direct marketing return • Customer retention return • Word-of-mouth return • Awareness and exposure • Don’t hold social media too highly Read the full article here.