Marketing can be More Effective when Targeting Personality Profile

Most marketers and advertisers would agree that a lot of thought goes in to target audience – particularly demographics and age – when creating a campaign. However, a new study is suggesting that marketing can be done much more effectively when the personality of the target audience is considered. It makes sense – the interests of a high school senior at age 17 are likely different than a young professional at age 24, for example. Read the article in ScienceDaily for more about marketing and targeting to personality profiles.

 

For marketing help, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.